It’s difficult to distinguish a part of the fashion industry these days, particularly in the competitive sportswear sector. Fans, fitness enthusiasts, and athletes frequently search for distinctive clothing labels that reflect their love of particular sports, like mixed martial arts (MMA). Finding clothing that attracts a specialized market can be challenging, though, particularly when the majority of the selection is made up of large, well-known brands.
The developer of Crooked Jaw, Craig French, experienced a similar issue. He used his own experience of having a broken jaw from a lacrosse injury as inspiration for a new sportswear brand targeted at MMA competitors and enthusiasts. French thought he could reach a neglected demographic by concentrating on the rising popularity of mixed martial arts and developing distinctive designs.
Craig French presented his idea on shark tank and asked for $200,000 for 20% equity in Crooked Jaw. Did the entrepreneur get a deal on Shark Tank? Check out our Crooked Jaw update to find out!
crooked jaw net worth 2024
Craig French asked for a $200k investment in exchange for 20% equity in his company, Crooked Jaw. This meant he valued his company at $1 million. However, he did not secure a deal on Shark Tank as none of the Sharks were willing to invest due to low sales and growth potential.
After the show aired, Crooked Jaw saw a big increase in website traffic, sales, and social media exposure. Unfortunately, despite the initial boost, the company struggled to sustain itself and ultimately closed in 2015. With no revenue growth since then, the current net worth of Crooked Jaw in 2024 is $0.
Crooked Jaw Shark Tank Update
As for a Crooked Jaw Update, Craig French was hoping for more success with Crooked Jaw after the show’s Shark Tank appearance. Even though he had great expectations for Crooked Jaw, the show’s publicity wasn’t enough to sustain Crooked Jaw. Craig was forced to close Crooked Jaw in 2015. Even after Shark Tank’s widespread publicity, the brand was unable to sustain itself due to a lack of sufficient visibility and sales.
As of today, Craig had gone on to other projects, and Crooked Jaw was no longer in operation. Craig gave his clothes firm a lot of love and attention, but it was unable to gain success in the market.
Yes, Crooked Jaw was unable to get a deal on Shark Tank. Despite Craig’s request for $200,000 in return for 20% ownership of his clothing line, Crooked Jaw, none of the Sharks were willing to put money down. The Sharks declined the offer due to the absence of strong sales figures and room for future growth.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
Crooked Jaw Shark Tank Pitch
The brand Crooked Jaw was founded by Craig French, who had a deep love for MMA culture and clothing. His goal was to create clothing that would appeal to enthusiasts of skateboarding, surfing, and mixed martial arts while also adding a distinctive touch to these subcultures. His goal was to establish Crooked Jaw as a lifestyle brand that appealed to individuals by way of its tough and athletic aesthetics.
But Craig, like many business owners, had numerous difficulties in the beginning. He had trouble generating enough revenue to grow the company and turn a profit. Even with his greatest efforts, it was challenging to increase the brand’s visibility and receive the proper exposure in a competitive marketplace.
Craig French introduced Crooked Jaw as a clothing line that focused on niche industries such as mixed martial arts, skateboarding, and surfing during the pitch. He emphasized that Crooked Jaw had sold over 1,500 units and that local surf and skate shops had carried its products. Nevertheless, national stores had not yet carried the brand.
Craig clarified that in order to promote his brand and extend his apparel line, he required $200,000 for 20% equity. He thought Crooked Jaw had the potential to be a major force in the apparel market given the right funding and guidance. Keep reading our Crooked Jaw update to see what happens next!
The Sharks had a few inquiries regarding Crooked Jaw’s potential and financial situation after hearing Craig’s pitch:
Daymond John asked if he had made any sales till now. Craig revealed he sold around 1500 units.
When Craig disclosed that the business had earned less than $5,000 in gross revenue, Robert Herjavec expressed concern about the sales figures. Robert believed that these figures were insufficient for a company seeking such a significant investment.
Daymond John was interested yet concerned due to his background in the fashion sector. He doubted the brand’s capacity to expand and draw in more customers. In the end, Daymond concluded that the danger was not worth taking.
After enquiring about the finances and how Crooked Jaw will grow. Kevin O’Leary decided without delay that Crooked Jaw was not a secure investment.
The Sharks had all of the same answers. The limited revenue and development potential of the business caused severe concerns for each Shark. The first to go was Robert Herjavec, who said he thought the company was “crashing and burning” as a result of its financial difficulties. Even though Daymond John had experience in the clothing sector, he chose not to invest because he thought the risk was too great.
The Sharks ultimately withdrew, leaving Craig without a deal. The primary cause was that considering their small sales volume and the strong competition in the clothing market, they could not see a straightforward way to recover their investment.
What Went Wrong With Crooked Jaw On Shark Tank?
Crooked Jaw was unable to secure an agreement due to a number of circumstances. Initially, the revenue from sales was insufficient, amounting to less than $5,000. Because of this, the Sharks had difficulty seeing a significant return on their investment. Craig also lacked contracts or major retail partners, thus there was no clear strategy in place for his rapid growth.
The Sharks were worried about the competition in the clothing sector as well. It can be challenging for a brand to stand out in a highly competitive marketplace, and Crooked Jaw lacked a distinctive selling point that would have convinced the Sharks to invest.
Product Availability
Crooked Jaw was originally a clothing brand designed for MMA enthusiasts and action sports fans. The clothing line included t-shirts and other casual items in its collection. The products never made it to larger national merchants; during their peak, they were only sold by neighborhood surf and skate shops.
From our Crooked Jaw update research, Crooked Jaw is no longer accessible as of right now. The business closed its doors in 2015, and its goods are no longer available for purchase in stores or online.
Conclusion
The story of Crooked Jaw on Shark Tank serves as a helpful reminder of the difficulties involved in being successful in the competitive world of fashion. Despite Craig French’s sincere ambition for his company, Crooked Jaw struggled to expand due to low sales and a lack of funding. These worries prevented the Sharks from taking the chance, and sadly, the brand never achieved the heights Craig had dreamed of.
Even though Crooked Jaw is no longer in operation, Craig learned a lot from the experience, and it now serves as a model for other business owners on the value of preparation, sales, and reasonable growth projections when making investor pitches.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
