For many women, buying knickers may be a frustrating experience. Finding the ideal fit, style, and comfort in stores can be challenging and stressful.
BootayBag’s founder, Elly Gheno, was acutely aware of this struggle. Her goal was to provide ladies with an easy way to shop for undergarments from the comfort of their homes. That’s how the concept for a monthly subscription service that sends a carefully chosen assortment of pants to customers came to her.
During her Shark Tank presentation, Elly requested $500,000 in return for a 5% stake in BootayBag. Getting the Sharks to help her build her business was the aim. Did the entrepreneur get a deal on Shark Tank? Check out our BootayBag update to find out!
bootayBag Net Worth Shark Tank Update 2025
Elly Gheno asked for a $500k investment in exchange for 5% equity in her company. This meant she valued her company at $10 million. She made a deal with Kendra Scott for $500k in exchange for 10% of her company. This new deal valued her company at $5 million. After the show aired, BootayBag saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of BootayBag is about $7.33 million.
Ever since appearing on Shark Tank, BootayBag has kept growing. With the closing of the contract with Kendra Scott, the business now has a reliable partner to support its growth. Along with maintaining its subscription service, BootayBag expanded its product line to include bodysuits, dresses, corsets, shorts, and leggings. Its fame was further increased after one of its sports sets went viral on TikTok.
BootayBag has evolved from its original membership-only business plan. Consumers can now choose to purchase particular products straight from the website or through online retailers like Amazon. Today, BootayBag is still a popular option for ladies who want fashionable and comfy knickers delivered straight to their houses. The company is growing and doing well.
Yes, BootayBag could close a deal on Shark Tank. Elly turned down several offers before accepting one from Kendra Scott which was for $500,000 and 10% equity. Elly now has the partner she’s always admired and the capital to expand her business thanks to this arrangement.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Kendra Scott | $500,000 for 20% equity | N/A | Yes |
| Kendra Scott and Barbara | $500,000 for 20% equity | $700,000 for 20% equity | No |
| Barbara Corcoran | $500,000 for 20% equity | N/A | No |
| Kevin O’Leary | $500,000 for 15% equity | N/A | No |
| Lori Greiner | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
BootayBag Shark Tank Pitch
With just $300, Elly Gheno founded BootayBag intending to ease and improve the comfort of lingerie shopping for women. Her personal dissatisfaction with the pants purchasing experience in malls served as the inspiration. Her goal was to give ladies an enjoyable, easy, and economical alternative to the stressful process of going shopping for new pants.
Elly had to deal with the usual early-stage obstacles that many business owners face, such as a lack of funding and figuring out how to start a subscription-based company. Despite these obstacles, she could build a community of devoted subscribers and concentrate on the customer experience, which allowed BootayBag to grow into a multimillion-dollar business.
Elly presented BootayBag as a subscription service that eliminates the hassle of going knickers shopping during her Shark Tank presentation. She revealed that since its 2016 founding; the business had brought in $15 million in revenue. However, with a mere 5% profit margin, the business had limited potential for expansion.
Elly requested $500,000 from the Sharks for 5% of the company to raise her profit margins and keep growing BootayBag’s customer base. She highlighted the strength of the brand’s female fan base and the ease and popularity of the subscription program.
Regarding the business plan and expansion possibilities of BootayBag, each shark had a different question:
Kevin questioned Elly about the subscription service. Elly replied yes, it’s a monthly subscription series in which you are not committed to anything and can cancel at any time. You can get one pair for $10 and two for $15.
Kevin further questioned about the sales. Elly revealed that her lifetime sales are $15 million.
Kendra Scott inquired about BootayBag’s sense of community and the degree of customer loyalty. Elly described how the company had developed a supportive network of female customers who talked about the service and posted about it on social media.
Barbara Corcoran questioned Elly about the poor profit margins and enquired about her plans to raise them. Despite the low margins, Elly acknowledged that her attention was on reducing operations.
Kevin O’Leary was preoccupied with the numbers and worried about whether the present profit margins could last.
Kendra Scott was captivated by Elly’s enthusiasm for BootayBag and also enjoyed the company’s community-driven philosophy. Elly eventually accepted her offer of $500,000 in exchange for 10% equity.
Barbara Corcoran thought BootayBag had potential, but the company required more investors to increase its profit margins. She made an offer of $500,000 for 20% equity, but the deal fell through.
Kevin O’Leary attempted to seal a deal but could not get a $500,000 offer for 15% equity.
Mark Cuban and Lori Greiner: When Elly received strong offers from other Sharks, both Sharks felt there was no need to make an offer and instead appreciated the firm.
Product Availability
Direct purchases from BootayBag customers can be made on the company website BootayBag. Some products are also offered on Amazon. Customers can now make one-time purchases if they so choose, but the subscription model is still at the heart of the company.
With its Shark Tank debut, BootayBag has increased the scope of its product offering. The brand also sells a variety of products besides its knickers subscription service, including dresses, bodysuits, corsets, shorts, and leggings. Even more, one of their athletic sets became extremely well-known after becoming viral on TikTok.
Conclusion
BootayBag had an incredible experience on Shark Tank, ending in a partnership with Kendra Scott. The business has flourished ever since, adding more products to its lineup and attracting more clients. The brand has achieved unprecedented success thanks to the viral success of certain of its products on platforms such as TikTok.
It appears likely that BootayBag will carry on developing in the future, adding even more products and growing its market share in both the direct-purchase and subscription sectors. Stay tuned for additional information about this rapidly expanding business!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
