Cougar Limited Net Worth Shark Tank Update 2025

Ryan Custer had a dream. He wanted to make a special drink for women. He called it Cougar Limited Energy Drink. He believed this drink would help women feel strong. He wanted women to have more energy. He said the drink would help with hair and nails. He wanted it to support women’s health. He thought this was something new. He worked hard on this idea. Ryan needed help to grow his business.

He decided to go on Shark Tank. He wanted the sharks to invest in his company. He hoped they would like his idea. He asked for one hundred fifty thousand dollars. He was ready to give thirty percent of his company. He believed the drink had great benefits. He wanted the sharks to believe in it, too. He wanted their money and help. He was sure they could take his drink to the next level. Ryan walked into the tank with confidence.

He had his girlfriend with him. He wanted to show that the drink was for women. He explained the benefits of his drink. He talked about the healthy ingredients. He wanted the sharks to see the potential. He wanted them to know why women would love it. But things did not go the way he planned. Will the entrepreneur get a deal on Shark Tank? Check out Cougar Limited’s update to find out!

Cougar Limited Net Worth Shark Tank Update 2025

Ryan Custer went on Shark Tank asking for $150,000 for 30% of his company. This meant he thought his business was worth $500,000. He did not make a deal with any Shark. The episode was aired on May 18, 2012. The company briefly gained attention after the show but shut down in 2014. The current net worth of Cougar Limited Energy Drink is $0 in 2025.

Ryan Custer left the show without a deal. But he did not give up right away. He kept working on his drink. He tried to sell it in more stores. He wanted to grow his business. He believed in his idea. He wanted women to try his drink. He thought it could still be a success. He sold the drink in Dallas-Fort Worth. He also sold some online. He got the drink into some small stores.

He hoped it would become more popular. But things didn’t work out. Many people did not like the name. Some women did not want to buy something called a Cougar. Some people thought it was a joke. Others just did not like the taste. Ryan tried for a few more years. But sales were not good. He could not compete with other energy drinks. He needed a big investor. He needed stores to buy his drinks in large amounts.

That did not happen. He finally decided to shut down. He closed the business in 2014. He moved on to something new. Now, in 2024, his drink is no longer sold. The company is gone. Ryan is no longer in the energy drink business. He now works in real estate. He found a different path. He is no longer selling energy drinks for women.

Ryan wanted the sharks to invest in his drink. He thought they would see the value. He asked for one hundred fifty thousand dollars. He was willing to give up thirty percent of his business. He hoped the sharks would help him grow. The sharks listened to his pitch. They asked him questions. They wanted to know if the business was doing well.

They wanted to know if women wanted this drink. They wanted to know if the drink tasted good. The sharks were not impressed. They did not think the drink was special. They did not like the name. One shark tasted the drink. She did not like it. She said it had a chalky aftertaste. Another shark did not like that the drink was only for women. He thought it was limiting the market. One by one, the sharks went out.

They said no to Ryan. They did not believe in his business. Ryan left the tank without a deal. He was disappointed. But he said he would keep going.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Cougar Limited Shark Tank pitch

Ryan Custer had a reason for making this drink. He was dating an older woman. People called her a cougar. He thought about this name. He wondered if he could turn it into a brand. He wanted to make something just for women. He wanted to make them feel young and powerful. He researched energy drinks. He saw that most of them were for men. They had bold designs. They were marketed to athletes.

They had strong caffeine. He thought women needed something different. He wanted to make an energy drink that helped women in other ways. Ryan wanted his drink to be healthy. He added superfruits. He said they would help with hair and nails. He said they would help with hormones. He wanted to make a drink that helped women feel good. He believed this would make his drink special.

He spent three years working on his drink. He put his money into it. He moved back with his parents. He worked hard to make it perfect. He believed women would love it. He thought it was a great idea.

Ryan walked into the Shark Tank with confidence. He had a big dream. He believed in his drink. He wanted the sharks to see his vision. He explained his product. He said it was made just for women. He talked about superfruits. He said they had many health benefits. He said the drink gave energy. But it also helped with hair and nails. He believed this made it better than other energy drinks.

He showed the sharks his packaging. The can was pink. It had the word Cougar on it. He said he had trademarked the name. He wanted to turn it into a lifestyle brand. He wanted to sell more than just drinks. He wanted to sell clothes too. He asked for one hundred fifty thousand dollars. He said he would give thirty percent of his company. He was ready to make a deal. He thought the sharks would be interested.

The sharks had many questions. They wanted to know about sales. Ryan told them he had sold sixty thousand dollars worth of drinks. But this was over three years. The sharks were not impressed. They thought this was too low. One shark asked where the drinks were sold. Ryan said they were in some small stores. He said they were in a few 7-Eleven locations. He said some were being tested in Smoothie King.

He said one store bought them from Amazon. The sharks did not think this was enough. One shark tasted the drink. She did not like it. She said it was chalky. Ryan said that was because of the healthy ingredients. He said sometimes you had to trade taste for health benefits. The sharks did not agree. Another shark did not like the name. He said it would turn some women away. He thought the brand name was a bad idea.

Another shark thought the drink was too limiting. He said it only targeted one group. He thought that was a problem.

One by one the sharks said no. The first shark said he was not interested. He did not want to waste Ryan’s time. The second shark did not like the taste. She said she would not invest. The third shark thought the drink was too small. He thought it would not grow. He said no. Another shark did not like the branding. He thought women would not like it. He did not want to invest. The last shark thought the drink was more of a joke.

He thought the company was not worth it. He also said no. Ryan did not get a deal. He left Shark Tank without any money.

What Went Wrong With Cougar Limited  On Shark Tank?

The sharks did not believe in the product. They did not like the taste. They did not think women would buy it. They did not like the branding. They did not think Ryan had enough sales. They thought it was too small. They did not think the company could grow. The biggest problem was the name. Many people did not like it. Some women did not want to be called cougars. They thought it was a bad idea.

The drink did not taste good. That was another problem. Ryan tried to fix these problems. But it was too hard. He could not sell enough drinks. He had to close his business.

Product Availability

Cougar Limited is no longer available. The company closed in 2014. It is not sold in stores. It is not sold online. Ryan stopped making the drink. Before it closed, it was sold in a few small stores. It was also on Amazon. It had superfruits. It was pink. It was made for women. But now it is gone.

Conclusion

Ryan had a big idea. He wanted to help women. He worked hard on his drink. He believed in it. But the sharks did not. They did not think it would sell. Ryan tried to grow his business. He kept working on it. But in the en,d he had to close. The company is gone now. Ryan has moved on. He now works in real estate. The drink is no longer sold.