Many people find it hard to stick to regular exercise routines. Workouts can feel boring and tough, making it easy to quit. To solve this problem, Dede Barbanti-Parra and Kathy Lamm created Boogie Box Fitness. They mixed dance and martial arts to make workouts fun and effective.
In 2009, they went on the TV show “Shark Tank” to get help growing their business. They wanted $700,000 in exchange for 70% of their company. This episode showed their passion and the challenges they faced. But did they get the deal they hoped for? Check out our Boogie Box Fitness update to find out!
Boogie Box Fitness Net Worth Shark Tank Update 2025
Dedelle Parra and Kathy Lamm went on Shark Tank asking for $700,000 for 70% of their company. This meant they thought their business was worth $1,000,000. They did not make a deal. The episode was aired on September 20, 2009. The company later shut down by 2021 and is no longer active. The current net worth of Boogie Box Fitness is $0 in 2025.
After appearing on “Shark Tank,” the company saw a quick rise in attention. They made their first workout DVD and appeared on national shows like “Dr. Oz.” But over time, they faced strong competition from other dance workouts. This made it hard for them to stand out. By July 2021, their website and social media were no longer active. As of today, Boogie Box Fitness is no longer in business.
During their “Shark Tank” appearance, Dede and Kathy asked for $700,000 in exchange for 70% of Boogie Box Fitness. They showed their high-energy workout to the Sharks. However, the Sharks had concerns about the lack of sales and the high amount of money requested. In the end, none of the Sharks made an offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
Boogie Box Fitness Shark Tank pitch
Dede Barbanti-Parra and Kathy Lamm saw that many people found workouts boring and hard to stick with. They wanted to change this by making exercise fun. Using their backgrounds in dance and fitness, they created Boogie Box Fitness. This program mixed hip-hop, Latin dance, and kickboxing to help people enjoy working out. They faced challenges like creating effective routines and getting the word out about their new program.
On “Shark Tank,” Dede and Kathy came in full of energy. They showed their workout, mixing dance and martial arts moves. They told the Sharks they wanted $700,000 for 70% of their company. They explained that their program could help people burn up to 1,100 calories in an hour. They planned to make money by selling workout DVDs and holding live classes.
At that time, they hadn’t sold any DVDs yet. Their live classes had made $15,000 in the past year, but this wasn’t part of the deal they were offering. Keep reading our Boogie Box Fitness update to see what happens next!
The Sharks had many questions.
Kevin O’Leary asked about their sales. Dede and Kathy said they hadn’t sold any DVDs yet.
Kevin Harrington wanted to know why they needed so much money. They explained it was for making DVDs and marketing.
Robert Herjavec asked about their live classes. They said the classes made $15,000, but this wasn’t part of the deal.
Barbara Corcoran asked why they thought their DVDs would sell well. They believed their fun workouts would attract many people.
Each Shark shared their thoughts.
Kevin O’Leary said he couldn’t invest because there were no DVD sales yet.
Robert Herjavec agreed and also stepped out.
Kevin Harrington felt it was too early to invest and decided not to offer a deal.
Daymond John didn’t see how he could help and stepped out too.
Barbara Corcoran liked their energy but thought the valuation was too high, so she didn’t make an offer.
In the end, none of the Sharks invested in Boogie Box Fitness.
What Went Wrong With Boogie Box Fitness On Shark Tank?
Several factors led to the Sharks not investing. The main issue was the lack of DVD sales. The Sharks were worried about investing a large amount of money without proof that the DVDs would sell. Also, the $700,000 they asked for seemed too high, especially since their live classes had only made $15,000 and weren’t part of the deal. These concerns made the Sharks decide not to invest.
Product Availability
The company is no longer in business as of today. Their website and social media have been inactive since July 2021. This means their workout DVDs and classes are no longer available for purchase. While the program offered a unique mix of dance and martial arts, it’s no longer accessible to the public.
Conclusion
Boogie Box Fitness started with a great idea: making workouts fun by mixing dance and martial arts. Their appearance on “Shark Tank” gave them some attention, but challenges like no DVD sales and strong competition made it hard for them to succeed. Today, the company has closed down. This story shows how tough the fitness industry can be and how important it is to have a solid plan and proven sales before seeking big investments.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
