Many people adore cereal for the morning, but they frequently become bored with the same old routine of eating cereal with milk on top and calling it a meal. We occasionally yearn for more from our meals, particularly something interesting and novel.
Jessica and Chris Burns were aware of this shared issue. They intended to make cereal more than just a breakfast food because they observed how many people loved it. For this reason, they opened The Cereal Killerz Kitchen, a restaurant that transforms cereals from all over the world into inventive, fun desserts and delights that you may consume any time of the day.
Jessica and Chris entered Shark Tank with the goal of taking their innovative cereal bar to the next level. They asked for $125,000 in exchange for 10% of their business. Did the entrepreneur get a deal on Shark Tank? Check out our The Cereal Killerz Kitchen update to find out!
cereal killerz Net Worth Shark Tank Update 2025
Jessica and Chris Burns asked for a $125k investment in exchange for 10% equity in The Cereal Killerz Kitchen. This meant they valued their company at $1.25 million. However, since they did not secure a deal on Shark Tank, the valuation remained the same. After the show aired, The Cereal Killerz Kitchen saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Cereal Killerz Kitchen is about $1.38 million.
Despite not landing a deal on Shark Tank, The Cereal Killerz Kitchen’s journey didn’t end there. Despite the initial setback, they grew their business after being on the show.
The business is still operating and is performing even better than before! They have expanded to five locations in total since their program aired. Currently, they operate three sites in Nevada, one of which is on the well-known Las Vegas Strip. They set up shops in Utah and Arizona.
Over 100 different cereals from around the world are available at the distinctive eatery that the Burns family still owns and operates. They still have a tonne of entertaining sweet delicacies on their menu, such as waffles and ice cream topped with cereal, and they’ve even added a cereal-eating challenge.
Jessica and Chris exited Shark Tank without a deal, despite their enthusiasm and original idea. Unfortunately, none of the five sharks made an offer, therefore, the Burns were left with no support for money.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Cereal Killerz Shark Tank pitch
Jessica and Chris Burns founded the Cereal Killerz Kitchen for more reasons than just their passion for cereal. The couple was inspired to launch the company by their Down syndrome. They had rough struggles over the years, including homelessness and financial difficulties.
However, their desire to better their daughter’s life and their love for her drove them to consider unconventional solutions. They came up with the concept of transforming cereal into imaginative, entertaining sweets because they wanted to start a company that made people happy.
Jessica and Chris drew the sharks in with their vibrant, upbeat pitch as soon as they stepped into the Shark Tank. They described how their company gave consumers the opportunity to eat cereal in inventive and fun ways, such as ice cream, waffles, or even iced coffee. They requested 10% stock for $125,000. Their aim was to grow the customers and the number of outlets in order to increase business.
But when the sharks discovered that their sole location was losing $8,000 a month, the pitch took a turn for the worse. The pair tried to explain that this was because of the impact of the COVID-19 pandemic and convinced the sharks that they were already planning to build other stores, which they believed would be more profitable.
Every shark was worried about something.
Kevin and Robert inquired about how they were selling the product. The founders revealed that right now they are open at one physical location and planning to open another.
Lori Greiner enquired about the company’s potential for growth and its capacity to scale. She added that she could not invest because of a conflict of interest.
Kevin O’Leary was interested in the company’s financial situation. The founders revealed they are losing $8,000 each month.
The sharks chose, one by one, not to invest in The Cereal Killerz Kitchen:
Lori Greiner was the first to withdraw, claiming a conflict of interest as she had already invested in a similar business.
Daymond John, Kevin O’Leary, Mark Cuban, and Robert Herjavec agreed that although they were fascinated with the concept and the couple’s narrative, the financials were incomprehensible. They believed the company was losing too much money, and that there was no obvious way to turn a profit.
Ultimately, the Burns left without a deal as none of the sharks made an offer.
What Went Wrong With The Cereal Killerz Kitchen On Shark Tank?
The Cereal Killerz Kitchen’s sound financial standing was the primary barrier for potential investors. It was a risky investment because the company was losing $8,000 a month at the time of their proposal. The sharks didn’t think the company could grow fast enough to make a profit at its single site. Concerns were also raised over the long-term sustainability of a cereal-only firm, given that cereal is thought of as a breakfast food.
Product Availability
They provide over 100 varieties of cereal from around the globe, which you can eat in a variety of inventive ways. They also have a great challenge. If you can eat a large bowl of over 130 cereals in under 60 minutes, your dinner is free, and you win other cool prizes.
One of their five locations in Utah, Arizona, and Nevada is open for business. Plus, cereal lovers can enjoy a range of stuff on their website The Cereal Killerz.
Conclusion
Despite not landing a deal on Shark Tank, Jessica and Chris Burns of The Cereal Killerz Kitchen didn’t let that stop them from expanding their company. With five locations nationwide, their distinctive cereal-based eatery is still making cereal lovers happy.
They have established a distinctive brand with over 100 cereals from around the globe and a menu full of entertaining sweet treats. Who knows what delicious new goodies they’ll create next as they expand? Watch out for this enjoyable, family-run company!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
