Brandon Zavala stepped into the Shark Tank with a unique idea. He noticed that many pet owners enjoyed a glass of wine but felt their cats (or dogs) were left out. Brandon had a niche, not many people were going after Wine for your pets. His goal was to make pet wine a fun way to bond with pets. To solve this problem and enter the market, he created Apollo Peak. The idea sparked both interest and skepticism from the Sharks.
It offered all-natural, alcohol-free wine for pets. The wine was made with ingredients like beets and catnip. Brandon asked the Sharks for $100,000 in exchange for 10% of his company. Did Brandon convince the Sharks that his solution was more than just a gimmick? Find out in our Apollo Peak Shark Tank Update!
Apollo Peak Pinot Meow Net Worth
Brandon Zavala asked for a $100k investment in exchange for 10% equity in his company. This meant he valued his company at $1 million. He made a deal with Kevin O’Leary for $100k in exchange for 20% of his company, which valued the company at $500,000. After the show aired, Apollo Peak saw a big increase in website traffic, sales, and social media exposure. They also expanded their product line and continued to operate, earning an estimated $500,000 annually. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Apollo Peak is about $732,050.
Apollo Peak Shark Tank Update
What Happened to Apollo Peak After Shark Tank?
After appearing on Shark Tank, Brandon Zavala faced a setback. The deal with Kevin O’Leary didn’t go through. O’Leary’s team reviewed Apollo Peak’s financials and found the company was brand new. They asked for a larger share of the business than what was initially agreed upon. Zavala refused to give a bigger chunk of the business, so the deal fell apart. Despite this setback, Apollo Peak kept growing.
By the time his episode aired in April 2017, the company had moved into a larger production facility. Zavala wisely decided to ramp up production before the episode aired. A year later, Apollo Peak expanded its product line to include dog wine and toys. Today, the company continues to operate, earning an estimated $500,000 annually.
Did Apollo Peak Get a Deal On Shark Tank?
Mark, Robert, and Lori immediately said No to investing in the company. This was a market they didn’t want to touch with a 10-foot pole. But that didn’t stop Brandon from getting a deal. Apollo Peak did manage to get a deal on Shark Tank, but it wasn’t a straightforward journey. Kevin O’Leary offered $100,000 in exchange for 33.3% equity in the company. Daymond John also made an offer, proposing $100,000 for 25% equity. They both dropped their equity down to 20%. But, Kevin made a more convincing offer as to how he could help Brandon’s company propel to new heights. He ended up accepting Kevin O’Leary’s offer in the end.
| Shark(s) Name | Offer and Demand | Counteroffer | Accepted? |
| Kevin O’Leary | Yes (But the deal didn’t go through later) | $100,000 for 15% of the company | Yes (But deal didn’t go through later) |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Daymond John | #1: $100,000 for 25% of the company #2: $100,000 for 20% of the company | $100,000 for 15% of the company | N/A |
| Lori Grenier | Out | N/A | N/A |
Founders Backstory
Brandon Zavala got the idea for Apollo Peak because of his love for pets and his experience in the pet industry. He noticed a gap in the market for pet-friendly beverages. Brandon wanted to create a product that would allow pet owners to share a special moment with their pets. Just like enjoying a glass of wine with a friend. Despite the challenges, Brandon was determined to make it work. His passion for pets and his belief in the product kept him going as he built the company from the ground up.
Initial Pitch
Brandon Zavala walked into the Shark Tank with a clear vision for his company, Apollo Peak. He was seeking $100,000 in exchange for 10% equity in his business. His business offered a unique product that the Sharks hadn’t seen before. All-natural, alcohol-free wine for pets. To demonstrate, Brandon explained how his pet wines were made from beets and herbs like catnip. The cat would get frisky when it would drink catnip. The ultimate goal was to create a fun and interactive experience for pets and their owners. He had a personal cat that he tried to make drink, but it didn’t taste it.
He presented his business model with confidence. He highlighted how Apollo Peak had already gained traction. It sold over $192,000 worth of products in just three months. He aimed to grow the business further by expanding production and reaching more pet owners who wanted to share a special moment with their pets.
Queries About the Product
During Brandon Zavala’s pitch for Apollo Peak, the Sharks had several questions about the product. They were curious about the ingredients in the pet wine and whether it contained alcohol. Brandon explained that the wine was alcohol-free and made with natural ingredients like catnip and beets. This combination was designed to give pets a fun and interactive experience. Similar to how catnip makes cats feel playful.
The Sharks wanted to know if they could taste the product. Brandon confirmed that he had samples ready. They also asked about what would happen if humans consumed the wine. The founder explained that it would likely just make them sleepy. Ingredients he uses are also found in herbal teas.
As the discussion progressed, one of the Sharks questioned whether the product was just a gimmick. Brandon admitted that the initial version of the product, Pinot Meow started as a gimmick. He also laid focus that the company had since expanded its offerings to include dog wines as well. The Sharks were surprised to learn that Apollo Peak had already generated over $192,000 in sales within just three months.
The conversation then shifted to the business model. The Sharks asked about the cost of producing each bottle and the retail price. Brandon revealed that an 8-ounce bottle retailed for $11.95, while it only cost $1.25 to produce. This led to questions about the company’s valuation and future sales projections. Brandon confidently projected that Apollo Peak could reach between $1.2 to $1.5 million in sales.
Shark’s Response and Final Deal
When Brandon Zavala pitched Apollo Peak to the Sharks, their responses were varied. Mark Cuban, Lori Greiner, and Robert Herjavec liked the creativity behind the product. However, they didn’t see it as a business with long-term potential. Each of them decided not to invest. They preferred companies with more sustainable growth.
Kevin O’Leary had a different perspective. With his experience in the pet industry, he saw potential in Apollo Peak. He offered $100,000 for 33.3% of the company. Daymond John also showed interest and proposed $100,000 for 25% equity. Brandon wanted to keep more of his company. He countered with an offer of 18% for $100,000. Both Kevin and Daymond agreed to lower their stakes to 20%. Brandon chose to go with Kevin O’Leary. He believed Kevin’s experience in the wine industry and strong distribution network would help Apollo Peak grow. The deal was finalized at $100,000 for 20% equity.
Product Availability
The most direct source where you can find the product is the Apollo Peak official website, where you can find their complete product line. It includes the original cat wine (Pinot Meow) and dog wine. They often have promotions, such as 10% off with a promo code as seen on their website.
The products are also available on Amazon. The Cat Wine Pawty Pack can also be found there. It includes various flavors like Pinot Meow and Catbernet. Another retailer that stocks Apollo Peak products is Pet Wine Shop. This site specializes in pet wines and related items. It is a good alternative for finding their products.
Conclusion
Brandon Zavala came to Shark Tank asking for $100,000 in exchange for 10% of his company, Apollo Peak. His idea of wine for pets got mixed reactions from the Sharks. Some didn’t believe in its long-term potential. But Kevin O’Leary and Daymond John saw something different. They each made different offers to invest. Both of the Sharks even went down to the same equity level. In the end, Brandon decided to go with Kevin’s offer of $100,000 for 20% equity.
Although the deal didn’t finalize after the show, Apollo Peak still grew. The company expanded its product line to now feature on Amazon and other retailers. Brandon’s experience on Shark Tank showed that you could still make it in a competitive space of the pet market with a unique idea.
My name is Saad, and I’m a Civil engineer turned web developer and a passionate content writer. One of my favorite tv shows to watch is Shark Tank. The entire business aspect of the show and how everyone wants to be an entrepreneur resonates with my inner entrepreneur side as well. Writing for the show as well as being a fan, I love every second that I write for it. Read more About me.