A product called Calm Strips was developed to aid in the management of stress and anxiety. On Shark Tank in Season 13, Michael Malkin and Luce Fuller debuted it. They sought to address the issue of worry and stress, which is becoming more widespread. When someone is feeling worried they can touch, rub, or scrape Calm Strips, textured stickers to help them feel less uncomfortable.
Michael and Luce went to Shark Tank with the intention of purchasing 10% of their business for $250,000. They discussed the benefits of their product and gave the Sharks an explanation of why they required their assistance. Many sharks approved of their concept. Will the entrepreneur get a deal on Shark Tank? Check out our Calm Strips update to find out!
Calm Strips Net Worth 2024
Michael Malkin and Luce Fuller asked for a $250k investment in exchange for 10% equity in their company. This meant they valued their company at $2.5 million. They made a deal with Robert Herjavec for $250k in exchange for a royalty of $2.50 per unit sold until Robert gets his investment back, then $1.50 per unit until he earns $750,000. This new deal valued their company at $0. After the show aired, Calm Strips saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Calm Strips in 2024 is about $3.33 million.
Calm Strips Shark Tank Update
In terms of a Calm Strips update, following their Shark Tank appearance, Calm Strips saw an increase in sales and popularity. The business is doing incredibly well and is still in operation today. By 2024 Calm Strips will have generated over $1 million in revenue annually. They’ve added more products to their lineup and developed new kinds of Calm Strips.
Additionally, they currently have over 200 outlets nationwide where they offer their goods. Calm Strips has acquired a large number of new social media fans and clients. Their products have been utilized by over 200,000 people and they have over 56,000 Instagram followers. This demonstrates how much the company has expanded since appearing on Shark Tank and how many more individuals it is assisting in managing their stress and anxiety.
It is true that Calm Strips closed a deal on Shark Tank. Initially, Michael and Luce demanded $250,000 in return for 10% of their business. However, Robert Herjavec made them an offer that was distinct. He offered to give them $250,000.
but in exchange for a stake in the business. he would receive $2.50 for each strip they sold until his $250,000 was returned. He would then collect $1.50 for every strip until he made $750,000. This deal allowed Calm Strips to expand without having to give up any ownership.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Robert Herjavec | #1 $250,000 in return for 35% #2 Robert’s revised offer: $250k for a royalty of $2.50 per unit until $250k is paid, then drops to $1.50 until $750k is paid | $250,000 in return for 20% | Yes to #2 offer |
Lori Greiner | $250k for an 8% stake + a royalty of $2.50 per unit until $250k is paid, then drops to $1 in perpetuity | N/A | N/A |
Kevin O’Leary | $250k for a royalty of $2.50 per unit until $250k is paid, then drops to $1 in perpetuity | N/A | N/A |
Daymond John | out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Calm Strips Shark Tank Pitch
Calm Strips was created by Michael Malkin and Luce Fuller in response to a market need for a solution that could aid individuals in reducing their anxiety. Their personal experiences with stress served as the basis for the creation of Calm Strips. Their goal was to make something portable and easy for people to carry around.
Although the concept of using textured surfaces as a calming aid is not new. Michael and Luce made it more useful by creating a reusable product that is simple to apply to many surfaces. Ensuring that the strips were both reusable and able to adhere to surfaces was one of their early concerns. Another difficulty was figuring out how to expand their company while the Products were affordable.
In our Calm Strips update research, Michael and Luce were quite clear about the benefits of their product when they first showed it to Shark Tank. They clarified that the textured surfaces might aid in stress relief and concentration. They also claimed that in just one year they had already generated $2.5 million in sales.
Their plan was to offer Calm Strips both online and in physical places. They wanted $250,000 in exchange for ten percent of their business. They clarified that they required the funds in order to expand the customer base and build their company. Their sales figures impressed the Sharks. but they still had some unanswered questions.
At first, a few Sharks weren’t sure how Calm Strips worked. They were curious to learn more about the potential benefits of the strips for reducing stress and anxiety. Michael and Luce clarified that the strip’s texture would help people feel less uncomfortable when they rubbed or scratched.
They also discussed how the strips were simple to stick on various surfaces and could be reused. Although they were intrigued by the concept, the Sharks wanted to see if the business could continue to expand.
In regard to a Calm Strip update, Some of the Sharks were sold on the idea of Calm Strips after hearing the pitch. but not all of them. The first Shark out was Daymond John. He claimed he didn’t know enough about the goods to extend the offer. Additionally, Mark Cuban declined to invest because he believed it would be difficult to expand the company.
Kevin O’Leary offered to buy each unit for $2.50 until he received $250,000 back, after which he would buy each unit for $1. However, Michael and Luce opposed the thought of having to keep paying Kevin. A better offer came from Robert Herjavec, who said he would receive $2.50 for each unit until he was reimbursed $250,000 and then $1.50 for each unit until he was paid $750,000. Luce and Michael preferred Robert’s offer more and accepted the deal
What Went Wrong with Calm Strips on Shark Tank?
Not every Shark was thrilled with Calm Strips. Daymond John failed to comprehend the product and did not understand its potential for success. Mark Cuban believed that because the company was delivering a simple product it would be tough to sell to a larger audience.
It would have difficulties expanding. They decided against investing for these reasons. But Michael and Luce did a fantastic job of outlining their offering and demonstrating its prior successes. Robert Herjavec was convinced to invest in the business by this.
Product Availability
Because they are made to be reusable and able to adhere to a variety of surfaces, Calm Strips are distinctive. They are compact enough to carry around or adhere to objects like phones and notebooks and they are available in a variety of textures. The uneven surface of the strips can be rubbed or scratched to help people relax.
Calm Strips has added more products to its lineup since appearing on Shark Tank. Calm Breathing strips which support guided and relaxing breathing exercises, are now available. Calm Strips are offered for sale in more than 200 places nationwide as well as on the company’s website. Calm Strips are reasonably priced and can be bought on Amazon as well.
Conclusion
Calm Strips’ time on Shark Tank was successful. Michael and Luce developed a straightforward yet powerful tool to assist individuals in controlling their tension and anxiety. They struck an agreement with Robert Herjavec following their Shark Tank appearance. which aided in the expansion of their company.
Since then, the business has increased revenues to over $1 million annually and expanded its range of products. With the availability of Calm Strips in stores and online. More individuals may now easily manage their stress. It will be interesting to watch what new items the company develops and how they continue to assist people as it grows.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.