Statistics: Alli Webb Invested $90k on Shark Tank

Alli Webb had already built Drybar before she became one of the Shark Tank investors. It had started much smaller, with Alli driving to women’s homes and giving them blowouts. There got to be more customers than she could handle that way. So, in 2010, Alli opened the first Drybar with her brother Michael Landau and then-husband Cameron Webb.

By the time Alli came into the Tank, there were more than 100 Drybar locations. But she only needed one Shark Tank episode to make two deals of her own. Zookies Cookies got $50,000 from Alli, and Shower Toga got an $80,000 deal with Alli and Mark Cuban. We count half of the Shower Toga money for Alli, which gives her another $40,000.

That gives Alli $90,000 from the two deals she made in the Tank. And both of them did make it through after the show. Justin Miller later said the Zookies Cookies deal with Alli was finalized, while Shower Toga kept working with Alli and Mark after filming.

How Much Did Alli Webb Invest on Shark Tank?

Alli only made two deals in the Tank, and one of them was hers alone. She offered $50,000 for 30% of Zookies Cookies. Justin Miller and Tom Simon took the offer, so the complete $50,000 goes on Alli’s side. And that ended up being her bigger investment.

Shower Toga had another Shark in it. Alli joined Mark Cuban on the $80,000 for 40% deal with Kressa Peterson. The $80,000 for Shower Toga was coming from Alli and Mark together. They never gave a different amount for either Shark, so we count $40,000 for Alli.

Zookies Cookies had already given Alli another $50,000. So, the two deals put $90,000 on Alli’s side. And that was it for her Shark Tank investments.

Alli Webb Invested $50,000 in Zookies Cookies

Justin Miller and Tom Simon were asking dog owners to do a little more than open a bag of treats. Zookies Cookies came as a mix, and people added water and baked the dog treats themselves. The business had made around $40,000 in its first nine months. Justin and Tom came into the Tank wanting $50,000 for 20%.

Alli already had some experience with the pet business through her investment in Healthy Spot. And she thought people were willing to spend money on their dogs. What she did not like as much was the Zookies packaging. Alli thought the label needed to make it much clearer what people were buying and what they were supposed to do with it.

She offered $50,000 for 30%, with the founders changing the packaging. Kevin O’Leary wanted Zookies too, but Justin and Tom went with Alli. They thought her experience with branding and retail could help the business. And this one did not stop with the deal in the Tank.

Justin later said the agreement with Alli was finalized at the end of 2018. So, there is good evidence that Alli really did put her $50,000 into Zookies Cookies. The company later returned to Shark Tank with Alli as its investor.

What Happened to Zookies Cookies?

Zookies got a lot of attention once its Shark Tank episode aired. More than 1,000 orders came in within about the first 12 hours. Justin Miller and Tom Simon also changed the packaging, which was something Alli had wanted them to work on from the beginning. And the business started getting into more stores.

One of those places was Healthy Spot. Zookies Cookies eventually made it into all 17 of its West Coast locations, and within several months of the deal, the founders reported $124,000 in sales. Later reports had the company doing more than $1 million in annual revenue.

But Zookies did not keep going that way forever. Tom left the business in 2023, and the original founder-operated company was reported to have closed in 2025. There is a Zookies Cookies website selling products today, but we do not have enough evidence to say Alli still has an investment in the business now using that name.

Alli Webb Invested an Attributed $40,000 in Shower Toga

Kressa Peterson got the idea for Shower Toga after doing muddy outdoor races. Once the race was over, she needed a way to clean herself up and get out of dirty clothes without changing in front of everyone. Shower Toga let Kressa wash off and change without having to find somewhere private first. And once she was done, she could use it to carry the wet and dirty clothes too.

By the time Kressa came into the Tank, she had already sold around $80,000 worth of them. She wanted another $80,000 for 33% of the company. Alli and Mark Cuban both wanted to be part of it, so they went in together. Kressa ended up taking $80,000 for 40% from the two Sharks.

We do not know that Mark and Alli split the money any other way, so we put $40,000 on Alli’s side. And this deal did make it past Shark Tank. And Mark and Alli were still part of Shower Toga after the show. Kressa later called them her business partners. Shower Toga kept going with them after the Tank.

What Happened to Shower Toga?

Shower Toga ended up being useful for more than obstacle races. Someone camping could use it, or someone coming off the beach. People could use it to wash off and get changed when there was not a shower around. Shower Toga later added Shower To-Go too, which gave them a way to take the water with them. And Shower Toga was used in disaster and emergency situations too.

The business is still around. In 2025, Kressa said Shower Toga was selling around 1,500 to 2,000 units a month through its website and Amazon. But what happened to Alli’s ownership is not nearly as clear.

Kressa later said Mark Cuban had 25% of Shower Toga. But she did not say what Alli still had in the company. So, Alli’s part today is something we just do not know.

How Successful Was Alli Webb on Shark Tank?

Zookies Cookies did quite a bit of growing after Shark Tank. It got into Healthy Spot stores, and later reports had the business making more than $1 million a year. But Zookies was eventually reported to have closed in 2025. We do not know how much money Alli made from the business before that happened.

Shower Toga is still around, and Kressa was selling 1,500 to 2,000 units a month in 2025. That tells us the company is still selling products, but it does not tell us what Alli has made from her investment. We do not even know what percentage of Shower Toga she owns today.

We just do not know how much Alli made from those two investments. Both of Alli’s deals made it past the Tank. But we do not know what either one ended up making for her. But how much of her $90,000 came back to her, or how much she made beyond that, has not been made public.

Where Is Alli Webb Now?

Alli went back to hair with another business in 2025. This time it was Messy. Alli had changed the way she was doing her own hair. She was using less heat and was not trying to make it look perfectly styled all the time. That idea ended up becoming Messy.

Messy went in a different direction from the blowouts Alli had built Drybar around. It started with shampoo, conditioner, styling cream, silk spray and an overnight hair serum. And Alli had already raised $6 million for the business before it was even making revenue.

Alli wrote about what happened during those Drybar years too. The Messy Truth was more about what came with building the business and some of the difficult things happening in her life at the same time. And now she has The Messy Collective, where she spends time working with other entrepreneurs.

Final Words

Zookies Cookies was the larger of Alli’s two investments at $50,000. And there was something Alli wanted changed almost as soon as she saw the business. The packaging needed to make more sense. Justin Miller and Tom Simon agreed, and that was part of the deal they made with her.

Shower Toga was different because Mark Cuban was there with Alli. Their complete deal was $80,000, and we count $40,000 on Alli’s side. Kressa Peterson kept both Sharks with the business after the show. Years later, Shower Toga was still selling thousands of units a month.

That leaves Alli with $90,000 from the two companies she picked in the Tank. Zookies Cookies did not last, but it had grown quite a bit before closing. Shower Toga is still around, although Alli’s part in it today is not clear.