Many times, when people want to send a thoughtful gift, they find themselves stuck with the same options. Flowers, chocolates, or simple gift cards. While these are nice, they are not unique or personalized. People want to send something memorable and special, but finding the right gift can be a challenge. This is where eCreamery found its place.
Abby Jordan and Becky App, the founders of eCreamery, decided to bring a solution to this problem. They created a company that allowed people to personalize ice cream flavors and send them as gifts. Their business made it possible to design flavors, names, and packaging, turning ice cream into a personal and meaningful gift.
Abby and Becky appeared on Shark Tank Season 4 to showcase their unique gift-giving idea. They aimed to get a deal to expand their business and make custom ice cream accessible to more people. The entrepreneurs requested $250,000 for 33% equity in eCreamery. Did the entrepreneurs get a deal on Shark Tank? Check out our eCreamery update to find out!
ECreamery Net Worth Shark Tank Update 2025
Abigail Jordan and Becky App went on Shark Tank asking for $250,000 for 33% of their company. This meant they thought their business was worth $757,575. They did not make a deal with any Shark. The episode was aired on September 28, 2012. The company remains active and continues to sell custom ice cream online nationwide. Using the default 10% yearly growth method, the current net worth of eCreamery is estimated to be around $5–6 million in 2025.
The company is still in business today. After their pitch on Shark Tank, eCreamery continued growing steadily. They have expanded their product offerings and improved their services. For example, the cost of their popular 4-pint package has been reduced from $55 to $49.50, while the shipping fee dropped from $25 to $14.99.
Customers can still create custom ice cream flavors on the company’s website. They also sell pre-made flavors for various occasions like birthdays, holidays, or “get well soon” packages. Besides their website, eCreamery is now available on Amazon, making ordering their products easier.
Although exact revenue figures are not public, eCreamery has been thriving. The exposure from Shark Tank helped the company gain more customers and build its brand.
Abby and Becky pitched their business on Shark Tank seeking $250,000 for 33% equity in eCreamery. However, they did not secure a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | $125,000 for 25% equity | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
ECreamery shark tank pitch
Abby Jordan and Becky App started eCreamery because they saw a gap in the gift market. People wanted to send something thoughtful but often ended up with generic options. The founders believed that ice cream was a perfect gift. It is loved by almost everyone and can be personalized to make it even more special.
In the early stages, Abby and Becky faced challenges. They had to find a way to balance the costs of production, packaging, and shipping while still making the business profitable. Additionally, they took a significant investment from a venture capitalist, which meant they only owned 30% of their company by the time they pitched on Shark Tank. Despite these hurdles, the founders worked hard to grow their business.
Abby and Becky started their pitch by giving each shark a personalized ice cream flavor. This helped them grab the sharks’ attention and highlight the unique aspect of their business. They explained how eCreamery worked and shared their vision of making custom ice cream a popular gift option.
They also shared their financials. In five years, they had generated $2 million in sales and were projecting $750,000 for the year 2012. However, their profits were low because they reinvested most of their earnings to build infrastructure.
The cost of their product was also a key discussion point. Customers paid $55 for a 4-pint set, with an additional $25 for shipping. Some sharks felt this was expensive, while others thought it was reasonable compared to similar gift options like flowers. Keep reading our eCreamery update to see what happens next!
During the pitch, the sharks asked several questions to better understand the business. Here’s a breakdown:
Kevin O’Leary: He asked about their profit margins and how they were reinvesting their money. Abby and Becky explained that the margins were good, but profits were reinvested to improve their operations.
Mark Cuban: He asked about customer acquisition costs. The founders revealed it cost them $20 to acquire a new customer, and each customer made around two purchases per year.
Robert Herjavec: He asked about the cost breakdown of the ice cream set. The founders explained that $55 was the product price and $25 was the shipping fee.
Here is how each shark responded:
Kevin O’Leary: Liked the margins but was concerned about their low profits. He made an offer of $125,000 for 25% equity but later withdrew it when no counteroffer was made.
Daymond John: Did not like that the founders only owned 30% of the company and decided not to invest.
Robert Herjavec: Felt the business was too complicated and chose not to make an offer.
Barbara Corcoran: She believed she would not get her money back if she invested, so she went out.
Mark Cuban: Thought the business had potential but foresaw too many issues with the investment structure, so he did not make an offer.
What Went Wrong With eCreamery On Shark Tank?
Several factors prevented Abby and Becky from securing a deal. The founders only owned 30% of the business, which made the sharks hesitant to invest. The high price of their product and shipping fees raised concerns about customer retention.
Some sharks felt the business was too complicated due to the involvement of a venture capitalist. The low profits despite good margins made the sharks question the sustainability of the business.
Product Availability
From our eCreamery update research, the company’s products are widely available today. Customers can visit the eCreamery website to create custom ice cream flavors or buy pre-made packages for various occasions. The products are also available on Amazon, making it convenient for online shoppers.
Each package includes high-quality, handcrafted ice cream with creative flavors and thoughtful packaging. The prices are competitive, with a 4-pint package now costing $49.50, and shipping fees have been reduced to $14.99.
Conclusion
eCreamery’s journey on Shark Tank was challenging, but it gave the company valuable exposure. Although they did not secure a deal, Abby and Becky used the experience to grow their business. They reduced costs, expanded their product offerings, and made their ice cream more accessible.
eCreamery is still thriving today and continues to bring joy to people through personalized ice cream gifts. The company’s story is a testament to the importance of persistence and innovation. Stay tuned for more updates on their journey and potential future expansions!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
