Water bottles have become an essential part of our daily lives. Whether heading to the gym, school, work or just running errands, people carry their bottles everywhere. But despite being so popular, these bottles often lack personality. They are mostly plain, dull, and identical to everyone else’s. There are plenty of stylish water bottles on the market, but few options allow users to truly personalize them. They are plain and don’t show who we are. That’s where CharCharms comes in.
Charlotte Trecartin from Chicago saw this problem. She thought, “Why can’t water bottles have accessories?” So, she created CharCharms. This company makes fun and colorful add-ons for any water bottle. They have stick-on hooks, charms, bottle boots to protect the bottom, straw toppers to keep out dirt, and small pouches for essentials.
You can mix and match these to dress up your bottle for any occasion. Charlotte believes her water bottle is like a best friend. She wants everyone to feel the same.
Charlotte Trecartin entered the shark tank seeking $300,000 in investment in exchange for 10% equity in her company. Did the entrepreneur get a deal on Shark Tank? Check out our CharCharms update to find out!
CharCharms Net Worth Shark Tank Update 2025
Charlotte Trecartin asked for a $300,000 investment in exchange for 10% equity in her company. This meant she valued CharCharms at $3 million. She declined offers from the Sharks and left the show without a deal. After the show aired, CharCharms saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of CharCharms in 2025 is about $3.3 million.
As for CharCharms update, after appearing on Shark Tank, the company saw a big boost in attention. Many viewers loved the idea of personalizing their water bottles. This led to increased sales and more followers on social media. Retailers also showed interest in stocking CharCharms products. The exposure from the show helped the company grow faster than before.
As of today, CharCharms is still in business. They continue to release new accessories and expand their product line. The company has also partnered with more stores to make their products widely available.
On Shark Tank, Charlotte asked for $300,000 in exchange for 10% of her company. The Sharks were impressed by her sales numbers and the uniqueness of her products. After some discussion, two Sharks made offers. Kevin O’Leary offered $300,000 for 25% equity. Daymond John offered $300,000 for 20% equity. Charlotte didn’t accept any offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Kendra Scott | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | 1# $300,000 for 25% equity 2# $300,000 for 20% equity | $300,000 for 12.5% equity | No |
| Daymond John | 1# $300,000 for 20% equity 2# $300,000 for 17.5% equity | 1# $300,000 for 12.5% equity 2# $300,000 for 15% equity | No |
| Mark Cuban | Out | N/A | N/A |
CharCharms shark tank pitch
Charlotte Trecartin was a student at the University of Illinois during the COVID-19 pandemic. Everyone was sent home, and she had more free time. One day, she looked at her water bottle and thought about adding accessories to it.
This idea led her to create prototypes of charms and other add-ons. She noticed that while people loved their water bottles, there weren’t many ways to personalize them. Charlotte wanted to change that. She faced challenges like figuring out how to produce her products and how to market them. But she was determined to make her idea a reality.
Charlotte entered the Shark Tank with confidence. She introduced herself and her company, CharCharms. She explained how people take their water bottles everywhere but don’t have ways to personalize them. Charlotte showcased her products: stick-on hooks, charms, bottle boots, straw toppers, and small pouches.
She emphasized that these accessories work on any water bottle, regardless of its shape, size, or color. Charlotte also highlighted that her products are dishwasher-safe and allow users to mix and match to suit any occasion. She asked the Sharks for $300,000 in exchange for 10% equity in her company. Keep reading our CharCharms update to see what happens next!
The Sharks had several questions for Charlotte:
Kevin O’Leary says there’s a lot of stuff like this on the market. How is CharCharms different? Charlotte responded that we had created the first-ever stick-on water bottle charms that worked on any bottle. You might see keychains, but nothing like our stick-on charms.
Lori Greiner asked me to tell you about the market and why you did this. Charlotte disclosed during COVID, as a sophomore at the University of Illinois, she thought about accessorizing water bottles. She started creating prototypes and went all in on social media, hiring a TikTok coach and posting three times a day. The business grew to 80,000 followers with millions of likes and views. Retailers then started reaching out to them.
Kevin O’Leary inquired about the sales. Charlotte replied, In 2022, we made $80,000. In 2023, $250,000. This year to date, we have $6 million in purchase orders.
Mark Cuban asked who handles manufacturing and distribution. Charlotte responded I’ve established relationships with factories over the past two and a half years. I recently hired my first employee and have a team of temporary warehouse workers to fulfill large orders.
Mark Cuban asked how much your products cost. Charlotte replied at Target, everything is priced at $11.99.
Kendra Scott asked how much profit you make on each item. Charlotte responded that we sell wholesale for $5 to $5.40, and it costs us between $1 and $2 to make each product.
Each Shark responded to Charlotte’s pitch:
Kevin O’Leary: He was impressed by the sales numbers and saw potential in the product. He offered $300,000 for 25% equity.
Daymond John: He admired Charlotte’s determination and the uniqueness of the product. He offered $300,000 for 20% equity and then went down to 17.5% equity.
Kendra Scott and Lori Griener appreciated Charlotte’s energy but felt the product wasn’t a fit for her. She decided not to invest.
Mark Cuban: He acknowledged Charlotte’s success but felt he wasn’t the perfect partner for her. He chose not to invest.
Charlotte didn’t accept any offer because she was not ready to give that much equity. She left the show without the deal.
What Went Wrong With CharCharms On Shark Tank?
While Charlotte secured a deal with Lori Greiner, not all Sharks were convinced. Some concerns included. Kevin O’Leary initially questioned how CharCharmsstood out in a market with many similar products. There was a concern that the popularity of accessorizing water bottles might be a passing trend. Managing rapid growth, manufacturing, and distribution with a small team posed significant challenges. These factors made some Sharks hesitant to invest.
Product Availability
From our CharCharms update research, the company’s products are available on their official website and in various retail stores. Their product line includes:
Stick-On Hooks and Charms: Unique designs that adhere to any water bottle.
Bottle Boots: Protective covers for the bottom of bottles to prevent dents and scratches.
Straw Toppers: Accessories to keep straws clean from dust and dirt.
Zip Pouches: Small pouches that attach to bottles, allowing users to carry essentials like keys or money.
Prices vary depending on the product, but they are generally affordable, making it easy for customers to personalize their water bottles without spending a lot.
Conclusion
CharCharms started with a simple idea: making water bottles more personal and fun. Charlotte Trecartin turned this idea into a successful business, catching the attention of both consumers and retailers. Her appearance on Shark Tank didn’t lead to any partnerships but helped her boost the company’s growth. As of today, CharCharms continues to thrive, offering new and innovative products to help people express themselves through their everyday hydration companions. We look forward to seeing how the company evolves and what new accessories they will introduce in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
