Rebecca Rescate appeared on Shark Tank with her company CitiKitty. She pitched her product, which helps train cats to use the toilet instead of a litter box. The product is a special seat that helps cats transition to using the toilet. This can save cat owners time and money while being more eco-friendly. The system is simple. It includes a tray that holds a little litter at first. Over time, the tray’s hole gets bigger until the cat uses the toilet.
This can reduce the need for a litter box. The product was already selling well when Rebecca entered the tank. She asked for $100,000 in exchange for 15% of her company. Will the entrepreneur get a deal on Shark Tank? Check out the CitiKitty update to find out!
CitiKitty Net Worth Shark Tank Update 2025
Rebecca Rescate went on Shark Tank asking for $100,000 for 15% of her company. This meant she thought her business was worth $666,667. She made a deal with Kevin Harrington for $100,000 for 20%, which lowered the value to $500,000. The episode was aired on March 25, 2011. The company became one of the biggest success stories from Shark Tank, surpassing $16 million in lifetime sales. Because of its strong traction, using the viral/heavy traction method, the current net worth of CitiKitty is estimated to be around $5–6 million in 2025.
After Rebecca’s appearance on Shark Tank, CitiKitty’s sales grew even more. She made a deal with Kevin Harrington for $100,000 and 20% of the company. Since then, the company has done well. It has earned over $16 million in lifetime sales.
The product is still popular with cat owners today. CitiKitty is still in business and continues to sell its product. It is sold on Amazon and on its website. The product has over 8000 reviews, most of them positive. People appreciate how it helps train cats to use the toilet.
Yes, CitiKitty got a deal on Shark Tank. Rebecca made a deal with Kevin Harrington. He agreed to invest $100,000 for 20% of the company. The original offer was for 15% equity. However, Rebecca countered and asked for 20%. Kevin accepted her counteroffer. This deal helped CitiKitty grow its business.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | $100,000 for 15% equity | N/A | N/A |
| Kevin Harrington | $100,000 for 40% equity | $100,000 for 20% equity | Yes |
CitiKitty Shark Tank pitch
Rebecca Rescate established CitiKitty. She developed the product to address an issue she encountered as a cat owner. Rebecca owned a cat called Samantha. She wished to cease using the litter box. Therefore she investigated methods to train her cat to use the toilet. Eventually, her cat figured out how to use the toilet. This provided Rebecca with an idea. Her goal was to assist fellow cat owners in achieving the same.
Rebecca lacked expertise in pet products. However, she was resolute in her quest to figure out how to make it succeed. Initially, it was quite challenging. She encountered numerous obstacles while designing the product. She needed to determine how to create a seat that would accommodate most toilets. She also needed to create a system that would be simple for cats to operate.
Rebecca launched the business using her funds. She put in $20,000 to begin. The company expanded gradually in the beginning. Rebecca reinvested a significant amount of money into the company. She put in significant effort to showcase the product to a larger audience. It was rewarding when CitiKitty began to sell successfully.
Upon entering the Shark Tank Rebecca felt assured. She presented her product and described its functionality. She demonstrated to the Sharks how the CitiKitty seat assisted cats in using the toilet. The item featured a unique tray that assisted cats in slowly adapting. Initially, the tray contained a small amount of litter. However, as time passed the opening in the tray enlarged until the cat was completely utilizing the toilet.
Rebecca stated that the CitiKitty system reduced costs by removing the necessity for a litter box. She additionally stated it was more beneficial for the environment. The item was straightforward and user-friendly. It was created to accommodate both round and elongated toilets. By the time she appeared on the show, she had sold $350,000 worth of CitiKitties. She marketed these via her website.
She requested $100,000 from the Sharks in return for 15% ownership of her business. She clarified that producing each unit cost $4.76 and the selling price of the product was $29.99. The Sharks appeared curious but continued to have inquiries.
Kevin O’Leary inquired of Rebecca whether older cats are capable of learning to use the toilet. Rebecca stated that her cat Samantha was 11 years old at the time she began toilet training her. She mentioned that older cats are capable of learning as well. Kevin Harrington inquired about the expenses involved in producing and marketing the CitiKitty. Rebecca mentioned that the production cost for each unit was $4.76 while it was sold at $29.99.
By the time she was featured on Shark Tank, she had generated $1.4 million in sales. Robert Herjavec inquired about the amount Rebecca had invested in the company. She informed him that she began with $20,000. Nevertheless, she needed to continue reinvesting money into the business. The Sharks expressed worries. Kevin O’Leary mentioned that he wasn’t fond of cats so he stepped away.
Robert Herjavec showed no interest either. Daymond John also believed that the product was not meant for him. However, Barbara Corcoran was fond of the concept. She thought the product would perform effectively if it were advertised on TV. She proposed $100,000 for 15% of the company but with a stipulation. She mentioned that the agreement would rely on her securing a TV partner for the product.
Rebecca felt uncertain about Barbara’s proposal. She inquired whether the other Sharks had proposals. Kevin Harrington subsequently presented his proposal. He aimed to put in $100,000 for a 40% stake in the business. Rebecca was not fond of the thought of relinquishing that much equity. She responded with 20%. Kevin Harrington considered it and then accepted the 20%.
The Sharks had differing opinions on CitiKitty. Kevin O’Leary and Robert Herjavec showed no interest in the product. Kevin O’Leary expressed that he was not fond of cats and Robert believed it wasn’t a suitable match for him. Daymond John also left because he didn’t recognize the potential. Barbara Corcoran appreciated the product but included a stipulation. She mentioned she would only invest if she could secure a TV partner for it.
This caused concern for Rebecca because she didn’t wish to rely on that situation. Kevin Harrington on the other hand had faith in the product. He was the sole Shark to present a deal. He proposed $100,000 for a 40% stake. Rebecca was reluctant to relinquish such a large share of her company’s ownership. She responded with 20%. Kevin Harrington accepted her proposal of 20%. The agreement was finalized and Rebecca left with an excellent bargain.
What Went Wrong With CitiKitty On Shark Tank?
CitiKitty encountered several obstacles on Shark Tank. The initial issue was that a number of the Sharks showed little interest. Kevin O’Leary was not fond of cats which is why he overlooked the potential. Robert Herjavec likewise believed the product wasn’t suitable for him. Daymond John didn’t believe it would be successful enough for him to put his money into. Barbara Corcoran expressed interest but her proposal included a condition.
She desired a television partner to endorse the product. Rebecca was uncertain about the risk of depending on that. Ultimately Kevin Harrington reached an agreement with Rebecca. He proposed $100,000 for a 20% stake. This was the agreement that Rebecca agreed to.
Product Availability
CitiKitty is available on many platforms. You can buy it on Amazon and on the official CitiKitty website. The product is sold for $29.99. It is also available in some retail stores. CitiKitty has earned great reviews from cat owners. Many people find it helpful in toilet training their cats.
Conclusion
Rebecca’s journey with CitiKitty was a success. She got a deal on Shark Tank with Kevin Harrington. Since then the company has sold over $16 million in products. CitiKitty is still popular today and can be found online and in stores. The product continues to help cat owners toilet-train their pets. It has a positive reputation and is still in business.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
