Brass Roots Net Worth Shark Tank Update 2025

Finding an allergen-free nut option is difficult, and due to the prevalence of nut allergies among youth, schools have banned nut-based meals. This leads the consumers to find nuts that are allergy-free. However, after scouring the market, I noticed that not many allergy-free nut options can be found.

In order to resolve this problem, Aaron Gilmore launched the company Brass Roots. Brass Roots offers snacks made with inchi seed or the Incan nut. This nut contains the benefits of all the nuts without the allergens. It tastes, cooks, and crunches like a nut. Aaron came into the shark tank with some of his most popular SKUs and asked for $400,000 for 7% equity in the business. Will the sharks bite into the deal or not? To find out more, read below.

Brass Roots Net Worth Shark Tank Update 2025

Aaron Gilmore asked for a $400k investment in exchange for 7% equity in his company. This meant he valued his company at $5.71 million. Brass Roots did not secure a deal on Shark Tank. After the show aired, Brass Roots saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Brass Roots is about $6.91 million.

Brass Roots was unable to get a deal on Shark Tank. However, that did not seem to budge the owner, Aaron Gilmore. Despite the failed pitch on the Shark Tank, Aaron is still making headway in the retail industry and introducing new SKUs.

He put his experience in the shark tank and put it to good use. The advice he got from the sharks allowed him to put it into action and focus his energy on the best-selling SKUs. He also introduced a shark tank bundle that is available on online platforms, including Brass Roots.  

Brass Roots wasn’t able to get a deal on the shark tank. The main reason behind this was the lack of knowledge of Sacha Inchi Seed and the fact that Aaron Gilmore only owned 33% of the company. Lori said exactly that; she believed that since she doesn’t know a lot about sacha inchi seeds, she doesn’t know how to get them out there and promote them.

Kevin thought that the evaluation was wrong and that the asking price was very high; hence, he bowed. Mark thought that educating people about inchi seeds was a challenge, and what compounded the challenge was the fact that his margins were low as well. Hence, he also chose not to invest. Daymond appreciated the work that he was doing but ultimately didn’t invest due to the lack of equity that Aaron had.

Lori commended the unique idea. However, she was not sure how to create awareness about the sacha inchi seeds since she didn’t know much about them herself. Daniel was the last shark to not invest and commended the idea but did not invest because he thought that the business was not yet investable.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel Lubetzky	Out	N/A	No
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Brass Roots Shark Tank Pitch

Aaron Gailmore’s father was diagnosed with heart disease, and that’s why he started to take a closer look at their health and wellness. Aaron became interested in nutrition, and it became a hobby of his. When he moved to New Orleans, he found out that Louisiana also had the same problems, like childhood diabetes and heart disease. The Brass Roots company also does a lot of work in the community to help and educate the youth by working with youth organizations.  

Aaron went to school to study business and worked at City Group in an investment bank. During that time, his dad was diagnosed with heart disease, and he became obsessed with nutrition. At that time, he co-founded another business called SuperEats. They made the mistake of going national before they had the capital to support that move. That business was the first Kale Chip in the form of a Tortilla Chip.

In his work for that company, he discovered the Sacha Inchi Seed and told his co-founder that he could actually turn things around for the company. He was able to buy out his partner. He kept the investors on board because he wanted to give them a return.

Aaron Gilmore came into the shark tank asking for $400,000 for 7% equity in the company. He talked about the prevalence of peanut allergies that have caused thousands of schools to ban the lunch box staple Peanut Butter and Jelly. He introduced the sharks to the Sacha Inchi Seed.

This seed is also known as the Incan nut because of the way it looks, tastes, cooks, and crunches like a nut. However, it does not contain the allergens that are in the other nuts. This makes it safe for schools, pantries, and airlines. Compared to an almond, which is considered the healthiest nut, the Incan nut has 50% more protein and omega-3 acids than almonds don’t have. It also has 0 net carbs, which makes it paleo and keto-friendly. From our roasted seeds to the seed butter to our snack bar and a high-protein crunch puff.

Brass Roots also partners with different dieticians to educate youth, inform them about the Incan nut, and guide them toward better health practices. They focus on educating youth about nutrition and guiding them to achieve their goals in various youth organizations.

Kevin asked about the sales. Aaron told him that in 2019, they had $35,000 in sales. In 2020, they did $250,000 and in 2021, they did $500,000, and then in 2022, the year of his appearance on the show, they were expected to make $1.t million.

Kevin asked about the profitability, and Aaron told him that the company is not profitable at this point. They are able to cover their overhead costs, but they are also losing $20,000 to $30,000 on a monthly basis. Kevin further asked how much money he had in the bank. Aaron told him that he had about $100,000 in the bank.

Daniel asked which SKU is their bestseller. Aaron told him that the lightly salted seeds were their best sellers. Daniel asked about the cost of producing that SKU. Aaron told him that it costs him $4.50 to $5 per packet, and the selling price was $17.99. Daymond asked about the Sacha Inchi Jam’s price and production cost. Aaron told him it was the same as Lightly Salted Seeds, which was $5 landed and $17.99 to the consumer.

Daniel asked how much he has raised in investment so far. Aaron told him that they had raised $1.7 million based on the post-money evaluation of $5 million. Daymond asked how much of the company he owned. Aaron told him that he owns 33% of the company. He explained that he wanted to commit to the investors who invested in the earlier business in 2014.

What went wrong for Brass Roots on Shark Tank?

Brass Roots came into the Shark Tank with a bang and introduced the sharks to all of its delicious SKUs. However, since the owner, Aaron, had only 33% of the equity in his name and $100,000 in the bank, he only had 3 months’ worth of cashflows, putting the sharks off the deal. The sharks also did not agree with the evaluation.

Despite the sharks loving the taste of the products, it didn’t make up for the flaws and the viability of the future positive cash flows for them to invest in. Along with that, it seems like if Aaron had asked for a lower amount in exchange for some of his equity, he would have been able to gain the interest of the sharks. However, since the asking amount was so high, the sharks chose not to invest.

Product Availability

All the SKUs of Brass Roots are available on Brass Roots and many other websites. The brand is available on Amazon, Faire, UBuy Jordan, OnStage Direct, eBay, and other websites. The brand’s social media is constantly promoting new products, and Aaron himself is very active on LinkedIn, sharing tips and tricks for product placement on retailers’ shelves. The owner, Aaron Gilmore, has further spoken about launching in 2,000 retail outlets in 2024, and as can be seen from his LinkedIn profile, it seems like he has made it into some of the retail spots.

Conclusion

If a company does not get a deal on the show, that doesn’t mean that it will close down. The same goes for Brass Roots. Aaron Gilmore was able to take the feedback of the sharks and make adjustments where necessary to optimize his cash flows.

He also got a lot of exposure, which helped him reach his sales targets. The company is still in business, and new SKUs have been added, along with the popular ones being highlighted more as per the feedback of the sharks. We hope to see more information about the Incan nut in the future and will keep you updated.