Bad posture is a common problem in today’s world. People spend long hours sitting at desks or looking down at their phones. This can lead to back pain and other health issues. Many struggle to maintain good posture on their own. The daily demands of work and technology make it harder to remember to sit upright.
Mike Lane and Matt Franklin noticed this problem. They wanted to help people sit and stand properly without needing constant reminders. That is why they created PostureNow. It is a simple device that helps improve posture. The product is made of two neoprene armbands. These bands connect to remind users to keep their backs straight.
Mike and Matt pitched PostureNow on Shark Tank in Season 4. They asked for $100,000 for 15% equity. The pitch was lively and included a dance performance to show how the product works. Did the entrepreneurs get a deal on Shark Tank? Check out our PostureNow update to find out!
PostureNow Net Worth Shark Tank Update 2025
Matt Franklin and Mike Lane went on Shark Tank asking for $100,000 for 15% of their company. This meant they thought their business was worth $666,667. They made a deal with Lori Greiner and Mark Cuban for $100,000 for 30%, lowering the valuation to $333,333. The episode was aired on September 28, 2012. The posture-correction band remains active and continues to sell online. Using the default 10% yearly growth method, the current net worth of PostureNow is estimated to be around $2 million in 2025.
The company made big strides after appearing on Shark Tank. In the week following the episode’s airing, they sold $100,000 worth of products. Over time, the company kept growing. By 2021, they reported $6 million in revenue.
Currently, PostureNow is still in business. However, their products are temporarily sold out. This is due to high demand, global supply chain challenges, and supplier issues. Despite these setbacks, they remain active and plan to restock soon.
Mike and Matt successfully secured a deal on Shark Tank. Mark Cuban offered them $100,000 for 30% equity. He also added a $5 royalty per unit sold until his investment was paid back. Mark had one condition. Mike had to quit his job and work on PostureNow full-time. Mike agreed and even quit his job on national television.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | $100,000 for 40% equity | N/A | No |
| Kevin O’Leary | $100,000 for 50% equity + 10% royalty | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $100,000 for 30% equity + 5% royalty | N/A | Yes |
PostureNow shark tank pitch
Mike Lane and Matt Franklin wanted to solve a common issue. They knew many people struggled with poor posture. This inspired them to create PostureNow.
Both founders faced challenges early on. They had limited resources and were unsure if the product would sell. They also treated PostureNow more like a hobby instead of a full business. Despite these challenges, they stayed determined. Their hard work eventually paid off.
Mike and Matt began their pitch by explaining the problem of bad posture. They introduced PostureNow as a simple solution. They described it as two neoprene armbands connected by a band. The device gently reminds users to sit straight when they slouch.
To make their pitch engaging, they invited professional dancers Anna Trebunskaya and Jonathan Roberts from Dancing With the Stars. The dancers demonstrated how PostureNow could even be worn during physical activities. This impressed the Sharks.
Mike and Matt asked for $100,000 in exchange for 15% equity. They explained that PostureNow was patent-pending. They also mentioned interest from chiropractors and HR departments. Keep reading our PostureNow update to see what happens next!
The Sharks asked several questions during the pitch.
Kevin O’Leary: He asked about the financial details. How much had they sold, and what was the profit? Mike and Matt said they sold $330,000 worth of products online. They admitted to keeping the profits instead of reinvesting.
Daymond John: He wanted to know why they valued their company so highly. The founders explained their confidence in the product’s potential.
Barbara Corcoran: She questioned if the product could stand out in a competitive market. The founders highlighted the simplicity and effectiveness of PostureNow.
Each Shark had a unique response to PostureNow.
Kevin O’Leary: He made an initial offer of $100,000 for 50% equity and a 10% royalty. Mike immediately declined, which annoyed Kevin. He eventually went out.
Daymond John: He disliked the high valuation and the founders’ approach. He went out early.
Barbara Corcoran: She had concerns about the product’s marketability and chose not to invest.
Robert Herjavec: He offered $100,000 for 40% equity. However, the founders were more interested in Mark’s deal. Robert went out feeling disrespected.
Mark Cuban: He offered $100,000 for 30% equity with a $5 royalty per unit. His condition was that Mike must quit his job. Mike and Matt agreed to this deal.
Product Availability
From our PostureNow update research, the product is currently sold out. This is due to high demand and supply chain issues.
PostureNow is a simple and unique device. It consists of two armbands connected by a band. When users slouch, the tension reminds them to straighten up. It is easy to wear and can even be used during physical activities.
The product is usually available on the PostureNow website. Pricing details may vary. Be sure to check their website for updates.
Conclusion
PostureNow had a memorable journey on Shark Tank. The founders faced challenges but secured a deal with Mark Cuban. Their product gained popularity and achieved significant sales.
Today, PostureNow is still in business but temporarily out of stock. Despite setbacks, the company remains committed to helping people improve their posture.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
