BootyQueen Apparel was created to solve a big problem. Many women with strong and muscular bodies could not find athletic clothes that fit well. Amanda and Steve Kuclo noticed this problem. They wanted to help women feel confident. They made leggings that were comfortable and supportive. These leggings were special because they lifted and shaped the body.
The couple went to Shark Tank to get help growing their business. They asked for $250,000 in exchange for 20% of their company. Will the entrepreneur get a deal on Shark Tank? Check out the BootyQueen Apparel update to find out!
BootyQueen Apparel Net Worth Shark Tank Update 2025
Amanda and Steve Kuclo asked for a $250,000 investment in exchange for 20% equity in their company. This meant they valued their company at $1.25 million. They made a deal with Daymond John for $250,000 in exchange for 33% of their company. This new deal valued the company at approximately $757,575. After the show aired, BootyQueen Apparel saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of BootyQueen Apparel in 2025 would have been about $1.36 million. However, since the company ceased operations, its net worth is now $0.
BootyQueen Apparel achieved success following its appearance on Shark Tank. Amanda and Steve struck an agreement with Daymond John. He provided them with $250,000 for a 33% stake in the business. The business attracted a great deal of interest. They expanded their brand. In 2019 they launched a retail outlet in Plano Texas.
Their annual earnings were approximately $3 million. However, the organization encountered difficulties. They ceased updating their website and social media by 2021. The company ultimately ceased operations. Amanda and Steve got divorced in 2022 as well. Currently, BootyQueen Apparel is no longer in operation.
Yes BootyQueen Apparel got a deal on Shark Tank. Daymond John liked their idea. He offered $250,000 for 33% equity. Amanda and Steve wanted to give only 20%. They tried to lower the equity to 25%. But Daymond stood firm. He said 33% was fair. They accepted his offer. The deal helped them grow their brand for some time.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | $250,000 for 33.3% equity | N/A | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
BootyQueen Apparel Shark Tank pitch
Amanda and Steve Kuclo had a strong enthusiasm for fitness. Amanda was a trainer and a competitor in fitness. She was renowned for her fit physique. Her social media account boasted numerous followers.
Steve was involved in the fitness industry as well. United, they grasped the requirements of active women. They identified an opportunity in the market. Most sportswear was not suitable for women with a muscular build. They aimed to resolve this.
Amanda and Steve launched BootyQueen Apparel to empower women to feel confident and beautiful. However, it wasn’t simple. They encountered numerous difficulties. Producing premium leggings was costly. They required a substantial amount of money to expand their business. They also faced difficulties in acquiring new customers. Despite Amanda’s popularity, establishing the brand required significant effort.
However, they refused to surrender. They utilized social media to advertise their leggings. Their dedication bore fruit when they received an opportunity to feature on Shark Tank.
Amanda and Steve stepped into Shark Tank with lofty aspirations. They sought $250,000 in exchange for 20% of their business. They discussed on stage the reasons behind the creation of BootyQueen Apparel. They stated that women required athletic clothing that was comfortable and aesthetically pleasing. They displayed their leggings to the Sharks. The leggings were crafted from strong, moisture-absorbing material.
The material maintained a cool and dry feeling for women. The design elevated and formed the body. Amanda demonstrated how the leggings functioned. The Sharks were struck by the standard.
The founders revealed their sales figures. In a year and a half, they earned $375,000. The production cost of the leggings was $33, while they were sold for $85. Amanda discussed her significant presence on social media as well. She possesses 700,000 followers on Instagram.
This assisted the brand in connecting with numerous individuals. The Sharks paid close attention. They inquired about the company. A few found the concept appealing. Some were skeptical. Amanda and Steve aspired to secure a deal that would assist them in expanding.
The Sharks inquired extensively about BootyQueen Apparel. Mark Cuban was interested in how Amanda’s social media influenced sales. Amanda mentioned that her fans adored the brand. She utilized Instagram to advertise the leggings.
Mark appreciated this but mentioned he couldn’t contribute value to the company. Kevin O’Leary inquired regarding the competition. He believed the market for sports apparel was overly saturated. He believed the company couldn’t differentiate itself. Robert Herjavec expressed the same sentiment. He mentioned that he was not fond of the concept.
Lori Greiner inquired about what made the leggings unique. Amanda displayed a distinctive design. The leggings enhanced and contoured the figure. Lori appreciated the product but mentioned it wasn’t suitable for her. Daymond John inquired regarding distribution.
Amanda and Steve acknowledged that they required assistance. They primarily sold online and sought to grow. Daymond believed he could assist with that. He inquired further about the business prior to reaching his decision.
The Sharks expressed varied responses to BootyQueen Apparel. Kevin O’Leary was the first to withdraw. He stated that the marketplace was excessively packed. Mark Cuban kept track. He mentioned that he lacked the appropriate experience to assist the company. Robert Herjavec also declined. He did not have faith in the concept. Lori Greiner appreciated the product but stated it wasn’t suitable for her.
This resulted in Daymond John remaining. Daymond recognized the brand’s potential. He believed Amanda and Steve possessed a clear vision. However, he stated that they required over $250,000 to expand. He indicated that they were missing distribution channels. He proposed $250,000 for a 33% stake. Amanda and Steve attempted to come to an agreement. They aimed to reduce the equity to 25%.
However, Daymond remained steadfast. He stated that 33% was reasonable. Ultimately, Amanda and Steve agreed to his proposal. They exited Shark Tank with an agreement.
What Went Wrong With BootyQueen Apparel On Shark Tank?
BootyQueen Apparel secured a deal. However, not all Sharks showed interest. Kevin O’Leary stated that the market was overly competitive. He believed it would be difficult to distinguish himself. Mark Cuban stated he was unable to provide value. Robert Herjavec was completely opposed to the idea.
Lori Greiner mentioned the product was decent but not suited for her. The company encountered difficulties even after the agreement. They faced challenges in growing. They faced problems with their operations as well. Ultimately, the divorce of the founders complicated the operation of the business. These elements resulted in the company’s shutdown.
Product Availability
BootyQueen Apparel focused on leggings. The leggings were made with high-quality fabric. They were durable and moisture-wicking. This kept users cool and dry. The design was unique. It lifted and shaped the body. The leggings came in different colors and patterns. They were popular with fitness enthusiasts. The company sold products online. They used social media to reach customers.
In 2019 they opened a retail store in Texas. This made it easier for people to buy their leggings. But the store closed after some time. By 2021 the company’s website was inactive. Today BootyQueen Apparel products are no longer available. The business is not operating.
Conclusion
BootyQueen Apparel had a strong start. Amanda and Steve created a product that solved a real problem. They got a deal with Daymond John on Shark Tank. The company grew for a few years. They opened a retail store and made $3 million a year. But challenges arose. The founders divorced and the business shut down. Today BootyQueen Apparel is inactive. Amanda and Steve have moved on to other ventures.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
