Electra Beverages Net Worth Shark Tank Update 2025

After working out or engaging in physical activity, many people turn to sports drinks when they need to stay hydrated. However, the majority of sports drinks are unhealthy due to their high sodium content, artificial coloring, and sugar content. Although there aren’t many options available, many individuals have begun searching for healthier substitutes for these drinks. 

Former WNBA player Fran Harris sensed an opportunity here. She made the decision to start Electra Beverages, a sports drink that provides hydration without the added artificial ingredients, sugar, or salt. Her objective was straightforward: to offer a more effective and healthful method of staying hydrated both during and after exercise.

Fran presented her idea when she made her appearance on Shark Tank Season 12. She was asking for $350,000 in exchange for 20% equity in her company. Did the entrepreneur get a deal on Shark Tank? Check out our Electra Beverages update to find out!

Electra Beverages Net Worth Shark Tank Update 2025

Fran Harris asked for a $350k investment in exchange for 20% equity in her company. This meant she valued her company at $1.75 million. She made a deal with Barbara for $100k in exchange for 30% of her company, plus a $250k line of credit. This new deal valued her company at $333,333. After the show aired, Electra Beverages saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Electra Beverages is about $500,000.

Electra Beverages is still operating after making an appearance on Shark Tank, but its success hasn’t been as great as some may have anticipated. Today, the firm has stopped producing bottled beverages and is only offering a powdered form of its sports drink. This powdered beverage is offered on the Electra Beverages website.

The switch to powdered drinks might have been a calculated decision to steer clear of issues raised during the Shark Tank episode, such as the high cost of shipping and the difficulties in obtaining retail shelf space for bottled drinks.

It’s important to note, though, that Electra has been rather silent on social media lately, which raises concerns about the company’s long-term goals. It is uncertain whether Electra will eventually return to selling bottled drinks or stick with the powder-only option.

Yes, Electra Beverages was able to close a deal, but it wasn’t easy. After some difficult talks, Fran Harris was able to get a new agreement, although she had initially requested $350,000 for 20% equity. She was offered $100,000 upfront and an additional $250,000 as a line of credit by Barbara Corcoran. But there was a big catch to the deal: Fran needed to find a well-known athlete to represent the brand. Barbara consented to accept 30% stock in lieu of the 40% she had initially requested.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	1# $100,000 + $250,000 line of credit for 40% equity 2# $100,000 + $250,000 line of credit for  30% equity	$100,000 + $250,000 line of credit for  25% equity	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Electra Beverages Shark Tank pitch

In the world of sports, Fran Harris is no stranger. She has personal experience with the significance of hydration for athletes, having played in the WNBA. She was annoyed, nevertheless, by the dearth of nutritious sports beverages available.

The majority of the selections were loaded with artificial chemicals, sugar, and sodium. She then decided to take matters into her own hands and developed Electra Beverages, a healthier substitute that offers the same hydration advantages without any of the unhealthy additions.

However, launching a business is not simple. Among the many obstacles Fran had to overcome was determining how to best manufacture, package, and market her drinks. She hadn’t sold a single bottle prior to her appearance on Shark Tank, but she had faith in her product and knew that with the correct support, she could make Electra a success. 

Fran boldly outlined the advantages of Electra over competing sports beverages during her Shark Tank pitch. In addition to having less sugar, sodium, and calories, she stressed that Electra has monk fruit, which naturally sweetens it without the use of artificial sweeteners. Fran’s objective was to distribute Electra in bottles and powdered form via retail establishments and internet channels.

She requested $350,000 in return for 20% of her business. The cost of selling bottled drinks, particularly in terms of shipping and obtaining shelf space at retail establishments, worried the sharks, though. Fran was adamant about offering both powdered and bottled versions in spite of the difficulties.

Kevin asked about the sales. Frans told the sharks that they hadn’t sold anything yet as they launched just 10 days ago. 

Mark Cuban enquired about the product’s scalability, specifically the high expense of delivering bottles. He recommended concentrating more on powdered forms since they would be simpler to market online.

Kevin O’Leary questioned Fran’s distribution strategy for competing in the congested sports drink sector, which was already dominated by large companies like Gatorade. Frans confidently said that she is not afraid of competitors. Her plan is to sell through direct-to-consumer and retail. As she was a salesperson before, she has a lot of experience in the CPG market. 

Barbara Corcoran inquired where she is manufacturing the product. The founder replied they manufacture at a small place called Cocapel which is right outside of Dallas. 

Barbara further questioned where she would spend the $350,000. Frans responded that she would use the money for production and hire some people for logistics. Additionally, she will improve the marketing for the business. 

Kevin O’Leary, Daymond John, and Lori Greiner all declined the offer, primarily because they were worried about the difficulties facing the beverage business.

Mark Cuban expressed interest but eventually withdrew because he had investments in rival companies.

But Fran’s enthusiasm and salesmanship charmed Barbara Corcoran. In exchange for 40% stock, she offered Fran $100,000 up front and a $250,000 line of credit if Fran was able to secure a significant sports spokesman. The agreement was reached after Fran negotiated the stake down to 30% and agreed to hire a Hall of Fame athlete as a spokeswoman.

Product Availability

At the moment, Electra Beverages’ official website Electra Beverages only offers the powdered form. It appears that the business has stopped selling bottled beverages, most likely as a result of the sharks’ worries about the difficulties in retail and transportation.

Customers can mix their own drinks using the powdered version, which is more economical and easier to send. The fact that Electra Beverages is not sold in physical stores as of today and has a relatively low social media presence raises concerns about the brand’s future.

Conclusion

Electra Beverages was founded with the ambitious objective of offering a healthier substitute for conventional sports drinks. Fran Harris’s enthusiasm for the product helped her land a Shark Tank deal with Barbara Corcoran, despite the difficulties of breaking into a cutthroat market.

Electra is still in operation and sells its powdered hydration drinks online, despite several challenges, such as changing its emphasis from bottled drinks to powders.

Although the brand’s future is still up in the air, Electra might yet have a chance to make a significant impact in the sports drink industry if Fran’s perseverance is any indication. Keep checking back for more information about Electra’s trip!