San Diego, California residents Paul and Pamela Mott arrived on Shark Tank with an innovative device that shields dogs from coyote attacks. They make pet body armor specifically made for pets called Coyote Vest. When the pair lost their own dog, Buffy, to a coyote attack, they designed this vest. Their goal was to prevent others from finding themselves in the same terrible circumstance.
Predators are deterred by the metal spikes and whiskers on the Coyote Vest. $250,000 was requested by Paul and Pamela in exchange for 10% of their company. They anticipated that by investing in their business, the sharks would aid in its expansion. The cumulative sales of the product have exceeded $570,000. Their website allows them to sell directly to consumers. Will the entrepreneur get a deal on Shark Tank? Check out the Coyote Vest update to find out!
Coyote Vest Net Worth Shark Tank Update 2025
Paul and Pamela Mott asked for a $250k investment in exchange for 10% equity in their company. This meant they valued their company at $2.5 million. Unfortunately, no deal was made with the sharks. After the show aired, Coyote Vest saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Coyote Vest is about $4.0 million.
Following their Shark Tank appearance, Paul and Pamela were unable to close a deal. But the couple persisted. They continued to sell their goods straight from their website. The company has kept expanding over the years. Around $1 million is made annually by Coyote Vest as of 2024. They continue to prioritize selling through their internet store.
They have a loyal following of customers who rely on the product’s protective properties. Their business is still running and expanding despite not landing a sale. The pair is dedicated to mitigating cruelty to dogs and is proud of their progress. They are still putting a lot of effort into making the product better and reaching more people.
No, Coyote Vest was not given a Shark Tank deal. The Mott family was requesting $250,000 in exchange for 10% of their company. Some of the sharks found the product intriguing, but none of them were prepared to make an investment. The first to go was Mark Cuban, who said he was not the company’s ideal investor.
Following suit, Kevin O’Leary claimed there was insufficient space for him to turn a profit. Robert Herjavec and Lori Greiner also left. Daymond John initially expressed interest but ultimately chose not to make an investment. The duo kept up their hard work to expand their firm even after leaving Shark Tank without a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
Coyote Vest Shark Tank pitch
The loss of their dog Buffy to a coyote inspired Paul and Pamela Mott to make Coyote Vest. They heard their dog yelp one day when they were strolling through a nearby dog park. A coyote was carrying Buffy away when they turned around. Buffy was led up a hill and into some dense shrubs by the coyote. Unfortunately, Buffy was killed in that assault.
The Mott family was devastated by this incident and became determined to find a means of shielding future pets from suffering the same fate. They were aware that they needed to come up with a way to prevent coyotes from attacking dogs. They devoted time to investigating materials that would be both robust and sufficiently light for pets to wear.
The pair put a lot of effort into creating a product that would be both comfortable and protective for dogs. This presented a difficulty since they needed to ensure that the vest was safe for pets, lightweight, and effective. It was difficult in the early phases of product development. To realise their idea they needed to locate the appropriate producers and supplies.
They also encountered some scepticism from others who failed to see the necessity of such a product. They overcame these obstacles though and produced a product they were confident in. These days pet owners can protect their dogs from predators by using Coyote Vests. The Mott family is proud of how far they have come and is grateful to have been able to help other dog owners.
In an attempt to secure an investment, Paul and Pamela Mott showcased their goods to the sharks. They talked about how they were motivated to build the Coyote Vest after losing their dog, Buffy, to a coyote assault. The purpose of the spikes and whiskers on the vest was to shield dogs from coyotes and other predators. Paul and Pamela requested $250,000 in return for a 10% stake in the company.
They demonstrated the product to the sharks and mentioned that the kit cost $120. Each unit only costs around $30 to produce. They added that they had already sold more than $570,000 worth of merchandise. Their website served as their primary sales channel.
Paul and Pamela informed the sharks that they were dedicated to expanding their company despite the difficulties they had encountered in scaling it. They sought the sharks’ assistance in expanding their brand and reaching a wider audience with their goods. The duo was passionate in their efforts to keep dogs safe. They had faith that their product would actually have an impact. The product appeared to be of interest to the sharks but as the pitch went on, certain reservations surfaced.
The Coyote Vest raised a number of questions for the sharks. Kevin O’Leary enquired about the margins on the product. Paul clarified that the Coyote Vest kit costs $30 to make and sells for $120. This indicated that each vest sold brought in $90 for them. The sales and the product’s marketing strategy piqued the interest of the sharks. Paul and Pamela clarified that they used their website to sell directly to consumers.
They had already sold $260,000 that year and $570,000 in their lifetime. The sharks were worried about the product’s niche market. Robert Herjavec enquired about the possibility of expanding the company.
Paul clarified that they hoped to collaborate with a bigger manufacturer but had a tiny factory to produce the vests. The sharks also enquired about the dangers of operating a company that specialised in defending pets against animal attacks. Pamela explained that the jacket was not only for coyotes but could also shield pets from hostile dogs and even predatory birds.
Scaling issues and the narrow target market were brought up despite the sharks’ interest. Kevin O’Leary once proposed incorporating an electric shock function into the vest. He made the joke that if Buffy had been wearing it when the attack occurred, it would have prevented her death. While the idea was playful, the sharks didn’t feel confident in the product’s future.
There was a mixed reaction from the sharks to the Coyote Vest proposal. The first to leave was Mark Cuban. He believed he was not the best shark for the company. Additionally, Kevin O’Leary left. The business didn’t seem to have enough potential for profit. Because it hadn’t yet generated enough revenue, he believed the business wasn’t suitable for investment. Additionally, Lori Greiner left.
Despite her liking the product, she didn’t think it would be a profitable venture. Similarly, Robert Herjavec chose not to make an investment. He believed there was little room for expansion of the business.
Daymond. The final shark to take a look at the product was John. He expressed curiosity, but he was wary of the dangers involved in growing the company. He seemed interested but had concerns about the risks of scaling the business. He wanted to make sure that the company could handle larger orders and grow without running into problems. In the end, Daymond decided not to make an offer.
He felt the business was at a pivotal point but didn’t think it was the right investment for him. With no deals on the table, Paul and Pamela left the tank without securing an investment.
What Went Wrong With Coyote Vest on Shark Tank?
On Shark Tank, Coyote Vest failed to land the deal for a number of reasons. The company’s lack of profitability was one of the primary problems. The sharks believed the company had not generated enough revenue to support the $2.5 million valuation. The risk of growing the company was another concern. The Motts’ capacity to manufacture the vests in greater quantities was constrained by the fact that they had established their own factory. The sharks were worried that the company wouldn’t be able to expand quickly enough to satisfy demand.
The niche market was an additional worry. The Coyote Vest was created with the express intent of shielding little pets from potential threats. While the product was unique and innovative, the sharks didn’t think there was enough demand for it to become a huge business. Some sharks also felt that the market for pet protection products was too small to support a successful company.
Finally, the sharks were unsure about the Motts’ ability to handle the business. They had created the factory themselves and were managing production but the sharks didn’t think they had the experience to scale the business. Some sharks also felt that the company was too much of a risk at the time.
Product Availability
You may buy Coyote Vest on the company’s official website. The device is available in multiple sizes to accommodate various dog breeds. The vest has spikes to assist defend the dog from attacks and is composed of sturdy materials. Dogs can wear it without experiencing any discomfort because of the product’s lightweight and cosy design.
The cost of making the Coyote Vest is $30 and each unit costs $120. Another product from the firm is the SpikeVest which is comparable to the Coyote Vest but has different straps. The company’s website is the direct sales channel for both products.
Coyote Vest is looking at various selling options in addition to its website in order to expand the product’s availability. However, the company has mainly focused on online sales so far. This allows them to reach customers directly and control their own marketing. Despite not getting a deal on Shark Tank the company has managed to generate over $1 million in revenue each year
Conclusion
It was a difficult trip for Coyote Vest on Shark Tank. Paul and Pamela had a fantastic idea and a compelling proposal but they couldn’t get an investor. However, the company has kept expanding and is still operating today. Their website offers the product for sale and the business has generated over $1 million in income each year.
Coyote Vest has demonstrated that it has the potential to be successful even though the sharks did not invest. It will be fascinating to watch what Paul and Pamela do in the future as they keep using their ground-breaking innovation to safeguard dogs.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
