Frameri was made to make wearing glasses more exciting. Most people see glasses as a boring necessity. Konrad Billetz and Kevin Habich thought glasses could be fun. They created glasses with interchangeable frames and lenses. This gave people the chance to change their look every day. Konrad and Kevin shared their idea on Shark Tank. They wanted $150,000 in exchange for 3.5 percent equity.
They showed the Sharks how easy it was to switch frames and lenses. The Sharks liked the design but were concerned about the business. The Sharks asked many questions about sales and costs. Will the entrepreneur get a deal on Shark Tank? Check out the Frameri update!
Frameri Net Worth Shark Tank Update 2025
Konrad Billetz went on Shark Tank asking for $150,000 for 3.5% of his company. This meant he thought his business was worth $4,285,714. He made a deal with Mark Cuban and Lori Greiner for $150,000 for 8%, lowering the valuation to $1,875,000. The episode was aired on May 9, 2014. The interchangeable eyeglass frame brand closed in 2018. The current net worth of Frameri Eyeglasses is $0 in 2025.
Frameri kept going after Shark Tank. The company worked hard to grow. Many people liked the idea of changing frames and lenses. They thought it was cool to make glasses fun. Even with this interest, Frameri struggled. The cost of making the glasses was very high. The company also had a hard time getting new customers. Competing in the glass industry was not easy.
The business could not make enough money to survive. In January 2018, Frameri shut down. They had tried their best but could not continue. As of 2024, Frameri is no longer in business.
Konrad and Kevin did not get a deal on Shark Tank. They asked for $150,000 for 3.5 percent equity. Kevin O’Leary offered a loan instead. He wanted $150,000 as a loan. He also wanted 3.5 percent equity. He asked for a royalty of $25 per unit until he earned three times his investment.
The founders felt the royalty was too high. They decided not to take the deal. No other Sharks made offers. They left the tank without a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $150,000 as a loan, 3.5% equity, $25 per unit royalty until he recouped three times his investment | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Frameri Shark Tank pitch
Konrad Billetz and Kevin Habich created Frameri to make glasses exciting. Konrad wore glasses every day. He felt like they limited his style. He wanted glasses to be more like clothing. He wanted people to feel good about wearing them. Kevin shared this vision. They worked together to make Frameri. The idea came from their own experiences. They wanted to make glasses that fit different moods and outfits.
They also wanted to solve the problem of carrying both glasses and sunglasses. This led them to create interchangeable lenses and frames. Starting the company was hard. They faced many challenges in the beginning. Designing the product was not easy. The frames and lenses needed to be high quality. They also had to be durable. This made production costs very high. Another problem was marketing.
Many people did not know about their product. They had to work hard to spread the word. They used crowdfunding to get started. Their campaign was successful. They raised $64,000. They also had $70,000 in pre-order sales. This gave them hope to keep going. Konrad and Kevin were passionate about their idea. They wanted to grow their business. They went to Shark Tank for help.
Konrad and Kevin walked into the Shark Tank with confidence. They believed in their idea. They introduced their product to the Sharks. They explained that Frameri was about giving people choices. They showed how easy it was to switch frames and lenses. They gave samples to the Sharks to try. The Sharks were impressed by how simple the design was. They liked how the product worked.
The founders shared their business numbers. They had $70,000 in pre-orders. They had raised $64,000 through crowdfunding. They also explained the costs. Each frame cost $27 to make. Each lens cost $10. They sold a full set for $500.They asked the Sharks for $150,000. They were willing to give up 3.5 percent equity. They wanted the Sharks’ help to grow their business. The Sharks were interested in the product. But they had many questions about the business.
The Sharks wanted to know more about Frameri. They asked about the costs of making the product. Konrad and Kevin explained the costs. Each frame costs $27. Each lens costs $10. The Sharks thought these costs were high. The Sharks also asked about sales. Konrad and Kevin shared their numbers. They had $70,000 in pre-orders. They had also raised $64,000 through crowdfunding. The Sharks were not impressed.
They thought these numbers were too low. Daymond John asked about the company’s valuation. The founders valued the company at over $4 million. Daymond thought this was too high. He said the numbers did not support the valuation. Lori Greiner asked about the target market. Konrad and Kevin said their product was for people who cared about style. They wanted to make glasses a fashion item.
Lori liked the idea but had doubts about the market. Kevin O’Leary asked about pricing. He thought $500 for a full set was too expensive. He said most people would not pay that much. The Sharks also asked about competition. Konrad and Kevin said their design was unique. They believed no other company offered interchangeable lenses and frames. The Sharks liked the product. But they were not sure about the business.
Each Shark shared their opinion one by one. Daymond John was the first to speak. He did not like the valuation. He thought the founders were using Shark Tank for marketing. He quickly dropped out. Lori Greiner spoke next. She agreed with Daymond. She thought the business was not ready for investment. She decided not to make an offer. Robert Herjavec gave his opinion next. He said the company was too early.
He wanted to see more growth before investing. He also dropped out. Mark Cuban was the next to go. He did not like the business strategy. He said the founders were not focused. He decided not to invest. Kevin O’Leary was the only Shark to make an offer.
He offered $150,000 as a loan. He wanted 3.5 percent equity. He also asked for a $25 royalty per unit. He said the royalty would stop after he earned three times his investment. Konrad and Kevin thought about Kevin’s offer. They decided the royalty was too high. They rejected the offer. No other offers were made. They left the tank without a deal.
What Went Wrong With Frameri On Shark Tank?
Frameri had several problems during their Shark Tank pitch. These issues stopped the Sharks from investing. The biggest problem was the valuation. The founders asked for $150,000 for 3.5 percent equity.
The Sharks thought this was too high. Daymond John said the valuation did not match the numbers. Another issue was the sales. The company had $70,000 in pre-orders. They raised $64,000 from crowdfunding.
The Sharks thought these numbers were too small. They wanted to see more success. The cost of the product was another problem. A full set sold for $500. The Sharks thought this was too expensive. Kevin O’Leary said most people would not pay that much.
The early stage of the company was also a concern. Robert Herjavec said the business was not ready for investment. He wanted to see more growth. These problems made the Sharks hesitate. None of them, except Kevin O’Leary, made an offer.
Product Availability
Frameri offered interchangeable glasses. The frames and lenses could be switched. This gave customers more options. They could change their look easily. The frames were made from strong materials. The lenses were designed for easy removal. The product was stylish and innovative. Frameri was sold online. A full set cost $500. The price included frames and lenses.
The high price made it a premium product. The company had some early success. They raised $64,000 through crowdfunding. They also had $70,000 in pre-orders. But they could not grow beyond this. Frameri is no longer available. The company shut down in January 2018.
Conclusion
Frameri started with a creative idea. Konrad and Kevin wanted to change how people saw glasses. They created interchangeable frames and lenses. They believed this would make glasses exciting. They presented their idea on Shark Tank. They asked for $150,000 for 3.5 percent equity. Kevin O’Leary made an offer but it had a royalty. The founders rejected the deal. After Shark Tank Frameri struggled.
The company faced challenges with costs and competition. They could not make enough money to survive. In January 2018 Frameri shut down. The idea was good but the business could not succeed.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
