Shopping for socks might not seem like a big deal, but it can often be a boring chore. Many people don’t think twice about their socks, grabbing whatever is available at the store. But what if socks could be more exciting and something to look forward to every month? That’s the problem Bryan DeLuca and Matt McClard wanted to solve with their business, Foot Cardigan.
They came up with a fun and creative subscription service that delivers a surprise pair of socks to your doorstep every month. These socks aren’t just functional, they’re quirky, colorful, and guaranteed to make you smile.
In Season 7 of Shark Tank, Bryan and Matt pitched their idea to the sharks, hoping to secure an investment to grow their business. The entrepreneurs requested $250,000 for 10% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Foot Cardigan update to find out!
Foot Cardigan Net Worth Shark Tank Update 2025
Bryan DeLuca and Matt McClard asked for a $250k investment in exchange for 10% equity in their company. This meant they valued their company at $2.5 million. They made a deal with Mark Cuban and Troy Carter for $250k in exchange for 20% of their company. However, the deal never officially closed after the show aired. After the show aired, Foot Cardigan saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Foot Cardigan is about $4 million.
Foot Cardigan has had quite an interesting journey since appearing on Shark Tank. Although they struck a deal with Mark Cuban and guest shark Troy Carter during the show, the deal never officially closed. Despite this, the company continued to thrive.
Bryan DeLuca stayed on as CEO for a while but later stepped down in 2018 to pursue other opportunities. The company was eventually sold to a large Dallas-based holding company, which helped it grow even further. Today, Foot Cardigan is still very much in business, generating around $4 million annually. Their quirky sock subscription service remains popular, and you can still sign up for it through their website.
Yes, Bryan and Matt secured a deal on Shark Tank. Mark Cuban and Troy Carter teamed up to offer $250,000 for 20% equity, which the founders accepted. However, the deal didn’t go through after the show.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Troy Carter and Mark Cuban | 1# $250,000 for 15% equity 2# $250,000 for 20% equity | N/A | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $250k for a 15% stake with quarterly distributions | N/A | No |
| Daymond John | $200,000 for 22.5% equity | N/A | No |
| Mark Cuban | Partnered with Troy | N/A | N/A |
Foot Cardigan Shark Tank pitch
Bryan DeLuca and Matt McClard founded Foot Cardigan in 2012 with the goal of making socks fun and exciting. They were inspired by subscription services that brought joy to people’s lives, like subscription boxes for snacks or beauty products. They thought, “Why not socks?”
Starting the business wasn’t easy. They had to figure out how to design unique socks, manage production costs, and attract subscribers. Early on, they faced challenges like convincing people to subscribe to something as simple as socks. But their quirky designs and clever marketing caught people’s attention, and they built a loyal customer base.
When Bryan and Matt appeared on Shark Tank, they made their pitch fun and engaging. They explained how their subscription service worked, showing off colorful sock designs and emphasizing the excitement of receiving a surprise pair each month. At the time of filming, Foot Cardigan had already made $1.36 million in sales and had 6,000 active subscribers.
The founders shared impressive numbers: it cost just $1.35 to produce each pair of socks, and they sold them for $9. Customer acquisition costs were $11 per subscriber, and their sales had grown from $900,000 the previous year.
Lori Greiner: “What makes your socks different from others?”
Answer: Bryan and Matt explained that their socks were not just high-quality but also unique in design. The subscription model made them stand out, offering an element of surprise.
Daymond John: “Can you manufacture these socks in the U.S.?” The founders admitted that it wasn’t feasible yet but expressed their intention to explore domestic production in the future.
Kevin O’Leary: “Why not give quarterly distributions to investors?” Guest shark Troy Carter disagreed, explaining that Foot Cardigan was more of a tech-driven company focused on growth, making distributions less practical at this stage.
Mark Cuban and Troy Carter: Both loved the business and offered $250,000 for 20% equity, combining their expertise in tech and branding.
Lori Greiner: She liked the idea but felt it wasn’t unique enough compared to other sock companies. She went out.
Kevin O’Leary: Offered $250,000 for 15% equity, adding quarterly distributions, but the founders didn’t agree with his vision.
Daymond John: Offered $250,000 for 22.5% equity but tied it to his other sock business, Bombas, which the founders didn’t want.
In the end, Bryan and Matt chose Mark and Troy’s offer.
Product Availability
Foot Cardigan continues to offer its quirky sock subscription service. Subscribers can choose from various options, including men’s, women’s, and kids’ socks. The socks are made from high-quality materials like combed cotton and are designed for comfort and style.
You can purchase subscriptions directly from the Foot Cardigan website. Prices start at $12 per month, with discounts for longer subscription plans.
Conclusion
Foot Cardigan’s journey on Shark Tank was a mix of success and challenges. While their deal with Mark Cuban and Troy Carter didn’t close, the exposure from the show helped the company grow significantly. Today, Foot Cardigan is thriving under new ownership, delighting customers with its fun and unique sock subscription service.
The company’s story shows how creativity and persistence can turn a simple idea into a thriving business. It’ll be exciting to see what the future holds for Foot Cardigan as they continue to spread sock joy around the world!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
