Decorating a child’s bedroom can be a challenge for parents. Many find it hard to locate high-quality, stylish decor that reflects their child’s personality. The market often offers limited options, leaving parents wanting more.
To address this, two friends, Brittany Hayes and Brooke Bryant, created Addison’s Wonderland. They aimed to provide elegant and unique bedroom decor for children.
In Season 4 of Shark Tank, they presented their business, seeking investment to grow. They sought $90,000 for a 20% stake in their company to expand their product line and improve manufacturing. Did the entrepreneurs get a deal on Shark Tank? Check out our Addison’s Wonderland update to find out!
Addison’s Wonderland Net Worth Shark Tank Update 2025
Brittany Hayes went on Shark Tank asking for $90,000 for 20% of her company. This meant she thought her business was worth $450,000. She did not make a deal with any Shark. The episode was aired on February 22, 2013. The company later pivoted into a successful interior design and home décor brand. Using the viral/heavy traction method, the current net worth of Addison’s Wonderland is estimated to be around $5–6 million in 2025.
After appearing on Shark Tank, the company experienced significant changes. Initially, they saw a boost in sales and interest. However, in 2014, they paused product sales and transformed their website into an interior design blog led by Brittany. By 2019, Brittany’s work was featured in HGTV Magazine and Better Homes & Gardens. That same year, she opened a physical store in Monroe, Georgia.
As of December 2022, the company’s estimated annual revenue reached $1 million. Today, Addison’s Wonderland operates as a blog, website, and design firm, offering a variety of products, including women’s clothing, jewelry, home goods, and furniture.
During their Shark Tank appearance, Brittany and Brooke sought $90,000 for 20% equity in Addison’s Wonderland. Despite their passion and vision, they did not secure a deal. The sharks had concerns about the high price point of their products and the challenges of scaling the business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Griener | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Addison’s Wonderland Shark Tank pitch
Brittany Hayes, an interior designer, wanted to create a special bedroom for her daughter, Addison. She noticed a lack of elegant and unique children’s bedding options in the market. Teaming up with her friend, Brooke Bryant, they founded Addison’s Wonderland to fill this gap. Their goal was to offer high-end, whimsical bedding and decor that stood out from typical children’s products.
On Shark Tank, Brittany and Brooke showcased their vibrant and imaginative bedding designs. They emphasized the quality and uniqueness of their products, aiming to provide children with dream-like bedroom spaces. They highlighted their sales of $130,000 in the past year, with an average order size between $800 and $1,200.
They sought $90,000 for a 20% stake in their company to expand their product line and improve manufacturing. Keep reading our Addison’s Wonderland update to see what happens next!
The sharks had several questions:
Robert Herjavec asked about the product line and was surprised by the $1,400 price for a sample set. He inquired about sales at this price point.
Daymond John questioned if they had any sales with such high prices. Brittany confirmed $130,000 in sales over the past year.
Lori Greiner wondered if lowering the price could attract more customers. Brittany and Brooke agreed but mentioned the need for better manufacturing to reduce costs.
Each shark responded based on their perspective:
Robert Herjavec felt the high price point and wholesale strategy were not areas he understood or agreed with, so he opted out.
Lori Greiner believed the products were too niche and preferred items with broader appeal, leading her to decline.
Daymond John stated he couldn’t provide the necessary help and exited.
Kevin O’Leary appreciated their drive but believed he could create a similar product for less, so he declined.
Mark Cuban considered the offer but was concerned about the return on his time investment and ultimately decided not to invest.
What Went Wrong With Addison’s Wonderland On Shark Tank?
The main challenges were: The sharks felt the products were too expensive for the target market. There were doubts about the company’s ability to scale effectively. The plan to enter wholesale raised concerns about margin reductions. These factors led the sharks to conclude that the investment risk was too high.
Product Availability
From our Addison’s Wonderland update research, the company has evolved since its Shark Tank appearance. They now offer a range of products beyond children’s bedding, including women’s clothing, jewelry, home goods, and furniture. These items are available through their online store and their physical location in Monroe, Georgia. The brand continues to focus on unique and whimsical designs that appeal to a broad audience.
Conclusion
Addison’s Wonderland began with a mission to provide unique children’s bedding. Despite not securing a deal on Shark Tank, the company adapted and expanded its offerings. Today, it operates as a multifaceted brand, including a blog, website, and design firm. The journey of Addison’s Wonderland showcases resilience and the ability to pivot in response to market feedback. We look forward to seeing how the company continues to grow and innovate in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
