Millions of people worldwide deal with the same holiday distress each year, confused with Christmas lights. It may rapidly take away the joy of decorating when you have to go through the process of unwrapping those old strings, testing each bulb, and battling to put them evenly around the Christmas tree.
An opportunity for family bonding might be ruined by the lengthy and frequently irritating process, which can cause tension and disappointment. Light show enthusiast, Brad Boyink believed that this was an issue in need of a unique solution, and Geek My Tree fills that need.
Geek My Tree’s innovative LED glow balls, which can be set to play music and display a range of patterns, provide a unique twist on traditional Christmas lights. Brad’s idea was to bring the moving displays of light that fascinate people outside to the family Christmas tree inside the house.
Brad presented his idea to the Sharks in Shark Tank with the goal of getting a $225,000 investment for a 25% stake in his business. Even with the difficulties presented by high production costs and a highly specialized market, Brad caught the attention of sharks so let’s find out if he got any deal or not.
geek my Tree Net Worth Shark Tank Update 2025
Brad Boyink asked for a $225k investment in exchange for 25% equity in his company, Geek My Tree. This meant he valued his company at $900,000. He made a deal with Kevin O’Leary for $225k in exchange for 50% of his company, which valued it at $450,000. After the show aired, Geek My Tree saw a big increase in website traffic, sales, and social media exposure. Unfortunately, due to various challenges, including high production costs and legal issues, Geek My Tree ceased operations in 2018. As a result, the current net worth of Geek My Tree is $0.
In spite of these new ideas and the company’s early success, there were significant issues. Geek My Tree had to close by 2018. According to the company’s producer, Brad Boyink, duplicate goods, heavy tariffs, and legal difficulties related to patent concerns were the primary causes of the closure.
Geek My Tree has ceased operations as of 2024, and their unique moving glow balls are no longer for sale. After their Shark Tank appearance and deal with Kevin O’Leary, Geek My Tree saw a significant rise in both sales and popularity. To expand its product line, the company even introduced additional items including Party Pixels, an animated light grid, and Tree Effects, a tiny Christmas tree with lights.
Yes, Geek My Tree was successful in getting a Shark Tank deal with Kevin for $225,000 for 50% equity. Brad Boyink requested $225,000 in return for a 25% stake in his business. Kevin O’Leary recognized the potential of the invention, despite the doubts of the majority of Sharks regarding the lights’ high price. He made Brad an offer of $225,000 for 50% equity. Brad counter-offered for 40% equity, but Kevin refused it. In the end, Brad accepted Kevin’s demands, and a deal was finalized.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Kevin O’Leary | $225,000 for 50% equity. | $225,000 for 40% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Geek My Tree Shark Tank Pitch
Geek My Tree’s founder, Brad Boyink, has always had a passion for making fascinating light shows. Before he developed the business, He was well-known for setting up one of the biggest Christmas light displays in the United States, attracting thousands of tourists each year.
He came up with the concept of bringing these stunning displays indoors, especially to Christmas trees, because he loved synchronized light shows. Brad created the Animated Glow Balls to improve the holiday decorating experience and make decorating trees easier while still adding a wow element. He was inspired by his dissatisfaction with conventional string lights.
During his Shark Tank pitch, Brad passionately presented Geek My Tree as a ground-breaking invention that will revolutionize Christmas tree decorating. He clarified that his Animated Glow Balls were an experience in and of themselves, providing synchronized music choices and vibrant colors via a smartphone app.
Brad showed how simple it was to set up the lights by hanging them from a central ring above the tree, avoiding the need for tangled wires and an uneven distribution of light.
At first, Brad requested $225,000 for 25% equity, stating that the money would be utilized to cut expenses and increase output. He also explained that the cost of the lights might drop rapidly with longer manufacturing runs.
During Brad’s pitch, the sharks had different queries about the product that Brad explained confidently.
Mark Cuban asked about the cost of the lights. Brad answered that due to the current limited manufacturing expense, the beginning packages cost between $300 and $400, but, with increasing quantity, costs could reduce by 50%.
Kevin O’Leary asked why someone would pay this much for Christmas lights when there are cheaper alternatives. Brad claimed that ordinary lights don’t provide the same experience as Geek My Tree lights, which include superior LED lighting and the capacity to sync with music.
Barbara Corcoran was concerned about the high prices and she said that typical families will not buy these. Brad admitted the product’s high price, Brad also highlighted its unique value and stated that further price reductions would follow as production expanded.
Mark Cuban was impressed by the product but he thought the device was too costly for the typical buyer. He decided not to invest.
Barbara agreed with Mark, saying that most families couldn’t afford the product due to its high price. She rejected the offer as well.
Robert Herjavec liked the idea but Robert wasn’t sure the market would be ready to pay that much for Christmas lights. He made the decision not to invest in the business.
Lori Greiner also thought that the idea was innovative but she agreed with her other Sharks that the pricing was high. She declined to make an investment.
Despite the high prices, Kevin was attracted to the product because of its unique features and gave an offer of $225,000 for 50% shares. After some negotiation, Brad accepted Kevin’s offer.
Product Availability
Today the product is not available. Geek My Tree went out of business in 2018 and its goods are no longer available for purchase due to competition from cheaper duplicates, legal issues, and production scaling challenges. At first, customers could buy the products on Amazon and the corporate website.
Conclusion
Geek My Tree has a bright future with its creative approach to holiday décor and an appealing Shark Tank offer that resulted in a partnership with Kevin O’Leary, with $225,000 for 50% equity. All the other sharks declined to invest in the business for different reasons.
Even after the Kevin partnership, Long-term business stability proved to be difficult for the company, even with the new items and the early sales boom. The shutdown of the company is caused by the difficulties of high production costs, competition from competitors, and legal troubles.
For a short while, Brad Boyink’s creativity and enthusiasm for innovative light shows added a whole new dimension of excitement to Christmas décor, even though Geek My Tree may no longer be in operation.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
