Many people struggle with getting a natural-looking tan. Whether it’s blotchy streaks, feeling sticky, or even orange skin, finding the right self-tanner can be frustrating. Men often avoid self-tanning altogether, thinking it’s not for them or fearing it’s too complicated.
This is the exact problem that led Jaren, Tom, and Joe to create BroGlo, a self-tanner designed specifically for men. On Shark Tank, the founders pitched their innovative product, sharing how BroGlo is lightweight, water-based, and easy to use. It’s so simple that even a “bro” can do it! They also showcased a full product line, including exfoliating soap, face moisturizer, and sea salt spray for hair.
Their goal was to bring confidence to men everywhere. In this episode, the trio sought $200,000 for 5% equity. Did the entrepreneurs get a deal on Shark Tank? Check out our Bro Glo update to find out!
Bro Glo Net Worth Shark Tank Update 2025
Tom Phillips, Jaron Nalewak, and Joe McDevitt asked for a $200,000 investment in exchange for 5% equity in their company. This meant they valued their company at $4 million. They made a deal with Mark Cuban for $200,000 in exchange for 10% of their company. This new deal valued their company at $2 million. After the show aired, BroGlo saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of BroGlo in 2025 is about $2.93 million.
As for Bro Glo update, BroGlo has grown a lot since its launch in 2021. The company is still in business today. They started with a simple idea, and now they have a full product line, including body tanners and even skincare products like moisturizers.
BroGlo faced some challenges as it grew. Their biggest issues were seasonal demand and managing inventory. Tanning products sell better in the summer, so they had to figure out how to handle slower seasons. They also had trouble storing and shipping products when sales were high.
In June 2023, they solved these problems by working with a logistics company. They also improved their marketing and planned their inventory better. These changes helped them grow even more. Today, BroGlo earns about $250,000 to $300,000 every month.
Yes, BroGlo secured a deal on Shark Tank. After multiple offers and negotiations, they struck a deal with Mark Cuban. He offered $200,000 for 10% equity. The founders accepted this deal, gaining a valuable partner to help them grow their business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | $200,000 for 8% equity | N/A | No |
| Lori Greiner | $200,000 ($100K loan + $100K cash) for 10% equity + $0.50 royalty until $200,000 is paid | N/A | No |
| Kevin O’Leary | $200,000 for 5% equity + $1 royalty per item sold until $1M is paid | N/A | No |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | $200,000 for 10% equity | $200,000 for 8% equity | Yes |
Bro Glo Shark Tank pitch
Tom Phillips, Jaron Nalewak, and Joe McDevitt started BroGlo because of a personal problem. The idea for BroGlo began when Jaren was on his honeymoon in Antigua. He felt self-conscious standing next to his perfectly tanned wife and earned the nickname “Mayonnaise” from a local due to his pale skin. Determined to find a solution, Jaren tried various self-tanning products but ended up either blotchy or orange.
He shared his experience with Tom and Joe, who saw the need for a simple, mess-free product designed for men. Together, they created BroGlo, solving the problem with a natural, clear, water-based self-tanner. Their journey wasn’t easy, but their persistence led to an impressive product and brand.
The founders presented BroGlo as a “self-tanner for the boys” and impressed the Sharks with their clear pitch and humor. They demonstrated how easy it is to apply the product, even inviting Kevin O’Leary to try it on Jaren during the pitch.
The founders highlighted BroGlo’s key features: lightweight, non-greasy, and made from natural ingredients like sugar beet-derived DHA. They also shared their impressive sales: $107,000 in 2021, $482,000 in 2022, and $3.1 million in 2023. Their D2C approach through social media made their marketing relatable and fun. Keep reading our Bro Glo update to see what happens next!
Lori Griener questioned whether it goes on clearly, and how it works. The founders Yes, BroGlo goes on clear with no dyes. Its active ingredient interacts with the skin’s amino acids to create a natural-looking tan.
Kevin O’Leary asked how long the tan lasts. The founder responded that it lasts 5-7 days, making it perfect for busy schedules or special events.
Lori and Mark asked about how they sell their products. The founders replied that all their sales are direct to consumers and through Amazon.
Kevin further asked about their order size and customer acquisition cost. The founders replied that their average order size is $53 and it costs $20.5 to acquire a customer.
Mark Cuban loved the brand’s potential and offered $200,000 for 10% equity. He promised connections with similar companies and retail guidance. The founders accepted the offer.
Daniel Lubetzky liked the product and offered $200,000 for 8% equity.
Kevin O’Leary proposed a $200,000 deal with 5% equity plus a $1 royalty per unit until he earned back $1M, but the founders declined.
Lori Greiner offered $200,000 (half as a loan) for 10% equity and a $0.50 royalty, emphasizing retail potential, but her offer wasn’t accepted.
Robert Herjavec appreciated the product and the idea but refused to invest because of the high valuation.
Product Availability
From our Bro Glo update research, BroGlo is available on their official website and on Amazon. Their most popular products include the body tanner and starter bundles. Prices start around $59 for bundles, with individual products also available. Customers love the high-quality, natural ingredients and ease of use.
Conclusion
BroGlo started with a simple idea: helping men find better self-tanning products. The founders worked hard to create high-quality products that solve real problems. Their journey has been full of challenges, but they have grown a lot since 2021.
BroGlo’s journey on Shark Tank was an exciting moment for the founders. Their relatable story, strong branding, and impressive sales won over Mark Cuban. With his guidance, the company continues to grow, expanding its reach and product line.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
