There was an issue in the golf apparel industry. A lot of golf shirts were basic and uninteresting. Golfers felt drab and uninteresting as a result. Jason Richardson noticed this issue. He founded the vibrant and entertaining golf shirt brand Bad Birdie because he wanted to alter the way golfers dressed.
Jason requested the sharks for $300,000 in exchange for ten percent of his business when he presented his proposal on Shark Tank in Season 11. The vivid colors and contemporary designs of Jason’s shirts delighted the sharks, who were also impressed by his sales figures. Will the entrepreneur get a deal on Shark Tank? Check out the Bad Birdie update to find out!
Bad Birdie Net Worth Shark Tank Update 2025
Jason Richardson asked for a $300,000 investment in exchange for 10% equity in his company. This meant he valued his company at $3 million. He made a deal with Robert Herjavec for $300,000 in exchange for 20% of his company, valuing his company at $1.5 million. After the show aired, Bad Birdie saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Bad Birdie is about $2.66 million.
Today Bad Birdie is still operating. The business is doing well. Following Shark Tank, it expanded rapidly. Revenue now ranges from six to seven million dollars annually. This is a significant increase above its previous sales. Colorful golf shirts are a successful idea that Jason came up with. After the pandemic, he encountered difficulties.
He had inventory problems, much like many other businesses. Bad Birdie bounced back nicely. The website is still up and running. They have a wide variety of designs. Consumers adore the vibrant hues and whimsical designs. Even high school golf teams are supported by them. They supply golf teams with jerseys. Bad Birdie is not going anywhere. The brand keeps expanding.
Yes they did indeed land a deal. The Sharks made two offers to Jason Richardson. For 30% equity Kevin O’Leary gave $300,000. A $300,000 offer was also made by Robert Herjavec but he demanded 25% stock. Jason made the decision to bargain with Robert. If Robert would drop to 20%, he enquired. “No,” Robert replied. But Jason thought of a clever approach to negotiate.
He asked Robert to a putting competition in golf. Jason would offer Robert a quarter of the business if he made the putt. However, Jason would only give Robert 20% if he missed. They agreed on 20% equity for $300,000 after Robert missed the putt.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Offered $300,000 for 30% equity in the company. | N/A | N/A |
| Robert Herjavec | $300,000 for 25% equity. | $300,000 for 20% equity | Yes |
| Mark Cuban | Out | N/A | N/A |
Bad Birdie Shark Tank pitch
Jason Richardson was dissatisfied with the selection he saw in golf shops, so he founded Bad Birdie. In addition to being enjoyable to wear, he wanted a shirt that stood out from the usual golf shirts. Jason believed that golfers should have more options because the majority of golf shirts were dull and uninteresting. Despite his lack of experience, he was determined to learn how to make garments.
Jason invested $20,000 of his personal funds to launch the company. At first, he had a lot of difficulties. Everything had to be taught to him from the beginning. Since he had no idea how to make golf polos, he began by looking up information online and calling people to figure out how to make his designs.
Jason had no prior experience in the clothing sector, but he was confident in his concept. He put a lot of effort into locating the appropriate suppliers and products. The first collection of shirts that Jason was able to create took some time. Keeping up with the demand was Jason’s biggest challenge. His shirts sold very quickly because they were so popular. He chose to go on Shark Tank because he needed additional money to purchase more inventory.
Jason gave a lively and entertaining presentation of Bad Birdie. He began by demonstrating to the Sharks the tedium and boredom of the majority of golf shirts. He clarified that there were frequently only two options available to golfers: shirts with stripes or basic colors. According to Jason, this made golf wear seem dated and uninteresting.
Then he presented his business, Bad Birdie, which produced flamboyant and fashionable golf shirts. He revealed that his shirts were of excellent quality in addition to being enjoyable to wear.
Jason informed the Sharks that his shirts provided sun protection, anti-odor properties, and moisture-wicking. Additionally, he clarified that the shirts were performance apparel that could be worn both on and off the golf course. He told about how his shirts sold out quickly and how his consumers adored them. He even offered one of his best-selling polos to each Shark so they could try it on for themselves.
He revealed the sales figures for his business, which were astounding for a startup. Jason stated clearly that he needs the Sharks’ assistance to meet the increasing demand and advance.
Jason was asked a number of questions by the Sharks about his business and his product. Daymond John began by posing the question, “Why would anyone play golf?” He claimed that golf was dull to him. Jason retorted that wearing his shirts did not require you to be a golfer. His shirts were designed for golfers but he clarified that they were stylish enough to be worn anyplace.
The Sharks wanted to know how much Jason was charging for the shirts and how much it cost to create them. Initially, Jason charged $40 for the shirts, but he has since reduced the price to $25. He claimed that he would be able to further reduce the price to $17 with his next batch of shirts.
Jason was asked about his retail ambitions by Mark Cuban. Jason clarified that although he had recently begun selling wholesale, the majority of his sales were made online. He claimed to have committed $300,000 for the upcoming year and to have made $150,000 in wholesale sales thus far that year. Given how successful his internet firm was, the Sharks questioned why he would want to enter the retail industry.
They were worried that his company model might suffer if he entered the retail industry. Jason clarified that he didn’t want to put a lot of emphasis on retail. He stated that just around 25% of his firm would be in retail.
The success of Jason’s business and his enthusiasm delighted the Sharks. Jason was informed by Mark Cuban that he should not enter the retail industry because he had great internet strength. Mark thought that continuing to operate the company online and offering limited-edition drops would keep customers interested and support the maintenance of strong profit margins.
Kevin O’Leary concurred with Mark and offered Jason $300,000 in exchange for 30% ownership but he also warned to prevent him from entering the retail industry. Kevin thought the company would be more successful if the shirts were sold online.
The view of Robert Herjavec was different. He claimed that he had no issue with retail and that he thought Jason was intelligent enough to find out how to balance retail and internet sales. Jason was offered $300,000 by Robert in exchange for 25% equity. Robert declined when Jason enquired whether he would be open to lowering the percentage to 20%. Jason proposed that they use a fun challenge to resolve the equity instead.
He threw a putting challenge at Robert. Jason offered Robert a quarter of the business if he made the putt but just twenty percent if he missed. They agreed on 20% equity after Robert missed the golf.
What Went Wrong With Bad Birdie On Shark Tank?
Despite landing a deal on Shark Tank, some Sharks choose not to invest in Bad Birdie. Because she believed that other Sharks were more engaged in the product than she was, Lori Greiner left. She didn’t think the business was a good investment for her.
Mark Cuban also chose not to make an investment. He thought that entering the retail industry might be risky for the company. Mark clarified that retail might reduce the company’s earnings and distract from the thrill of limited-edition releases.
Daymond John chose not to invest either. He agreed with Mark that entering the retail industry might be a mistake. He believed that Jason ought to concentrate on increasing the cost of his shirts and continuing to sell them online.
Although he made an offer, Kevin O’Leary made it clear that he would not permit the business to enter the retail market. He wanted to maintain the emphasis on Internet sales since he thought that selling in physical stores would harm the company.
Product Availability
Golf shirts by Bad Birdie are renowned for being striking and vibrant. Unlike conventional golf polos, which are frequently dull and uninteresting, the shirts are made to stand out. Shirts from Bad Birdie are available in a range of vibrant hues and designs.
Additionally, because they are performance shirts, they are composed of materials that are anti-odor, moisture-wicking, and sunblock. The shirts are made to look fantastic and fit properly on and off the golf course.
Customers can browse and buy the newest designs of Bad Birdie’s shirts on their website. The business employs a drop model, releasing new designs in small batches. The shirts frequently sell out fast because of the excitement this generates among buyers.
Conclusion
The Shark Tank adventure of Bad Birdie was a huge success. Jason Richardson left with a deal after attending the show in search of $300,000 to expand his company. The business has prospered since Robert Herjavec committed $300,000 for a 20% stake.
Since its appearance on the show, Bad Birdie’s business has expanded considerably, and its vibrant golf shirts have continued to be popular. Bad Birdie is still in business today, bringing in about $7 million a year. The business has begun branching out into retail and team sponsorships in addition to continuing to sell its distinctive shirts online.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
