It can be difficult to make your bed. A good night’s sleep can be difficult to get when bedding slides off the mattress. Judy Schott and Nita Gassen were well aware of this issue as Judy’s son used to sleep on the couch because his bed linens bothered him too much. Thus Judy and Nita devised The Better Bedder as a remedy.
It is a ring that surrounds your mattress to ensure that the sheets stay there permanently. Judy and Nita requested $150,000 from the sharks on Shark Tank Season 12 in exchange for 10% of their business. They needed assistance in growing and improving. Will the entrepreneur get a deal on Shark Tank? Check out our Better Bedder update to find out!
better bedder Net Worth Shark Tank Update 2025
Judy Schott and Nita Gassen asked for a $150k investment in exchange for 10% equity in their company. This meant they valued their company at $1.5 million. They made a deal with Lori Greiner for $150k in exchange for 18% of their company. This new deal valued their company at $833,000. After the show aired, The Better Bedder saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Better Bedder is about $1.23 million.
A lot has grown for The Better Bedder since it debuted on Shark Tank. The business is still operating and is succeeding well. The Better Bedder has generated sales of about $8 million as of 2024. Lori Greiner was able to assist Judy and Nita in increasing the number of sales of their goods.
They sold $157,000 worth of merchandise in a single day after Shark Tank. There are a lot of bed bands. Currently, the company sells its products in more than 3000 Walmart shops nationwide. It even produces unique items for use in hotels, RVs, and Airbnb homes. People all over the world may now swiftly and simply make their beds thanks to The Better Bedder.
Indeed, on Shark Tank, The Better Bedder secured a deal. Judy and Nita requested $150,000 for 10 percent of their business. While watching the episode, the Sharks had several reservations about the product.
Barbara Corcoran, Lori Greiner, and Daymond John presented offers. Judy and Nita choose to accept Lori Greiner’s offer. She gave them 150k for 18% of their business. Additionally, Lori pledged to assist in reducing expenses and improving the product.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $150,000 for 20% equity | $150,000 for 15% equity | N/A |
| Lori Greiner | $150,000 for 25% equity | $150,000 for 18% equity | yes |
| Kevin O’Leary | out | N/A | N/A |
| Daymond John | $150,000 for 25% equity | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Better Bedder Shark Tank pitch
When Judy’s son returned from college. He complained that the sheets were very difficult to put on and that he would much prefer to sleep on the couch than deal with the annoying sheets. This led Judy Schott and Nita Gassen to create The Better Bedder. Judy was aware that a change was necessary.
She contacted her buddy Nita, and the two of them got to work coming up with a solution. Six months later, they produced The Better Bedder. Though it was a simple concept, it addressed an important issue. They intended to design something that would help everyone make their bed simpler
Judy and Nita were thrilled to enter the Shark Tank and showed the sharks how simple it was to utilize The Better Bedder. They clarified that all you needed to do was tuck the sheets in and wrap the band around your mattress. It was that easy. They revealed that their business had generated $476000 in revenue the previous year.
They also informed the Sharks that they planned to close the year with $1 million in sales. Judy and Nita requested $150,000 from the Sharks for 10% of their business. They intended to utilize the funds to reduce expenses and lower the price of the product for customers.
Regarding The Better Bedder, the Sharks had a few inquiries. Judy answered their question about the cost of production. Stating that one band costs $33.50. That felt like a lot of money so the Sharks were taken aback. Judy then informed them of the product’s $63.50 price.
When Kevin O’Leary questioned Judy about the high cost, she replied that it was because they were still learning how to produce the product as efficiently as possible and required the funding to do so. The Sharks paid close attention but only some of them showed little interest in the offering.
Both Mark Cuban and Kevin O’Leary chose not to submit an offer. Kevin expressed his liking for Judy and Nita but he wasn’t thrilled with the bedding company. Mark claimed he didn’t need the product because he didn’t make his own bed. Lori Greiner, Barbara Corcoran, and Daymond John all made offers.
Daymond paid $150,000 for a 25% stake in the business. Barbara made a $150,000 bid for 20% of the business. After a bit of arguing, Lori made an offer of $150,000 for 18% of the business. Lori’s offer was well received by Judy and Nita due to her extensive experience in product sales on TV and QVC. Thus they chose to accept Lori’s offer.
What Went Wrong With Better Bedder On Shark Tank?
Not every Shark was thrilled with The Better Bedder. Mark Cuban left because he said he didn’t make his own beds. The first to leave was Kevin O’Leary. He claimed that despite his admiration for Judy and Nita he had no interest in the bedding business. He didn’t believe the item was intended for him.
A few Sharks believed that the product’s high manufacturing costs presented a challenge. They were concerned that cutting those expenses would be difficult. But ultimately Lori and Judy came to an agreement and Lori agreed to assist Judy and Nita in resolving those problems.
Product Availability
A unique device called The Better Bedder makes it simple to make your bed. It fits around your mattress like a headband, holding your sheets in place so you won’t have to struggle to tuck them in. It keeps sheets wrinkle-free and fits all types of sheets.
The Better Bedder is available for purchase on their website and Amazon.com. The product can be found in Walmart stores around the nation. It costs roughly $63.50, but the business is trying to bring that down so that more people can buy it. They even produce customized models for use in hotels, RVs, and Airbnb residences.
Conclusion
The Better Bedder’s Shark Tank adventure was fantastic. Judy and Nita entered the tank seeking assistance, and Lori Greiner provided them with $150,000, along with helping them expand their company. The Better Bedder has garnered millions of dollars in sales since airing on the show and is currently available in Walmart locations.
The business is growing globally and developing new solutions for various bed types. Judy and Nita are enthusiastic about the future and can’t wait to assist even more people in improving their mattresses.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
