Many people have trouble with dress shirts that are too stiff and irritate their skin. Most dress shirts are made to look professional, yet they frequently lack comfort. This is a frequent issue for everyone who has worn a dress shirt, particularly for formal occasions or long workdays.
Fashion designer Danh Tran likewise experienced this discomfort daily and desired a change. Danh co-founded Butter Cloth, a clothing company that bills itself as having “the world’s most comfortable shirt,” with his partner, Gary Falkenburg. They created a shirt using a unique long-fiber cotton that is breathable, soft, and elastic.
Danh and Gary brought Butter Cloth to Shark Tank in Season 10, hoping to receive professional advice and get funding to grow their company. The goal of their pitch was to emphasize how Butter Cloth shirts blend the style of business wear with the ease of casual wear. In this episode, they make a $250,000 offer for 10% of their business. Did the entrepreneur get a deal on Shark Tank? Check out our Butter Cloth update to find out!
Butter Cloth Net Worth Shark Tank Update 2025
Danh Tran and Gary Falkenburg asked for a $250,000 investment in exchange for 10% equity in their company. This meant they valued their company at $2.5 million. They made a deal with Robert for $250,000 in exchange for 25% of their company. This new deal valued their company at $1 million. After the show aired, Butter Cloth saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Butter Cloth is about $1.61 million.
Butter Cloth has expanded significantly after its Shark Tank appearance and is still operating as of today. After the agreement they reached with Robert Herjavec, the business kept growing and broadening its product line. The product line of Butter Cloth has expanded to include women’s shirts, sweaters, coats, and even knickers besides men’s shirts.
By using their distinctive 6-way stretch and breathable fabric in every garment, they have continued to prioritize comfort and style. According to the most recent information, Butter Cloth continues to function via its website, where clients can peruse their enlarged product catalog and has generated over $5 million in revenue annually.
Yes, Butter Cloth was successful in landing a Shark Tank agreement with Robert Herjavec. At first, Danh and Gary requested $250,000 in return for 10% of the business. Robert, though, was intrigued enough to counter with a proposal of $250,000 for 25% stock. Following discussions, Danh and Gary, who gave him a 25% share in Butter Cloth in return for his funding and mentoring, accepted Robert’s offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $250,000 for 25% equity | $250,000 for 20% of equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Charles Barkley | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Butter Cloth Shark Tank pitch
Growing up in Vietnam, Danh Tran was exposed to the fashion industry from a young age. Danh’s parents owned a tailoring business, and at ten, he began making outfits because of his love for fashion and clothing design. Danh followed his enthusiasm and eventually enrolled in fashion school, against his parents’ wishes that he would pursue a more conventional career as a lawyer or doctor.
After that, he worked in the fashion sector, where he saw the demand for dress shirts that were as comfortable as casual clothing while still looking professional. Together, they co-founded Butter Cloth alongside marketing veteran Gary Falkenburg to realize their goal.
Danh and Gary presented Butter Cloth as a remedy for uncomfortable dress shirts when they first appeared on Shark Tank. They described the special fabric, as long-fiber cotton that was breathable, soft, stretchy, and sustainable. Danh emphasized the fabric’s 6-way stretch and organic texture, which they felt distinguished Butter Cloth from conventional dress shirts.
With a production cost of about $20 per garment, the shirts were sold solely online and retailed for about $100. The owners disclosed they were looking for an investment to increase their inventory and get advice to streamline their growth because of their high customer acquisition cost of $40. Keep reading our Butter Cloth update to see what happens next!
Every Shark had inquiries concerning Butter Cloth:
Mark Cuban asked where he was selling the product and the cost to make it. The founder replied he sells the product online, and it costs from $20 to $25 to make.
Charles asked about the sales and the price of the product. The founder replied it was retail for $98 to $118. They did $500,000 in 7 months in sales.
Kevin asked about the price to gain a customer. The founders replied that it was about $40.
Robert questions what they will do with the investment. The founders responded they would spend it on inventory and marketing.
Each Shark’s response to Butter Cloth’s pitch was:
Robert Herjavec Butter Cloth’s brand and liked the idea of a soft, polished shirt. He eventually got Danh and Gary to accept his offer of $250,000 for 25% of the company.
Kevin O’Leary chose to opt out because he thought the purchase expenses were excessive and could not find a method to balance them.
Mark Cuban took a back seat since he was also worried about acquisition expenses and thought they should concentrate more on advertising.
Lori Greiner clarified she was not interested in adding another fashion line because she already has one invested in.
Charles Barkley promptly chose not to take part, since he had no interest in investing in fashion.
Danh, who was overjoyed to have Robert as an investor, agreed to the terms of the short-lived negotiations.
Product Availability
From our Butter Cloth update research, products from Butter Cloth can be purchased from their official website Butter Cloth. The brand has expanded its line to include men’s sweaters, women’s shirts, outerwear, and underwear since the Shark Tank show. The same distinctive fabric, which combines comfort, breathability, and a 6-way stretch, is used in the design of their products.
Customers can choose from a variety of Butter Cloth apparel that strikes a compromise between luxury and daily wear, with shirts costing approximately $100.
Conclusion
Butter Cloth’s journey on Shark Tank was a turning point, allowing the founders to secure Robert Herjavec as an investor. Since then, they’ve worked hard to expand their product line and reach more customers, staying true to their mission of delivering a comfortable yet professional-looking shirt. With over $5 million in annual revenue as of today, the company seems well-positioned for future growth.
Looking ahead, Butter Cloth’s innovative approach to combining style with comfort suggests that more exciting updates may be on the horizon.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
