Although riding a motorbike might be thrilling, there are serious risks involved. Not being noticed by other drivers, particularly when braking, is one of the biggest risks. Over the years, this visibility problem has been a contributing factor in many accidents. Traditional motorcycle brake lights are helpful, but they don’t always attract the attention of oncoming traffic in a timely manner, particularly during bad weather or at night.
Henry Li and Alex Arkhangelskiy developed Brake Free Technologies, a smart brake light that mounts to the rear of motorcycle helmets, to address this issue. The concept is straightforward: position brake lights at the driver’s eye level to increase motorcycle visibility. Using sensors, their solution can be readily installed on any helmet and determines when the rider is automatically lighting up and slowing down.
The founders of Shark Tank Season 12 requested $200,000 in exchange for 10% ownership. Did the entrepreneur get a deal on Shark Tank? Check out our Brake Free Technologies update to find out!
brake free technologies Net Worth Shark Tank Update 2025
Henry Li and Alex Arkhangelskiy asked for a $200,000 investment in exchange for 10% equity in their company. This meant they valued their company at $2 million. They made a deal with Robert Herjavec and Mark Cuban for $200,000 in exchange for 20% of their company. This new deal valued their company at $1 million. After the show aired, Brake Free Technologies saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Brake Free Technologies is about $1.46 million.
Brake Free Technologies prospered after their Shark Tank debut. The company’s sales reached about $4 million by January 2023. The show’s publicity and its already robust pre-order sales handle this noteworthy achievement. They had raised $240,000 from pre-orders through their IndieGoGo campaign at the time of the pitch.
The business successfully finished its financing effort after Shark Tank and started selling straight from its website. Brake Free’s helmet lights are still on sale and well-liked by motorcycle riders, demonstrating the product’s significance for road safety. Brake Free Technologies is still operating as of today, and its product has established itself in the market.
Yes, a deal was secured by Brake Free Technologies. At first, the founders demanded $200,000 in return for 10% of the business. Following their pitch and an explanation of the product’s potential, two sharks, Mark Cuban and Robert Herjavec, made an offer. They proposed 20% equity for $200,000. Founders accepted their offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec and Mark Cuban | $200,000 for 20% equity | N/A | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Partnership with Robert | N/A | N/A |
Brake Free Technologies Shark Tank pitch
Henry Li and Alex Arkhangelskiy founded Brake Free Technologies because they both cared about motorbike safety. Both creators understood that vehicles frequently cannot detect motorbike riders, particularly when braking, which results in preventable collisions. Their goal was to create a product that would increase motorcyclists’ visibility and lower the likelihood of crashes.
Finding the sensors and creating a product that could firmly fasten to helmets without being unwieldy were among the difficulties they encountered in the early phases of development. They also had to make sure the device was user-friendly and reasonably priced. They proved that there was a market for this innovative safety gear by successfully launching the product through crowdfunding websites like IndieGoGo despite these obstacles.
On Shark Tank, Henry and Alex made a clear and well-prepared pitch. They described the significance of visibility when riding and showed how the Brake Free light fit onto any motorbike helmet. By offering a straightforward, practical solution that operates automatically without requiring a wire connection to the bike, they aimed to increase road safety for motorcycle riders.
They requested $200,000 from the sharks in return for a 10% stake in their company. By then, they were manufacturing each device for $42 and selling them for $169, and they had raised $240,000 in pre-orders through an IndieGoGo campaign.
Barbara Corcoran asked about the patent. The founders responded that they have a utility patent on this technology. Barbara further asked about the price. Alex replied they retail it for $169. They defended their high price by saying people are ready to pay above $100 for safety and quality.
Mark Cuban asked where they were selling, their sales, and the cost of the product. Alex replied that it costs $42 per unit to make. In sales, they did $240,000 on indigogos. Right now, they have shipped no product and are taking pre-orders at this. They also revealed that they are close to shipping, and they need money to build inventory.
Robert Herjavec wanted to know how the device worked and if it could be used with any kind of helmet. Henry clarified that the light is adaptable for all motorcycle riders because it is detachable and fits any helmet.
Mark Cuban had concerns about the product’s scalability. As bikers place a higher priority on safety, Henry told him they were already in pre-orders and expected further demand.
Lor Greiner declined to invest because she thought that the company was not fully ready for the investment and there was too much risk.
Kevin O’Leary also decided not to invest because he sees risk in the product and he thinks it’s not for him.
Barbara was also out because she didn’t see the potential in the product and was not confident about its growth.
Robert Herjavec thought the concept was good and thought it would save lives. In his opinion, it was a clever and necessary product for the motorcycling community. He made a deal with Mark Cuban, offering $200,000 for 20% equity.
Shark Tank was presented with a deal that the founders believed could move their business forward after they accepted Robert and Mark’s combined offer.
Product Availability
With the use of brake lights installed on helmets, Brake Free Technologies provides a novel safety solution that helps motorcycle riders remain visible on the road. An excellent safety feature for both day and night riding, the light instantly detects when the rider is braking.
The Brake Free Technologies website offers the product for direct purchase. Given the safety advantages it offers, its $169 price tag makes it reasonably priced. All riders can use the light because it is simple to install on any motorbike helmet and requires no complex wiring configurations.
Conclusion
Brake Free Technologies had a successful Shark Tank adventure, landing a contract with Mark Cuban and Robert Herjavec. Since appearing on the show, the business has expanded, and by 2023, its sales had reached around $4 million. Their device offers a straightforward, practical answer to a real issue that motorcycle riders face: poor visibility.
We might see even more inventive goods from the company in the future as it grows. The future is bright for Henry, Alex, and their team, with the help of their new Shark partners, and the Brake Free helmet light is a promising beginning. Stay tuned for additional information about this fascinating business!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
