Removing hair can be painful, particularly in sensitive regions such as the bikini line. This is the reason Dr. Edna Ma an anesthesiologist developed a product to alleviate that pain. Her product BareEASE is a kit designed to numb the skin before hair removal. It employs a unique cream to alleviate waxing and laser hair removal discomfort.
She presented this product on Shark Tank hoping to receive assistance to expand her business. Dr. Edna requested $50,000 for a 20% stake in her company. Will the entrepreneur get a deal on Shark Tank? Check out the BareEase update to find out!
BareEase Net Worth Shark Tank Update 2025
Dr. Edna Ma went on Shark Tank asking for $50,000 for 20 % of her company. This meant she thought her business was worth $250,000. She made a deal with Mark Cuban and Barbara Corcoran for $50,000 for 30 %, lowering the valuation to $166,667. The episode was aired on October 18, 2013. The numbing-cream product for waxing later shut down. The current net worth of BareEASE is $0 in 2025.
After BareEASE appeared on Shark Tank the company did not make it. Even though Dr. Edna had hopes of growing her business with help from the sharks she did not get a deal. The product was sold for a while but it was not enough to keep the company running. The business was out of business by 2014.
Dr. Edna continued working as a physician and later wrote bilingual children’s books. As of 2024 BareEASE is no longer available and Dr. Edna has moved on to other projects.
No BareEase did not get a deal on Shark Tank. Dr. Edna asked for $50,000 in exchange for 20% of her company. The sharks were not impressed with the business. They felt that the product didn’t have enough sales growth. Mark Cuban agreed with Kevin O’Leary’s thoughts and was the first to drop out. Barbara Corcoran also decided not to invest because she thought Dr. Edna was asking the sharks to take over her business.
Kevin O’Leary dropped out next because he didn’t think the sales were growing fast enough. Lori Greiner wasn’t interested in the product either. Robert Herjavec felt Dr. Edna wasn’t ready to leave her career as a doctor to focus on her business. With no offers from the sharks, Dr. Edna left the tank without a deal.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
BareEase Shark Tank pitch
Dr. Edna Ma is an anesthesiologist and the founder of BareEASE. She was motivated to develop a product that would assist women dealing with painful hair removal, particularly in delicate regions such as the bikini line. Dr. Edna was aware that numerous women faced discomfort during waxing or laser hair removal procedures. She hoped to simplify the process and make it less difficult for them.
She chose to create a numbing kit that could be used before the treatment. The set comes with a unique cream that calms the skin. It may be applied immediately before waxing or laser hair removal. Dr. Edna encountered numerous obstacles while creating her product. Her schedule was quite hectic as both a doctor and a teacher. She additionally had a small son to look after. This made it challenging for her to concentrate on expanding her business.
She faced difficulties with distribution and marketing as well. Despite these difficulties, Dr. Edna was resolute in her goal to ensure BareEASE thrived. She put in a lot of effort to launch her product. In the year before shooting her sales totaled $45,000. Nevertheless, she believed her sales were stagnating due to problems with marketing and distribution.
When Dr. Edna showcased BareEASE on Shark Tank she presented the product and described how it could assist women experiencing discomfort during hair removal. She demonstrated the numbing cream to the sharks and described its functionality. Dr. Edna additionally revealed that the production cost of each kit was $2.82 while the selling price was $18.00. She wished to obtain $50,000 for 20% ownership of her company.
She thought the sharks could assist her in expanding the business by providing guidance and marketing support. Dr. Edna shared her challenges with managing time with the sharks. She stated she had a hectic timetable as a doctor and parent. She requested the sharks to assist in elevating the business to new heights.
The sharks posed numerous inquiries regarding BareEASE. They were interested in learning additional details regarding the product’s sales and upcoming strategies. Kevin O’Leary inquired of Dr. Edna what the production cost of the product was. She stated that producing each kit cost $2.82. He also wanted to find out the selling price of the product. Dr. Edna informed him that the retail price for each kit was $18.00.
Mark Cuban inquired about the sales figures. Dr. Edna revealed that her sales amounted to $45,000 in the year before filming. Nevertheless, Mark Cuban was curious about why sales were not greater. He was convinced that if the product succeeded, sales would increase more rapidly.
Barbara Corcoran inquired with Dr. Edna regarding her dedication to time. She inquired whether Dr. Edna was prepared to abandon her medical career to concentrate on the business full-time. Dr. Edna stated that she was quite occupied but felt the business could expand with assistance from the sharks. Lori Greiner was curious about Dr. Edna’s strategy for placing the product in retail locations. Dr. Edna mentioned that she primarily sold the product through online channels but faced challenges with distribution. The sharks were unconvinced that BareEASE had adequately prepared for expansion.
The sharks showed no interest in investing in BareEASE. Following Dr. Edna’s presentation, they began to leave one by one. Mark Cuban was the initial person to depart. He concurred with Kevin O’Leary’s views regarding the product’s sluggish development. Kevin O’Leary left as well because he believed the business wasn’t progressing quickly enough. Barbara Corcoran also decided to drop out.
She believed that Dr. Edna was inviting the sharks to take control of the business rather than overseeing it herself. Lori Greiner chose not to invest either. She believed the product lacked sufficient potential. Robert Herjavec was the final shark to exit. He doubted that Dr. Edna was prepared to abandon her medical career to concentrate on the business. Without receiving any proposals from the sharks Dr. Edna exited the tank without securing a deal.
What Went Wrong With BareEase On Shark Tank?
BareEASE was not able to secure a deal on Shark Tank as the sharks felt the business wouldn’t develop rapidly enough. The primary problem was that the product lacked significant sales growth. Despite Dr. Edna’s sales reaching $45,000 the year before filming the sharks believed that amount was insufficient for them to invest. The sharks also doubted if Dr. Edna was prepared to abandon her medical profession and devote herself entirely to the business.
They believed she wasn’t entirely ready to prioritize BareEASE as her primary concern. Another reason the sharks chose not to invest was their belief that the product lacked sufficient demand. They believed that the distribution problems were hindering the business’s progress. The absence of a solid marketing strategy and sluggish growth led the sharks to choose not to invest.
Product Availability
BareEASE was available for a while after the Shark Tank episode aired. The product was sold online and helped women with painful hair removal. It was sold as a kit that included a numbing cream. The cream could be applied to the skin before waxing or laser hair removal. However, the product is no longer available. After the business went out of business BareEASE was no longer sold. Dr. Edna has since moved on to other projects and no longer focuses on BareEASE.
Conclusion
BareEASE had a good idea but it couldn’t survive in the market. Despite the effort put into the product, Dr. Edna was not able to make the business successful. She didn’t get a deal on Shark Tank and the company went out of business by 2014. Dr. Edna has since focused on her career and written children’s books.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
