Oogiebear Shark Tank Update

Sina and Nina Farzin, a confident couple, appeared on season 14, episode 1 of Shark Tank. They presented OogieBear and asked for a 5% equity for $400,000 at an $8 million valuation.

OogieBear is a brand that creates smart baby care products, and the star of the show is their revolutionary baby booger picker that helps children breathe easily by removing the boogers from their noses. The brand goal is to create products to help babies and young children breathe freely.

The Judges were impressed by their pitch, product line, and landing costs. If you missed the first episode 1 of season 14, here’s an exciting and captivating recap of your favorite show.

Oogiebear Shark Tank Episode Summary

Shark(s) InvolvedOffer madeDemandCounterofferAccepted?
Barbara Corcoran & Robert Herjavec$400k10% Equity; if sales are not reached in 2 years, 5% equity will be returned.$600k for 10% EquityYes
Daymond JohnN/AN/AN/AN/A
Lori Greiner & Mark Cuban$400k12% EquityN/ANo
Kevin O’Leary$400k10% EquityN/ANo

Oogiebear products

Oogiebear was founded in 2015 by the couple Nina and Sina. They manufacture innovative and smart products for babies, tackling the booger issue, which causes breathing problems in children.

The brand Oogiebear offers the original Oogiebear nose picker, a Light version, a toothbrush teether 360, and an aspirator bar. The Oogiebear products cost between $12.99 and $24.99.

You can buy it from several websites, including Amazon, Walmart, Buy Buy Baby, Target, and Nordstrom.

Oogiebear Shark Tank Founder and Backstory

oogiebear founder and backstory

Sina and Nina Farzin, husband and wife, belonging to Potomac, Maryland, presented their brand Oogiebear. They have 3 kids, and the eldest one, Ariana, is the reason for her idea about Oogiebear products. When her daughter was a baby, she would not sleep through the night and kept waking up as she had breathing issues. As a mom, she knew there was a need, but she was also confused, thinking as if she was the only one facing this problem.

Sina is a periodontist and mainly deals with sinuses, oral cavities, and airways, while she has been a pharmacist for over 20 years. She learned all her business knowledge from watching Shark Tank. Oogiebear is a family business where kids are also involved in shipping and social media tasks.

The couple said that it’s not only a product, but their mission is to spread awareness of the importance of nose breathing.

Oogiebear Shark Tank Update

In episode 1 of season 14, the Oogiebear founders asked for $400k for a 5% stake in their company; they are also looking for expertise to expand and scale their business in the coming years.     

Pitch and Initial Presentation

In the beginning, Sina asked the sharks if any of them ever picked a baby’s nose. He said that babies can’t blow their noses, especially when it’s stuffed up. It’s hard for kids to eat, sleep, and breathe due to nose boogers.

Boogers are the reason for countless sleepless nights for both babies and their parents. As a pharmacist, Nina knows that everything in the market is for wet mucus but nothing to deal with boogers, so she created the first baby booger picker.

She designed an Oogiebear scoop that picks all kinds of boogers. The bear head design is not only cute, but it prevents the tip from going too far, allowing parents to be in and out quickly. Oogiebear keeps you and your kids sleeping and breathing peacefully.

Discussion on Pitch and Offers

Kevin O’Leary was pretty impressed by the wide range of Oogiebear products. They presented the original Oogiebear nose picker, Light version, toothbrush teether 360, and aspirator bar.

Lori asked Nina why she left her field as a full-time pharmacist and started this idea. She humored the reply and said her parents asked the same question. All of them laughed hard.

Nina explained more by telling about her parents’ disheartenment when she told her about leaving her executive position and starting Oogiebear. She said, “It was a dare, honestly”. Nina was coming up with plenty of business ideas, and one day, when her nephew was facing the same booger problem, she told her husband, “I’m bringing this to the market.” He looked at her and said, “Let’s see you try”.

Mark Cuban made a remarkable statement at this point, saying, “Yes, there is a message for everybody; you just gotta try”.

Robert asked about the cost and selling price, which she told them is between $2 and $4 while selling prices are between $12.99 and $24.99.

Shark also asked about the age group they are targeting. Nina said that we are marketing it from zero to 24-month babies because, at this age, babies can’t pick their noses. She also told them how she used prototypes on her son until he was 5 years old.

Kevin asked about Oogiebear’s sales and profits. Nina told them that she managed to generate $15 million in 2022. They are selling products on several websites, including Amazon, Walmart, Buy Buy Baby, Target, and Nordstrom. As much as 76% of the total sales of the product were solely attributed to Amazon. The judges were amazed. Kevin said he was freaking out listening to the huge sales.

Shark Kevin O’Leary offered $400k for 10% equity at a $4 million valuation, while Daymond John didn’t make an offer as he said he had no expertise in the field.

Lori then offered $400k in exchange for 10% equity. This was followed by a request for Mark to join the offer; together, they offered $400k with 12% equity.

Barbara Corcoran also offered $400k in exchange for 10% equity, and if sales goals are not reached in 2 years, 5% of equity will be returned. Robert became more interested in Barbara’s deal as the episode progressed, and he joined her.

Negotiation and Final Deal  

The couple got so pressured but excited at the same time as the live audience hooted and asked them to accept the Barbar’s deal. She counteroffered $600k for 10% equity.

Barbara accepted the counteroffer, and finally, Nina and Sina ended up settling with Robert & Barbara for $600k for 10% equity.

Oogiebear Shark Tank Availability

The brand Oogiebear offers the original Oogiebear nose picker, a Light version, a toothbrush teether 360, and an aspirator bar. The booger picker cost between $12.99 and $24.99.

The product is available on several websites, including Amazon, Walmart, Buy Buy Baby, Target, and Nordstrom.

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