In a world where music is highly demanding, high-quality instruments are really expensive and it is hard to customize and produce.
Forte 3D model, founded by Alfred Goodrich and Elijah Lee, their purpose or aim was to change that concept by combining 3D printing technology with accurate engineering to produce professional, customizable musical instruments.
They highlight the point that instrument production in creative or accessible ways is limited and it’s really hard for musicians and schools to afford professional-grade instruments on an affordable budget.
In the Forte 3D model, they design it according to the arrangement of 3D printed string instruments like violins, Cellos, and guitars; you can personalize your design while maintaining sound quality. On Shark Tank Season 17, Episode 6, the founders present Forte 3D, seeking $250,000 for 10% equity, and later making a deal with Shark Lori Greiner for 16% equity.
Forte3D Net Worth Shark Tank Update
Alfred Goodrich and Elijah Lee went on Shark Tank asking for $250,000 for 10% of their company. This meant they thought their business was worth $2.5 million. They made a deal with Lori Greiner for $250,000 in exchange for 16% of the company. That deal lowered the value of the company to about $1.56 million. Forte 3D became very popular after the show and saw strong interest from musicians, schools, and hobbyists who admired its customizable and affordable 3D-printed instruments. The episode was aired in 2025, so instead of 10% growth, using their steady traction and expansion into music programs, the current net worth of Forte 3D is estimated to be around $2 million – $2.5 million in 2025.
Did Forte3D Get a Deal on Shark Tank?
Yes they go deal with Lori Greiner. The founders reportedly offered$250,000for 16% equity in exchange for funding to scale production and expand distribution.
| Shark Name | Offer & Demand | Accepted |
| Lori Greiner | Offered $250000 for 16% equity | Yes |
| Mark Cuban | Out | No |
| Kevin O’Leary | Out | No |
| Daniel Lubetzky | Out | No |
| Barbara Corcoran | Out | No |
Through this deal they not only get the investment but also guidance from Lori to expand their business on an international level.
Forte3D Shark Tank Pitch
Founders’ Backstory
Alfred Goodrich is a musician and engineer whose aim is to make high quality instruments that are easily accessible and affordable for everyone. Combining his knowledge of music and 3D printing in technology. He produces a professional instrument that is more efficient than traditional instruments
Elijah Lee, his co-founder, uses his expertise in operation, design and business strategy to produce this amazing instrument. Together, Alfred and Elijah founded Forte 3D with a purpose to blend innovation, artistry, and functionality making premium instruments more widely available.
Before they came on the Shark Tank, they conducted pilot tests with music schools and professional musicians to make sure that Forte 3D instruments could deliver the same quality and playability that we expect. Their aim is so simple that they want to make something which is affordable, creative, innovative, accessible and appealing for all musicians.
Initial Pitch
Alfred and Elijah entered the Shark Tank while carrying a 3D-printed violin. They highlighted the product’s advantages:
- Materials made with durable, lightweight
- Fully customizable for color, shape, and design
- Fast production and usage compared to traditional instruments
- Comparable sound quality and playability to conventional instruments
They also mention the market potential like music school hobbyists, and professional musicians, increasing the value for customization, affordability, and fast production.
They also highlight the most important point that traditional instruments take a few months for production, but Forte 3D instruments can be printed in a few days and you can also customize according to your choice and their delivery is much quicker than traditional.
A memorable line during their pitch was:
“We’re not just printing instruments; we’re printing the future of music.”
This phrase shows Forte 3D’s passion and innovation.
Shark Questions & Discussion
Mark Cuban asked about production scalability:
“How many instruments can you produce per month without compromising quality?”
Elijah mentioned their semi-automated production line could scale gradually to meet demand, but Cuban remained concerned.
Kevin O’Leary’s question about profit margins:
“What’s the cost to produce each instrument and the expected retail price?”
The cost of production is much lower than the traditional instruments. The instrument cost is between $800 to $2000, depending on the size and customization.
Barbara Corcoran asked about adoption:
“How will you convince musicians to switch to 3D-printed instruments?”
Elijah shares their moments when they do a pilot program with music schools, professional musicians and private instructors and their feedback confirms that the instruments are durable and sound excellent so that’s why they think that it is a replacement for traditional instruments.
Daniel Lubetzky really likes the product but is concerned about the scaling and market adoption
Sharks’ Reactions and Negotiations
Lori Greiner immediately recognized the value of this product, retail and online potential for Forte 3D. She reportedly offered $250,000 for 16% equity, which Alfred and Elijah accepted. This deal would provide capital, mentorship, and retail support to scale Forte 3D effectively.
Reasons why other Sharks Didn’t Invest:
Mark Cuban wanted a different equity
Kevin O’Leary was concerned about margins
Daniel Lubetzky was concerned about scalability
Barbara Corcoran admired the product but passed
They were really adored by the Sharks but finally they got the deal from Lori Greiner
Product Availability & Features
Forte 3D instruments combine technology, durability, and aesthetics:
This model is really good for accuracy and consistency and it’s lightweight and ergonomic, used for skill level. And the best point is that it is customizable in colour, design, and size. Its sound quality is also compared with traditional instruments and it’s a really good choice for students, hobbyists, and professionals.
Their company also offers violins, cellos, and guitars with customizable options. Products are available online and through select specialty retailers. After Shark Tank, Forte 3D has expanded. direct-to-consumer sales and partnerships with music schools.
What Happened To Forte 3D After Shark Tank?
Their appearance on Shark Tank provided national exposure, increasing website traffic and preorders. Schools, hobbyists, and professional musicians really like and are attracted to this affordable, customizable, and high-quality instrument.
By 2025, Forte 3D continues to focus on:
They want to expand their product, effortlessly partner with educational programs, and improve online direct-to-customer sales. The best point is that they are going to explore the international market so that they can improve their product further. Forte 3D founders not just locked the deal but also got the opportunity to get mentorship from Lori Greiner
Conclusion
Forte 3D shows how technology and entrepreneurship can disrupt a traditional market. founder’s Creed 3D printed instrument that is easily customisable, high quality provides high quality music and accessible to all levels of musicians. And on Shark Tank, when they pitch their product, they got a deal from Lori Greiner for $250,000 for 16% equity, and they are so happy.
Their appearance on Shark Tank takes their product to high levels. They got deals and partnerships with music schools and their product is sold effortlessly. They got the opportunity to learn from Lori. Expand their business, innovate new products. Their story is something that if you want to make something easy for someone, then God really helps you to achieve your goal.

Hi, I’m Sandiya Kanwal! I’m in my final semester of my bachelor’s degree and I have a strong passion for sharing the inspiring stories of entrepreneurs. Writing for SharkTankInsights.com helps me explore how creative people turn simple ideas into successful businesses. I enjoy learning from their challenges, strategies, and achievements, and I love inspiring readers who dream of building something great.








