What if you are hygiene-conscious as well as a nature lover and don’t want to pollute Mother Nature by means of filthy chemical substances at all? Well, these two things cannot be done at the same time. So, to solve this problem, here comes Eco Nuts. Eco Nuts is a line of eco-friendly cleaning products, packaged with little to no plastic at all. Its products are certified organic, made of an organic berry acquired from the Himalayas that naturally produces a soap. It’s called the soap berry or soap nut.
You can use these berries for laundry by placing four to five of them into the cotton bag, and when they come in contact with water, they release natural soap, which can do your laundry. Eco Nuts comes with natural laundry berries which replace tens of bottles of detergent. Most interestingly, these berries can be reused up to ten times for each individual wash.
Mona Weiss and Scott Shields are the founders of Eco Nuts. They came to Shark Tank Season 4 seeking an investment of $175k for a 15% stake in their company, Eco Nuts.
Eco Nuts Net Worth
Mona Weiss and Scott Shields came to Shark Tank asking for $175,000 for 15% of Eco Nuts. That valued their company at about $1.17 million. Robert Herjavec did offer them the $175,000, but he wanted 50% of the company for it. Mona and Scott did not take that deal, so Eco Nuts left the Tank without a Shark investment. The business kept going after Shark Tank. Eco Nuts added more cleaning products over the years, and by 2021, it was reportedly making around $1 million in annual revenue. Then the original business stopped taking orders in 2022. But that was not quite the end of Eco Nuts. The Eco Nuts name is active again today, and products are being sold through its website. The trademark is now registered to Green Virgin Products LLC, so this is not simply the same Mona and Scott business continuing exactly as it was before. One current business estimate puts Eco Nuts at around $3 million in annual revenue and gives the brand an estimated value of about $12 million. Eco Nuts has not publicly confirmed that valuation, so $12 million is an estimated net worth for the current Eco Nuts business in 2026, not a confirmed company value.
Did Eco Nuts Get a Deal on Shark Tank?
No! Unfortunately, Eco Nuts couldn’t secure any great deal on Shark Tank. They got the slightest chance of getting a deal from Robert Herjavec. He offered them $175k for 50% equity in their company. But the owner made a mess there by commenting to him that for that offer he should work for more than 16 hours to grow their business. That was an insulting comment, upon which he took back his offer, and they had nothing left. They got five rejections one after another. They came to ask for $175k for 15% equity in their company. But due to their poor performance and weak mathematics, they couldn’t secure any deal.
Eco Nuts Shark Tank Deal Table
| Shark(s) name | Offer & Demand | Accepted? |
|---|---|---|
| Robert Herjavec | $175k for 50% equity | N/A |
| Daymond John | Out | N/A |
| Kevin O’Leary | Out | N/A |
| Barbara Corcoran | Out | N/A |
| Mark Cuban | Out | N/A |
📌 Watch the Shark Tank Pitch
Founders’ Backstory
Mona Weiss and Scott Shields are the founders of Eco Nuts. They are an engaged couple. They began their home laundry soap with an investment of just $1000. From that investment, they nearly made $100k within the next three years. They were doing all the business, marketing, sales, and delivery by themselves. They didn’t even acquire any investor from outside sources. They were also managing their social media marketing by themselves. So, upon seeing that, they decided to grow their business further. So, in order to do that, they came to Shark Tank seeking an investment of $175k for a 15% stake in their company, Eco Nuts.
Eco Nuts Shark Tank Pitch
The Eco Nuts Shark Tank pitch began as Mona Weiss and Scott Shields entered Shark Tank. They came up with a normal gesture. Their body language was not very strong. They first introduced themselves and then introduced their company. Then they asked for $175k for 15% equity in their company. They started explaining their product by making a blundering mistake by overestimating their net worth and did a wrong market evaluation of their company.
These points became their setback in front of the Sharks because they felt offended by the wrong marketing stats. But still, they got an offer from Robert for $175k for 50% equity in their company. But due to their negative comments, Robert was offended, and upon hearing those discouraging comments by the founder, he pulled back his offer and said that he was out.
Shark Questions, Negotiations, Discussion & Reactions
Robert Herjavec asked them how they were claiming to be capturing 90% of the natural soap market. They explained that last year they did $100k in sales. This year, they are already on track to do over $250k. Upon hearing that, Robert understood their point and wrote down something to take notes on their stats. He was a bit impressed by their presentation and stats.
Kevin O’Leary asked them how big the natural soap market is in the USA. They replied that in the US, it’s nearly around $1 million. Then Kevin asked, do you have $900k in sales? They said no. Upon hearing that, all of the Sharks laughed at once and made fun of their product.
Barbara Corcoran asked how these nuts make soap. They explained that you just have to put a single soap berry into a glass bottle. Fill it with water and shake it right, and then the soapy liquid is formed out of it. Upon seeing that, Barbara liked their easy technique and admired their work. But she was not looking too impressed or interested in their product at once.
Mark Cuban asked about their net sales over the last year and overall sales. They replied that last year they made more than $100k in overall sales. Moreover, they just started their company with $1000 only a few years ago, and within the same year they made $10k out of it, and then $40k, and then got to $100k last year. Mark appreciated their confidence but was laughing at their minute sales and wage sales strategy.
Daymond John asked them why they thought that it was the right time to invest in this nut soap business. They replied that it was because they were on a mission to save the planet from being washed out by hazardous chemicals. Moreover, they added that they were going to capture 90% of the natural soap market. Daymond felt awkward by their reply and didn’t seem to be much impressed.
Why Some Sharks Said No
Robert Herjavec offered them a counteroffer. But upon hearing discouraging comments by the founder, he pulled back his offer and said that he was out.
Kevin O’Leary couldn’t see any potential in their company. He even said that he could merely buy their company for an entire $175k. So, that’s why he was out of the deal.
Barbara Corcoran appreciated their business idea, but she genuinely was not impressed by their weak marketing and poor handling of the pitch. So, for that reason, she was out of the deal.
Mark Cuban just didn’t like their product and the marketing they were bringing to the table. So, for that reason, he was out of the deal.
Daymond John didn’t like their business idea at all. He further added that they were making vague assumptions about the market. So, that’s why he was out of the deal.
Where To Buy Eco Nuts and Product Features
You can buy your Eco Nuts from retail stores, online, as well as from their official website as well. They are selling it for $11.99 per box. Eco Nuts is a line of eco-friendly cleaning products, packaged with little to no plastic at all. Its products are certified organic, made of an organic berry acquired from the Himalayas that naturally produces a soap.
It’s called the soap berry or soap nut. You can use these berries for laundry by placing four to five of them into the cotton bag, and when they come in contact with water, they release natural soap, which can do your laundry. Eco Nuts comes with natural laundry berries which replace tens of bottles of detergent. Most interestingly, these berries can be reused up to ten times for each individual wash.
What Happened To Eco Nuts After Shark Tank?
Unfortunately, Eco Nuts couldn’t secure any deal from Shark Tank. But still, it was a blessing in disguise. Because they appeared on Shark Tank, although they did not get any considerable deal. But still, they got some online recognition from the Shark Tank platform. Moreover, when the show aired, they began getting some good investors, and they started earning a good amount of money from there. As of now, they are still in the business and are earning good revenue.
Conclusion
A young couple, filled with dreams in their eyes, started their own company by starting it from scratch, and with a mere investment of $1000 only, they made $100k in just three years. So, they decided to grow their business by going to Shark Tank to seek an investment of $175k for 15% equity in their company. But due to a lack of proper marketing experience and not enough practice in their presentation, they couldn’t deliver well in front of the Sharks and nearly missed a better deal from Robert for $175k for 50% equity in their company. But regardless of being rejected, they are still in the business and are earning a good amount of money.
