Essence Nasal Diffuser Ring Net Worth Shark Tank Update 2025

Imagine the discomfort of being in close quarters with someone who hasn’t used deodorant or having to endure the unpleasant smells in a public restroom. These situations are all too common and often leave us searching for a way to escape the bad odors. Traditional solutions like holding your breath or overspraying perfume are ineffective and awkward.

Now, there’s a new product called the Essence Nasal Diffuser. It’s a clever invention designed to tackle these odor challenges. Created by a team from St. George, Utah, this small silicone ring is infused with pleasant essential oils and attaches to your nose. When you take a breath, instead of smelling the unpleasant aroma around you, you can enjoy a refreshing scent like lavender or lemon.

Essence Nasal Diffuser Ring Net Worth Shark Tank Update 2025

Tammy and Mike Hunsaker asked for a $250k investment in exchange for 10% equity in their company. This meant they valued their company at $2.5 million. They made a deal with Daymond for $250k in exchange for 20% of their company. This new deal valued their company at $1.25 million. After the show aired, Essence saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Essence in 2025 is about $1.83 million.

The creators pitched their idea on the television show Shark Tank, seeking an investment of $250,000 for a 10% stake in their business. They shared samples with the sharks, generating mixed reactions—some loved the concept, while others were skeptical about its market potential.

However, the product’s success was evident, as they had already sold 500,000 units within that year and enjoyed a solid 38% rate of customers coming back to buy again. This shows that although some were unsure, many people found value in the Essence Nasal Diffuser.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	$250,000 for 25% equity	N/A	No
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$250,000 for 10% equity + a $0.50 royalty per unit sold in perpetuity	N/A	No
Daymond John	$250,000 for 20% equity	N/A	Yes
Mark Cuban	$250,000 for 20% equity	N/A	No

Essence Aromatherapy Ring Shark Tank Pitch

The Essence Nasal Diffuser is a clever product that helps people avoid unpleasant smells, inspired by a bad travel experience. Tammy had a rough flight where she found herself next to someone with poor hygiene, and she wished she could block out the smell without hurting anyone’s feelings. 

Back home, she worked with her husband, Mike, and her brother, Judah, to create a solution: a small, reusable silicone ring that clips onto the nose and is infused with essential oils. This ring is discreet, portable, and you can’t see it when it’s worn.

At first, they weren’t sure if others would want it, but after testing it with friends and family, they discovered that people really liked the idea. They started selling the product online and quickly gained popularity.

By the time they appeared on Shark Tank, their business was already successful, having sold 350,000 units the year before and on track for 700,000 in the current year. Their main customers included spas, hotels, and travelers looking for a quick solution to bad smells.

During their pitch, they invited the Sharks to try the product, which filled the room with pleasant scents like lavender and eucalyptus. The Sharks were clearly interested in the product after experiencing its effects.

Queries + Shark’s Responses, and Final Deal

Lori liked the product but didn’t believe it had enough potential to grow into a significant business for her. She decided not to invest, making her the first to exit the negotiation.

Barbara was enthusiastic about the product’s potential to gain popularity on social media, especially on TikTok. She offered to invest $250,000 in exchange for a 25% ownership stake, promising to assist with marketing the product.

Kevin saw a chance for high profits because the product’s production cost was very low compared to its sale price. He offered the same amount as Barbara ($250,000) but requested a smaller ownership share (10%) along with a 50-cent royalty for every unit sold indefinitely. His proposal made the entrepreneurs hesitate, indicating they had concerns about his royalty request.

Daymond, who runs a successful scent-related business, recognized significant possibilities for the product in his industry. He offered $250,000 for a 20% share and characterized his offer as “greedy but fair.”

Mark also liked the product and matched Daymond’s offer of $250,000 for a 20% share, giving the entrepreneurs the choice between two similar deals.

Ultimately, they chose to partner with Daymond, believing his connections in the fragrance business would be most beneficial in growing their new product, named Essence.

Product Availability

The Essence Nasal Diffuser is a simple, small silicone ring that lets you enjoy different scents through essential oils. You can find it online on sites like Amazon or the company’s own website, where it’s priced at $4.99 for one or $21.99 for a pack of five. It’s also available in some spas and hotels, where you might receive it for free. 

Overall, it’s a convenient and eco-friendly way to enjoy soothing scents wherever you are!

What Happened To The Essence After Shark Tank?

After the show, Essence experienced quick growth in several ways. They teamed up with bigger retailers like Whole Foods and small boutique stores to sell their products. They introduced new fragrance options, such as peppermint, which is known for helping with nausea. They secured deals with various businesses, including hotels, airlines, and hospitals, to provide their products to customers.

Today, Essence continues to thrive, with sales reaching millions of dollars. Daymond’s connections in the business world helped them land large wholesale contracts, showing that the investors’ trust in their potential was justified.

Conclusion 

The Essence Nasal Diffuser is a product that helps people block out bad smells, and it became a big hit after appearing on Shark Tank. The founders had a straightforward idea—that you should be able to enjoy good scents without being bothered by unpleasant odors. They managed to attract the interest of Daymond John, one of the investors on the show, who gave them $250,000 in exchange for a percentage of their business. 

With Daymond’s help and experience, the business grew and became very popular. Now, you can find their nasal diffuser in many places, like spas and even on airplanes. 

The idea is that people wear a small ring in their nose that helps them smell pleasant scents while blocking out bad ones. Many people are already using it, and thanks to the exposure from Shark Tank, even more people are likely to try it soon.