Frame Your Feline Net Worth Shark Tank Update 2025

Cat owners often face a common challenge: despite investing in stylish and expensive cat furniture like trees, scratching posts, and cozy beds, their cats frequently prefer to lounge in simple cardboard boxes instead.

The traditional cat furniture tends to be large, unattractive, and can clutter living spaces. Many pet owners wish for a solution that not only keeps their cats happy but also looks good in their home.

Enter Brian and Kristina, the creators of Frame Your Feline. They recognized this issue and invented a unique product: a floating wall shelf that also serves as an art display. Instead of just being a shelf, it features a stylish frame where your cat can perch and be showcased as a “living piece of art.”

The design includes two sleek shelves and panels that can be changed to showcase different artwork. When a cat jumps up, it enhances the decor of the room, turning the feline into a focal point without any need for training—cats love climbing and resting on high surfaces naturally.

Frame Your Feline Net Worth Shark Tank Update 2025

Brian and Kristina asked for a $100k investment in exchange for 10% equity in their company. This meant they valued their company at $1 million. They did not secure a deal with any of the Sharks. After the show aired, Frame Your Feline saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Frame Your Feline in 2025 is about $1.33 million.

The duo pitched their business on Shark Tank, seeking $100,000 for a 10% ownership stake in their company. Their presentation included a live demonstration with a cat, making it entertaining. However, the Sharks had mixed feelings. Some were enthusiastic about the concept but felt the price point was too high, while others were skeptical about whether cat owners would pay a premium for what they saw as a novelty product. Ultimately, Brian and Kristina didn’t secure a deal on the show, but they did not give up on their venture.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Frame Your Feline Shark Tank Pitch

Brian and Kristina, who love cats and run a design and marketing business, came up with a unique idea called Frame Your Feline. This concept was created when they moved to a new home and didn’t want to bring their old cat tree, which they found unattractive. Inspired by a beautiful painting from Kristina’s father, they thought, What if we could merge art with cat furniture?

Initially, they crafted a handmade version of the product from wood, which wasn’t the best choice for cats as it absorbed odors. They later refined their design using lightweight, non-porous materials, improving both the function and overall product quality.

In 2022, they launched their website with little money for marketing and managed to make $3,000 in sales. Their big break came when they attended CatCon, a cat-themed convention, where they sold $10,000 worth of frames. They also ran a Kickstarter campaign that raised $11,000 to help fund their business.

In their pitch on Shark Tank, they demonstrated their product by showing a cat jumping into the frame, creating a fun visual of a “living painting.” While the Sharks enjoyed the demonstration and laughed, they were left wondering if this quirky idea would actually appeal to customers and drive sales.

Queries + Shark’s Responses, and Final Deal

The Sharks had mixed feelings about the product. 

Lori Greiner: She liked the concept but believed the price would hinder sales and deter investors, leading her to decline the opportunity.

Barbara Corcoran: Barbara viewed the product as more of a hobby rather than a viable business investment and expressed strong doubts about its market potential, which caused her to back out.

Daymond John: Daymond also appreciated the creativity but agreed that the pricing was a significant issue, leading him to also decline.

Kevin O’Leary: Kevin was very critical and felt the valuation of the product was unrealistic, stating that there were serious problems with the idea. Consequently, he chose not to invest.

Mark Cuban: Mark suggested that reducing the price to $49 could improve the chances of success, but the founders stood by their pricing based on quality and U.S. manufacturing, which some Sharks felt was too high for the category

Ultimately, none of the Sharks opted to invest in Frame Your Feline. 

What Went Wrong With Frame Your Feline  On Shark Tank?

The main problem highlighted here is about the price of a cat shelf that was being pitched to Sharks. They felt that $299 was too high, even if the shelf looked artistic. The Sharks suggested lowering the price to a range of $49 to $99 to make it more appealing to buyers.

Another concern was about scalability. The people behind the product had only sold a small amount of it, just a few thousand dollars’ worth. The Sharks wanted to see much higher sales numbers before they would consider investing their money. While it could be fun for a cat, they were uncertain whether cat owners would take it seriously enough to want to buy it.

Product Availability

Frame Your Feline is a special type of cat shelf that you can mount on your wall. It includes a unique picture frame with two floating shelves that your cat can use for climbing and lounging. The picture frame allows you to display artwork that can be changed out whenever you want, adding a decorative touch to the space.

The shelf is designed to be lightweight and strong, making it easy to put up on your wall. It’s perfect for cats that enjoy climbing and hiding in cozy spots.

You can find this product on the company’s official website. It retails for $299.95 and is designed as a premium, handcrafted alternative to traditional cat furniture. Some Sharks felt the price was high for the category, though the founders stood by their use of premium materials and U.S. manufacturing.

What Happened To The Frame Your Feline  After Shark Tank?

After appearing on Shark Tank, Brian and Kristina worked hard to make their product better and attract more customers. They found ways to make their product cheaper to produce, which can help increase profits. They put more effort into marketing, which means they tried to get their product in front of more people through advertising and promotions.

They introduced new designs of their product, likely to keep things fresh and appealing to customers. It is too early to determine the full impact on sales following the Shark Tank airing.

As of today, their company is still operating, but it remains focused on a specific group of customers (in this case, cat lovers) rather than becoming a widely recognized brand. While still appealing to a niche market, the product has gained traction among cat lovers looking for design-forward solutions.

Conclusion 

Brian and Kristina appeared on Shark Tank to promote their product called Frame Your Feline. The product features a real picture frame that surrounds a lounging cat, transforming them into a living art installation.

While they had a fun experience pitching their idea, the Sharks raised concerns about pricing, while the founders explained the product’s design, quality, and longevity. Although no deal was made, they continue growing the brand and connecting with cat lovers who value a more artistic approach to feline furniture.

Even though they didn’t strike a deal with the Sharks, they didn’t give up. They continued to work on their business and still sell their cat frames today.

Their success shows that there are cat owners who want to decorate their pets with unique items, as long as the price is reasonable. So, would you consider hanging a decorative frame of your cat on your wall? Some people might, but they’d likely prefer it to be more affordable.