Beth Fynbo is a mom who designed a particular product called the Busy Baby Mat. It is designed for parents who find it difficult to deal with their children constantly throwing their toys to the floor. Families dining out or spending time in public often experience this. Because the toys would get dirty, Beth found them to be extremely messy and annoying. She therefore thought of a solution for this issue.
To ensure that the toys don’t fall she created a silicone pad with tethers. In Season 12 Beth took her idea to Shark Tank in the hopes of receiving help from the sharks. She requested $250,000 in return for 5% ownership of her business. Will the entrepreneur get a deal on Shark Tank?
busy baby Net Worth Shark Tank Update 2025
Beth Fynbo asked for a $250k investment in exchange for 5% equity in her company. This meant she valued her company at $5 million. She did not make a deal with any of the sharks. After the show aired, Busy Baby saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Busy Baby is about $7.32 million.
Beth did not receive a deal after her appearance on Shark Tank. However, that wasn’t enough to discourage her. Busy Baby Mat is still operating and thriving. By 2024 the business is turning over more than $5 million annually. Beth expanded her business with a lot of additional products following the episode.
The mat is now available in a smaller size as well as a toddler mat and a teething spoon for infants. Beth’s business is expanding so quickly that her brother left his job to work full-time as her assistant. They went from using her basement as a workspace to a large warehouse. Also contributing $37,000 to feed starving children is Busy Baby. Despite not landing a deal on Shark Tank, Beth’s business is doing better than before.
No, Busy Baby Mat did not get a deal on Shark Tank. Beth requested $250,000 from the sharks in return for 5% of her company. But none of the sharks were willing to accept that. Her only real connection was to Lori Greiner. Lori made a $250,000 bid for 20% of the business. However, Beth was reluctant to give up a significant portion of her company.
She was only prepared to contribute 15%. Lori wouldn’t settle for less than 18%. Beth left without an agreement because they were unable to come to an arrangement. She was determined to continue even though she was leaving empty-handed.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | $250,000 for 20% equity | #1 $250,000 for 15% equity #2 $250,000 for 18% equity | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Busy Baby Shark Tank pitch
The Busy Baby Mat was created by Beth Fynbo in response to her frustration with her baby putting toys on the floor when they were dining out. She discovered that a lot of parents deal with the same issue. Beth thought that there had to be a better method for entertaining infants without creating a mess. She consequently created a silicone mat with tethers to secure toys in place that attach to surfaces.
Babies keep happy and the toys stay off the floor in this manner. But starting her own business wasn’t simple for Beth. She first had to overcome obstacles like locating the appropriate mat material and telling other parents. Yet she persisted in doing her hardest and never gave up to
Beth described how her device worked when she appeared on Shark Tank. She demonstrated to the sharks how toys are kept from falling with the tethers and how the silicone mat clings to tables using suction cups. Beth explained to the sharks that her mat stood out from the others since it was the only one that included a toy attachment.
She also shared that she had sold $343,000 worth of mats by mid-2020. She anticipated making $200,000 in profit and $900,000 in sales by the end of the year. The amount she had already sold astonished the sharks. The sharks weren’t sure about Beth’s request for $250,000 for 5% of her company.
The Busy Baby Mat raised a few questions for the sharks. They questioned Beth about the price she was charging for the mats and how much it cost to create them. Beth informed them that each mat sold for $24.99.
It only costs $6 to create. In response to a question from the sharks about whether the product was patented Beth stated that her idea was covered by two patents. They enquired about the business’s performance as well and Beth revealed that her brother had recently quit his job to assist her in running the company. She was doing well but she needed more funds to expand.
Different sharks responded differently to Beth’s request. Due to his recent sale of a baby product company, Mark Cuban stated he was not interested in entering another one. In agreement with Mark, Robert Herjavec declared that he was not interested in making investments in the infant product sector. Kevin O’Leary and Daymond John declined for the same reason.
The only person to make an offer was Lori Greiner. She made a $250,000 offer for 20% of the business since she liked the product. However, Beth was reluctant to give up so much of her company. She requested Lori to drop it to 15%. Lori dropped to 18% but Beth still said no. Beth left without reaching a deal because they were unable to come to an agreement.
What Went Wrong With Busy Baby On Shark Tank?
Beth’s reluctance to give up too much of her business was the main reason she didn’t receive a deal on Shark Tank. Beth felt Lori’s offer of 20% was excessive even though Lori expressed her liking for the product. Beth remained hesitant even after Lori reduced it to 18%. Her willingness to part with 15% of her business was limited.
The market for infant products concerned the other sharks as well. They refused to invest because they believed it would be too difficult to compete in. Ultimately, Beth left without making an agreement since she was unable to reach an understanding with the sharks.
Product Availability
The Busy Baby Mat is doing incredibly well and is still available today. It is safe for newborns to use because it is constructed entirely of food-grade silicone. The mat includes tethers to secure toys in place and suction cups for sticking to tables. It’s made to entertain and entertain babies during mealtimes without creating a mess. The Busy Baby Mat is available for purchase on their official website.
They also sell other products like a teething spoon for a toddler and a small version of the mat. The mats cost $24.99, and their rewards program allows you to earn loyalty points. The business is expanding and now offers additional products in its lineup.
Conclusion
Even though Busy Baby Mat did not receive a deal on Shark Tank her business is booming. After the show, Beth Fynbo continued in her efforts. Her business is currently generating over $5 million annually as a result of her persistent hard work.
Parents who wish to keep their newborns entertained at mealtimes are increasingly using the Busy Baby Mat. In order to provide parents additional options the company has also increased the range of products it offers. Beth’s story shows that you may succeed without a deal if you have faith in your product. With its continued growth Busy Baby Mat will benefit parents for many years to come.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
