For many parents, potty training is a challenge. Kids may find the typical padded donut seat uncomfortable and it can be difficult to clean. A parent named Brian Kleinschmidt was looking for a better way out. He developed a brand-new toilet seat, especially for potty training that has a flip-up portion.
EZ-Pee-Z is the name of the seat. It’s comfy for adults yet still makes potty breaks easier for children. In Season 7, Brian introduced the idea to Shark Tank. Will the entrepreneur get a deal on Shark Tank? Check out our EZ-Pee-Z update to find out!
EZ-Pee-Z Net Worth Shark Tank Update 2025
Brian Kleinschmidt asked for a $50k investment in exchange for 15% equity in EZ-Pee-Z. This meant he valued his company at $333,333. However, since he did not make a deal on Shark Tank, the valuation remained the same. Today, EZ-Pee-Z is no longer in operation, and the current net worth of the business is $0.
Since Brian Kleinschmidt’s Shark Tank appearance, the business has had many challenges. EZ-Pee-Z appeared to be an exciting product, but it had trouble taking off in the marketplace. Although Brian wanted to make toilet training less difficult for parents, the invention received little notice following the broadcast.
EZ-Pee-Z is no longer in operation as of 2024. The company’s website currently points to a Chinese website that has no apparent connection to the product. Since EZ-Pee-Z is no longer active on social media, it is likely that the business has closed.
There is, however, some positive news for those who are still considering the product. EZ-Pee-Z is still available on Amazon.com. Even though the product is offered on Amazon in 2024 there are no indications that the business is operating or expanding.
No, EZ-Pee-Z and Brian Kleinschmidt did not close a deal on Shark Tank. Brian approached the tank requesting $50,000 in exchange for a 15% stake in his business. But none of the sharks were prepared to put money into the product. While other sharks valued Brian’s enthusiasm and sales skills, they didn’t think the product had much of a chance to thrive in the marketplace.
| Sharks Names | Demand & Offer | Counter Offer | Accepted? |
| Mark Cuban | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
EZ-Pee-Z Shark Tank Pitch
Frustrated with the potty training items currently available on the market, Brian Kleinschmidt founded EZ-Pee-Z. As a father, he discovered that the padded donut seat, which is popular for potty training, was hard to clean and uncomfortable for children.
His goal was to develop a better method that would help parents and kids alike with potty training. As a result of this, he created a unique sort of toilet seat. For small children, the flip-up portion of the EZ-Pee-Z seat is the ideal size.
The seat flips back to its regular size when children finish using the restroom, making it easy for adults to use as well. Brian wanted to create a product that would be more useful and comfortable for children. Brian encountered a number of difficulties early in the product’s development.
Making a functioning prototype that could show how the product would work was one of the biggest challenges. It was challenging to convince potential supporters or investors to embrace his idea in the absence of a completed product.
The process of getting the seat design patent was another difficulty that delayed the product’s release. In spite of these challenges, Brian didn’t waver in his belief that EZ-Pee-Z might benefit a lot of families. His enthusiasm for the invention brought him to Shark Tank, where he sought to find a partner to help grow the company.
In our EZ-Pee-Z update research, Brian Kleinschmidt was sure that his invention, the EZ-Pee-Z, would transform the way that parents handled potty training. He gave a brief introduction and operation manual for the toilet seat. Everyone in the family could use the seat because it included a part that flipped up for kids and down for adults.
Brian made a really simple pitch. He requested $50,000 from the sharks in return for a 15% stake in his business. With this funding, he thought, he would be able to move his idea from the prototype to widespread manufacturing and distribution.
Brian told the sharks his own narrative as well. He clarified that EZ-Pee-Z was the result of his frustration with conventional potty training seats. He believed that his product could help parents with an everyday problem. Brian gave a demonstration of the seat’s functionality and ease of installation during the pitch. He stressed that the product would be easy for parents to utilize at home as he demonstrated his prototype to the sharks.
But the sharks asked questions right away. They valued Brian’s passion, but they were curious as to why he was only in possession of a prototype and not a completed product. Brian clarified that before beginning production, he wanted to obtain a patent. This explanation did not persuade the sharks, and they continued to discuss the product. The sharks were reluctant to invest in an item that had not yet shown its success in the market.
The EZ-Pee-Z toilet seat was the subject of multiple questions from the sharks during the pitch. Mark Cuban asked a question right away. He was curious as to why Brian had not brought a completed product to the tank, simply a prototype. Brian clarified that he intended to obtain a patent before manufacturing the product.
Mark expressed worries regarding the lack of development and did not find this answer to be persuasive. Barbara Corcoran thought otherwise. She believed that Brian’s innovative design would not be well received by most people, and she preferred the classic padded doughnut seat that many parents used. She asked if parents would be open to switching to the EZ-Pee-Z from their current toilet seats.
Robert Herjavec expressed comparable worries. For the purpose of potty training, he didn’t think parents would want to go to the hassle of setting up a new toilet seat. He believed that most families would find the product to be excessively complicated. Lori Greiner was unsure as well.
She emphasized that the product was untested in the market and lacked proof of concept and the last shark to weigh in was Kevin O’Leary. Kevin, in contrast to the other sharks, wasn’t simply against the absence of evidence; he was against the entire thing. He informed Brian quite plainly that he should abandon the project.
In regard to an EZ-Pee-Z update, Brian Kleinschmidt’s presentation was not well received by the sharks. It was Mark Cuban who left first. He expressed his doubts about Brian’s patent explanation and expressed doubt that the product would be successful in the absence of a well-defined production strategy. Barbara Corcoran did likewise.
She thought the EZ-Pee-Z seat would not replace the conventional padded doughnut seat that many parents were already using, even though she appreciated the notion of helping parents with potty training. Although Brian’s enthusiasm and sales skills were valued, Robert Herjavec did not believe there was a market for the product.
According to him, parents wouldn’t want to buy a new toilet seat in order to make potty training simpler. Lori Greiner turned down the chance as well. She emphasized that there was no proof of concept for the idea, making it too dangerous to invest in without knowing if it would be successful.
The final shark, Kevin O’Leary, was likewise uninterested in the offering. Kevin said he disliked the concept as a whole and advised Brian to give up on the endeavor. Brian exited the tank without a deal because the sharks had not made any bids.
What Went Wrong With EZ-Pee-Z On Shark Tank?
The failure of Brian Kleinschmidt to land a transaction on Shark Tank was caused by a number of circumstances. One of the primary problems was that he was in possession of merely a product prototype, not the final version. The product had not been manufactured or tested on the market, so the sharks were hesitant to invest.
In particular, Mark Cuban expressed concern about the lack of advancement and stated he did not believe Brian’s justification for delaying action until after a patent was obtained. The sharks’ inability to persuade parents to swap out their entire toilet seat for an EZ-Pee-Z was another issue. Barbara Corcoran and Robert Herjavec both expressed concern about the product’s suitability for families.
The product lacked a proof of concept as well. This indicates that there was no proof the product would be a success on the market. As Lori Greiner noted, it was too dangerous to invest in a product without proof of concept.
Product Availability
The EZ-Pee-Z company ceased operations in 2024, and the main website now points to an alternate website. The product is no longer present on social media, and it appears that the business has closed. That being said, Amazon is still selling the goods.
This implies that even if the company is no longer in operation, there might still be some units in use. Some parents could still find the product practical and convenient in spite of the difficulties the company has endured. You may find the EZ-Pee-Z online at Amazon if you’d like to give it a try.
Conclusion
There were many difficulties along EZ-Pee-Z’s Shark Tank journey. Potty training parents was something that Brian Kleinschmidt wanted to assist with, and he had a clear vision for his product. He thought that families could find the EZ-Pee-Z toilet seat to be a useful option.
The sharks, however, were unconvinced. Following Shark Tank, the business had trouble taking off. EZ-Pee-Z is no longer in operation as of 2024. Even though the company’s future is still unknown, EZ-Pee-Z’s story serves as a reminder of the difficulties faced by business owners when attempting to launch a new product.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
