Emazing Lights introduced Shark Tank as a distinctive and vibrant invention. Gloving is a new dancing fad that was created by the originator, Brian Lim.
Gloving is a dance act in which participants produce amazing light displays by donning gloves that are illuminated by LEDs. Brian was looking to further his innovation. He required assistance to expand his business and increase the popularity of Gloving.
He requested $650,000 for a five percent stake. His proposal and his goods pleased the Sharks. They thought his plan had potential and loved the statistics. Sales for the firm before the presentation had already exceeded $13 million. EmazingLights gloves gained popularity due to their inventiveness and entertaining factor.
The gloves included programmable lights and were available in several designs. Will the entrepreneur get a deal on Shark Tank? Check out the EmazingLights update!
EmazingLights Net Worth Shark Tank Update 2025
Brian Lim went on Shark Tank asking for $650,000 for 5% of his company. This meant he thought his business was worth $13,000,000. He made a deal with Mark Cuban and Daymond John for $650,000 for 8%, lowering the valuation to $8,125,000. The episode was aired on March 13, 2015. The LED glove and rave apparel company remains active under its parent brand, INTO THE AM. Using the viral/heavy-traction method, the current net worth of Emazing Lights is estimated to be around $25–30 million in 2025.
Following Shark Tank, “EmazingLights” enjoyed considerable success for a period. The company expanded because Mark Cuban and Daymond John struck a deal with Brian. They assisted him in negotiating license agreements so that the gloves could be sold in additional marketplaces and shops.
At one point, the business was doing quite well. EmazingLights gained popularity among those who liked dancing and attending music festivals. The gloves gained popularity in that neighborhood. Later, though the business encountered some difficult obstacles. Gloving performances became prohibited in several bars. They claimed that the light displays were dangerous or distracting.
The epidemic then struck. The epidemic damaged companies like EmazingLights and stopped live events. After 13 years in operation, Brian declared the company’s closure on January 9, 2023. The difficulties proved overwhelming. These adjustments prevented Emazing Lights from surviving despite their great start.
Indeed EmazingLights was able to get a Shark Tank agreement. Brian Lim wanted to sell 5% of his business for $650,000. He described his firm to the Sharks and demonstrated how the gloves operated. The Sharks wanted to make proposals after speaking with Brian. Kevin O’Leary proposed a $650,000 loan with 3% equity.
Brian declined that offer since he didn’t like it. After that, Daymond John made an offer of $650,000 in exchange for 20% of any license agreements he made. Lori Greiner and Robert Herjavec joined forces and made an offer of $1,000,000 for 8% of the business. Daymond John and Mark Cuban came at last. Mark and Daymond offered $650,000 for 5% equity and 20% of licensing deals. Brian gave it some thinking and agreed to Mark’s and Daymond’s offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | #1 $1,000,000 for 8% equity #2 $1,000,000 for 8% equity | N/A | N/A |
| Lori Greiner | #1 $1,000,000 for 8% equity #2 $1,000,000 for 8% equity | N/A | N/A |
| Kevin O’Leary | $650,000 as a loan in exchange for 3% equity. | N/A | N/A |
| Daymond John | #1 $650,000 for 20% of any licensing deals #2 $650,000 for 5% + 20% commission on licensing | N/A | Yes to 2nd offer |
| Mark Cuban | #1 $650,000 for 5% equity, with Daymond getting 20% of any licensing deals #2 $650,000 for 5% + 20% commission on licensing | N/A | Yes to 2nd offer |
EmazingLights shark tank pitch
EmazingLights was founded by Brian Lim who adored the concept of gloving. Gloving is an entertaining pastime in which participants dance while wearing gloves that are illuminated by LEDs. Brian felt this was incredible when he first saw it at a music festival. His goal was to create gloves that would enable more individuals to engage in gloves. He wants everyone to be able to use their hands to make their own light shows.
He therefore made the decision to create gloves with unique LEDs. The gloves had programmable LEDs, which set them apart from ordinary gloves. People were able to create a lot of imaginative light patterns while dancing because of this. Brian encountered several obstacles when he first launched his company. Making the gloves was the first obstacle.
It was his responsibility to design them and ensure their functionality. Additionally, Brian had to figure out how to lower the gloves’ price so that people could purchase them. He needed to understand how things are made. He thus needed to locate businesses that could produce the gloves in bulk. It was challenging to ensure that the gloves were both reasonably priced and of excellent quality.
He then had to think of a way to sell them. Brian began by selling the gloves on the internet. He needed to build a website and figure out how to get visitors. He also needed to persuade others to give gloves a try. Brian put in a lot of effort in spite of these issues. He advertised his gloves both in person and online. He also established a group of gloving enthusiasts.
More individuals began purchasing the gloves as the community developed. His company eventually began to expand more quickly. Brian Lim made an intriguing pitch when he appeared on Shark Tank. He wanted to demonstrate his invention to the Sharks and describe its operation. He was accompanied by a group of dancers. The Emazinglights gloves were used to create a light show.
The Sharks were impressed. They said the gloves had a fantastic visual impact and illuminated the gloomy environment. Beautiful patterns of light were created by the dancers’ hand and finger movements. The Sharks were impressed by this and eager to find out more about the product.
Brian clarified that there were several programming possibilities for his gloves. Individuals may make their own designs or select the patterns they desire. He also disclosed to the Sharks the cost of manufacturing the gloves. Each pair of gloves costs between $10 and $17 to create. The gloves ranged in price from $20 to $120, depending on the design.
Additionally, Brian clarified that internet retailers accounted for the majority of his sales. The company’s revenues prior to the Shark Tank episode were over $13 million. Brian requested $650,000 for a 5% stake in the business. He intended to utilize the funds to expand the company’s clientele.
Brian Lim was asked a lot of questions by the Sharks. Brian was questioned by Kevin O’Leary over the business plan. He was curious about Brian’s plans for expanding the business. Brian claimed that internet orders accounted for the majority of his sales. He clarified that he needed assistance in obtaining licenses for the gloves from other companies. They could reach even more people in this way.
Lori Greiner inquired about the glove’s manufacturing cost. According to Brian, each pair costs between $10 and $17. She wanted to know if the gloves would fetch $120. Brian informed her that the gloves were highly sought after at dance events and music festivals.
Daymond John was curious about the licensing process. He asked about Brian’s strategy for distributing the gloves to other markets. According to Brian, he required assistance delivering the gloves to retail establishments. Daymond recognized a significant chance to negotiate license agreements.
Robert Herjavec questioned if gloving was a passing fad or something that would stick around. Brian stated that he thought Gloving had a devoted fan base and was expanding. It was enjoyable and imaginative so he thought it would remain popular. Brian gave some figures that impressed them. They were pleased with the company’s profitability. However, they still wished to ensure that gloving was more than a temporary trend.
The Sharks made various offers in response. The first person to make an offer was Kevin O’Leary. He intended to give a $650,000 loan in exchange for 3% of the business. But a loan was not what Brian wanted. He believed that a loan was not the best course of action for him and his company. Therefore he declined Kevin’s offer.
Daymond John made another offer. He promised 20% of any license agreements he could assist with in exchange for $650,000. Daymond believed he could assist Brian in expanding the company and recognized the possibilities for licensing.
Robert Herjavec and Lori Greiner jointly made an offer. They made an offer of $1,000,000 in exchange for 8% of the business. They wanted to support the brand’s growth and believed the gloves had promise. However, Brian wasn’t certain he wanted to spend that much money on stock.
At last, Mark Cuban accepted Daymond John’s new offer. They made an offer of $650,000 in exchange for 20% of the license deals and 5% equity. This offer appealed to Brian since it was more in line with what he wanted. He believed that Daymond and Mark might assist him in expanding the business. Brian took their offer after giving it some thought.
What Went Wrong With EmazingLights On Shark Tank?
There weren’t many issues with Emazing Lights on Shark Tank. The Sharks were thrilled with the product and its possibilities. Finding the best bargain was Brian’s greatest obstacle. More stock was offered by several Sharks than Brian was willing to contribute. Brian was satisfied with the agreement he reached after some haggling.
Product Availability
Gloves from EmazingLights were sold online. The gloves were offered for sale on the company’s website. They offered them for sale on other websites as well. The gloves had unique light programming features and were available in several designs. They might be used by anybody to make their own light displays. The gloves were priced from $20 to $120. Those who liked dancing and attending music festivals wore gloves.
Gloving became an energetic community because of EmazingLights. They hosted tournaments and activities for glove enthusiasts. There were no real shopfronts selling gloves. The company’s website accounted for the majority of sales.
Conclusion
EmazingLights had a successful post-Shark Tank run. Brian Lim’s love of gloving fuelled the expansion of his company. The business benefited from the agreement with Daymond John and Mark Cuban. The corporation unfortunately had to deal with issues like the pandemic and club prohibitions. It was difficult to maintain the business because of these obstacles.
Brian declared that Emazing Lights would close in 2023. The influence of Emazing Lights will endure despite the company’s closure. They contributed to the expansion of the creative community.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
