Two years back, Susan Petersen launched Freshly Picked, a company that provides leather footwear for babies. She started with pieces of leather from a garage sale and crafted shoes for her infant son. She offered them on Etsy for $20 and they were quickly sold out. This achievement prompted her to produce additional shoes and eventually bring on assistance. When she was unable to pay for the leather she required, she devised an inventive solution to obtain the funds.
She collaborated with her brother to collect scrap metal from windows. She brought the metal to a scrapyard and sold it for $200. This enabled her to purchase the leather required to proceed with her business. When she showed up on Shark Tank, Freshly Picked had generated $500,000 in sales that year. She aimed to earn $2-3 million in the upcoming year.
She boasted a substantial following on Instagram and a robust customer base. Will the entrepreneur get a deal on Shark Tank? Check out the Freshly Picked update to find out!
Freshly Picked Net Worth Shark Tank Update 2025
Susan Peterson went on Shark Tank asking for $150,000 for 10% of her company. This meant she thought her business was worth $1,500,000. She made a deal with Daymond John for $150,000 for 25%, lowering the valuation to $600,000. The episode was aired on January 24, 2014. The baby-moccasin brand remains a thriving e-commerce company with a strong online presence. Using the viral/heavy-traction method, the current net worth of Freshly Picked is estimated to be around $15–20 million in 2025.
After the Shark Tank episode aired, Freshly Picked did not go forward with the deal made on TV. Daymond John offered Susan $150,000 for 25% of the company but after the show, he tried to change the deal. Susan chose not to accept the new terms. Despite this setback, the company continued to grow. In the years after Shark Tank Freshly Picked expanded its product range.
The company’s valuation went from $1.5 million to $14 million. Freshly Picked is still in business today and continues to sell its products online. The company also sells on Amazon. The brand has gained popularity and has shown no signs of slowing down. Susan has continued to run the company without outside investment and has achieved great success.
Freshly Picked did get a deal on Shark Tank. Daymond John offered $150,000 for 25% equity in the business. This offer was made after Susan presented her business and its growth potential. However, after the show aired Daymond attempted to renegotiate the terms of the deal. Susan did not accept the new offer and moved forward without a Shark investor.
Despite this, her business has continued to thrive and grow with a large customer base and strong online presence.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | $150,000 for a 25% equity | $150,000 for a 20% equity | Yes to the original offer |
| Kevin O’Leary | $75,000 with a 7% royalty | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Freshly Picked Shark Tank pitch
Susan Petersen launched Freshly Picked with a straightforward concept. She aimed to create footwear for her infant son. She started with leather remnants acquired from a yard sale. After crafting several pairs of moccasins, she listed them for sale on Etsy. The shoes quickly sold out, and Susan recognized the opportunity to transform this into a business. She encountered obstacles throughout the journey.
One of the main challenges was the high price of leather. Susan lacked sufficient funds to purchase the leather required, so she needed to think outside the box. She collaborated with her brother to collect scrap metal from windows. She brought the metal to a scrapyard and sold it for $200. This funding enabled her to purchase the leather required to keep crafting shoes. As the company expanded, she employed assistance and began manufacturing the shoes in California.
Her sales increased rapidly, and when she was featured on Shark Tank, she generated $500,000 in annual sales. Susan faced many challenges on her journey yet she was resolute in her goal of achieving success for her business. She had faith in her product and put in great effort to realize it. Her narrative is a genuine illustration of determination and ingenuity.
With dedication and effort, Susan transformed Freshly Picked into a thriving enterprise. She began with nothing and developed a brand that is currently valued in the millions. The business keeps developing and expanding and Susan’s narrative acts as a motivation for fellow entrepreneurs.
When Susan Petersen showcased Freshly Picked on Shark Tank she displayed her business with assurance. She requested $150,000 in return for 10% ownership of the business. She recounted her journey of launching the business with leftover leather and transforming it into a thriving brand. She described the process of making the shoes and how they were set for $60 for each pair.
Susan also presented the sales numbers, which included $500,000 in total sales for the year. She noted that she had a substantial audience on Instagram and that 10% of her followers turned into sales. She anticipated that her sales would hit $2-3 million next year.
The sharks were amazed by Susan’s narrative and the expansion of her enterprise. Mark Cuban informed Susan that her journey from poverty to wealth symbolized the American dream. Nonetheless, he lacked knowledge about shoes and chose not to invest. Robert Herjavec concurred with Mark and similarly declined the deal. Lori Greiner believed Susan would perform better independently and chose not to invest as well.
Kevin O’Leary recognized promise in the business and proposed a deal. He proposed $75,000 without equity but with a 7% royalty for each unit sold until the $75,000 was repaid. Subsequently, the royalty would decrease to 5%. He sought to have Daymond John contribute his clothing expertise to the agreement. Daymond John subsequently presented his proposal, suggesting $150,000 in exchange for 25% equity in the business. Susan reflected on the proposal and chose to agree to Daymond’s conditions, resulting in a deal on camera.
The sharks posed multiple inquiries to Susan regarding Freshly Picked. They sought to understand further the expenses involved in producing the shoes and the pricing. Susan clarified that producing a pair of shoes in the U.S. costs $17 while she sells them for $60. The sharks were interested in the production method and how the business was expanding. Susan mentioned that she had employed assistance to create the shoes and that the production was taking place in California.
The sharks were interested in learning about Susan’s clientele and her methods for attracting new customers. She stated that she was acquiring 1500 new Instagram followers weekly and that 10% of those followers were turning into sales.
The sharks were amazed by the company’s expansion and possibilities. They were interested in whether Susan had any intentions to broaden the product range. Susan mentioned that she was already developing additional products such as bags and various accessories. She also noted that she intended to boost production and enhance sales.
The sharks appeared enthusiastic about the possibilities for Freshly Picked but were worried about the equity proposal and whether the company could maintain its growth rate.
The sharks admired Susan’s enthusiasm and the expansion of Freshly Picked. Nonetheless, they expressed worries regarding the equity proposal. Kevin O’Leary showed interest in the business but preferred to arrange the deal using a royalty rather than equity. He suggested $75,000 with a 7% royalty for each unit sold until the $75,000 was paid back, after which the royalty would decrease to 5%.
Kevin thought this framework would enable him to make money with reduced risk. Daymond John recognized the opportunity in the business and presented his proposal. He offered $150,000 for a 25% stake in the business. Susan requested that Daymond reduce the equity to 20%, but Daymond declined. He clarified that the 25% equity was essential because his skills and time were worth a lot.
Susan agreed to Daymond’s proposal of $150,000 for a 25% stake. The agreement was reached on camera, but following the broadcast, Daymond tried to alter the deal’s conditions. Susan chose to reject the new offer, leading to the deal’s collapse. Despite this, Freshly Picked persisted in growing and expanding. Susan progressed without a Shark investor and has since developed the business into a multi-million-dollar enterprise.
What Went Wrong With Freshly Picked On Shark Tank?
The deal with Daymond John fell apart after the show aired. Daymond attempted to renegotiate the terms of the deal and Susan chose not to accept the new terms. This was the main issue that caused the deal to fall apart. There were no major negative points raised by the sharks that prevented the company from securing a deal.
The sharks were impressed with the business but the offer made by Daymond did not align with Susan’s vision for the company. She chose to continue growing the business on her own without the help of an investor.
Product Availability
Freshly Picked offers a variety of products, including baby moccasins, bags, and other accessories. The products are available for purchase on the company’s website. The shoes are also available on Amazon. The company’s website offers a wide range of products for babies and toddlers. The shoes are priced at $60 per pair and the company also offers other products at varying prices.
Freshly Picked has grown its product line to include diaper bags, backpacks, and more. The company’s products are made in the U.S. and they are designed with comfort and style in mind. The company continues to innovate and expand its product offerings.
Conclusion
Freshly Picked’s journey on Shark Tank was an exciting one. Susan Petersen started her business with scraps of leather and built it into a successful brand. The deal made on Shark Tank did not go through but Freshly Picked continued to grow. The company is now valued at $14 million and shows no signs of slowing down. Freshly Picked continues to offer high-quality products to its customers and is poised for continued success in the future.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
