The Gnome Advent Calendar is founded by Jenna Hess. Her hometown is Frisco, Texas. She requested $45,000 on Shark Tank in exchange for 10% of her company. Jenna has developed a fascinating product that offers a unique way to count down to Christmas. It’s an advent calendar with gnomes on it.
You discover a lovely gnome within every new door you enter. Every gnome has been meticulously handmade by Jenna. The gnomes are composed of fine cloth. The folklore of Scandinavia served as her inspiration. She sells more than simply Christmas products. It is suitable for Halloween and Easter. Additionally, Valentine’s Day calendars are available. Jenna wants Christmas customs to be more joyful.
She hopes to share her love of gnomes with others. She is offering a fun and unique way to celebrate the holidays. Jenna’s goal is to make her business grow. She hopes to get a Shark on board to help her grow her brand and reach more people. Will the entrepreneur get a deal on Shark Tank? Check out the Gnome Advent Calendar update to find out!
Gnome Advent Calendar Net Worth Shark Tank Update 2025
Jenna Hess asked for a $45,000 investment in exchange for 10% equity in her company, Gnome Advent Calendar. This meant she valued her company at $450,000. She did not secure a deal with any Shark. After the show aired, the Gnome Advent Calendar saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Gnome Advent Calendar in 2025 is approximately $800,000.
In our Gnome Advent Calendar update research, After Shark Tank Jenna’s company continued to grow. Her website and TikTok shop were key to her success. She reached many customers through influencer marketing. Jenna did not spend money on ads. She used influencers who loved gnomes. They helped spread the word. Her product was loved by many people. She did not get a deal on Shark Tank.
However, her business kept growing. She used the feedback from the Sharks to improve her product. She continued to sell her gnome advent calendars online. Today the company is still in business and growing strong. The brand is a favorite for holiday lovers. Jenna’s hard work has paid off. She was able to build a successful business. People love the charm and magic of her gnome calendars.
They look forward to using them every year. The future looks bright for the Gnome Advent Calendar. People love the charm and magic of her gnome calendars. They look forward to using them every year. The future looks bright for the Gnome Advent Calendar.
In terms of a Gnome Advent Calendar update, No. The Gnome Advent Calendar did not get a deal on Shark Tank. The Sharks were interested in the product but had concerns. They loved the idea but thought the price was too low. Some Sharks thought the price should be much higher. The Sharks thought the calendars should sell for $300 or more. They thought the product was worth more than it was priced.
Even though Jenna did not get a deal, the Sharks were impressed by her work. They liked how she built her business. They also liked her passion for the product. Despite not getting a deal, Jenna still achieved success. She used the advice from the Sharks to improve her business. She made it work without outside help from the Sharks.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | 700k for 20% equity | N/A | yes |
| Kevin O’Leary | out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
Gnome Advent Calendar Shark Tank Pitch
Jenna Hess has experience in the medical field. She began her career in the medical field. She spent the next ten years as a stay-at-home mother. She was looking for a method to support her family. Jenna sorted through a lot of merchandise to sell. Some were good but others weren’t. She had the proper thing in mind.
Jenna felt she needed to return to her job after her divorce. She was looking for a job that would allow her to be at home with her children. She was reluctant to part with them. Advent calendars were the source of Jenna’s success. She was motivated to design a novel advent calendar. She was aware of the popularity of gnomes. She had access to a program that displayed the results of people’s searches.
Gnomes were popular. Jenna got the concept for her company from this. She made her first advent calendar featuring gnomes. She put a lot of effort into the product’s design. She ensured that every gnome was distinct. She also ensured that the calendar was of excellent quality. She thought she might add even more pleasure to holiday customs.
Her goal was for families to anticipate the advent calendar every year. Jenna began promoting her gnome advent calendar with influencers who joined her. Her goods soon began to sell. The adorable gnomes and the product’s concept were adored by consumers. Jenna discovered the ideal business that enabled her to succeed while staying at home with her children.
Jenna Hess appeared on Shark Tank to pitch her product. She left with a positive attitude and broad smiles. She requested $45,000 in exchange for 10% of her company. She clarified that her offering was an original approach to the Christmas countdown. The Gnome Advent Calendar was her gift. Jenna revealed that handmade gnomes were included in every calendar.
She also discussed the use of premium fabric in the creation of the gnomes. Scandinavian folklore served as the inspiration for the designs. Jenna informed the Sharks that she was also selling advent calendars for Halloween and Easter, among other holidays. According to her, she wanted to establish a yearly ritual that families could anticipate. She described the distinctive features of her product. Other advent calendars weren’t like it.
Jenna had faith in the Gnome Advent Calendar’s ability to expand and gain popularity as a seasonal product. She added that the market for advent calendars was expanding. Jenna discussed her product sales strategy. She clarified that she sold on TikTok and had her own webpage. TikTok has been a great assistance in spreading the word. She requested assistance from the Sharks to expand her company. Jenna needed direction and counsel. She was aware that she possessed something unique. She was prepared to advance her company’s operations.
The Sharks had many questions about Jenna’s Gnome Advent Calendar. They wanted to know more about the product. Kevin O’Leary asked how much it costs to make. Jenna explained that the Christmas calendar sold for $147. She said it cost her $47 to make. The Sharks were surprised by the price. They thought the product was a great deal. They thought it was worth more. Mark Cuban agreed that it was too cheap.
He thought the product should be priced higher. Jenna explained that the average cost for a 12-inch gnome was $28. She said her gnome advent calendar worked out to $6.12 per gnome. The Sharks were impressed with the math. They also asked about the number of gnomes in each calendar. Jenna shared that the Christmas calendar had 24 gnomes.
The Halloween calendar had 31 gnomes. The Sharks then asked about Jenna’s sales. She said her lifetime sales were $160,000. She was in business for only 18 months. That was a good start. But the Sharks wanted to know how she found customers. Jenna explained that she did not buy ads. Instead, she worked with influencers on TikTok. She gave them a box of gnomes and they showed it to their followers.
This helped her get more customers. The Sharks wanted to know more about how she found influencers. Jenna said she looked for influencers who had a lot of followers. She knew that if the right influencers showed the gnomes, it could help grow her business. The Sharks also asked about Jenna’s background.
Jenna shared that she had started in healthcare. She later became a stay-at-home mom. After her divorce, she knew she needed to work. She created her business to stay home with her kids and provide for her family. The Sharks could see Jenna’s passion and hard work. They were impressed by what she had built.
There was disagreement among the Sharks. Kevin O’Leary expressed his curiosity. He was uncertain however about the gnome advent calendars’ retail viability. He believed that selling them in stores may be challenging. If Jenna only sold online, he enquired. Jenna acknowledged that she exclusively sold her goods online. According to Robert Herjavec, the price was too cheap.
He believed that the Christmas box ought to cost at least $300. He concurred with Damon John that the product was more valuable. They believed the company had the potential to become worth millions of dollars. Robert nevertheless made the decision not to invest. He stated that he believed the company could succeed without his assistance. He was out even though he admired Jenna’s business.
The product was also favored by Mark Cuban. However, he believed that a higher price was necessary. He claimed that if someone wanted to work at their own leisure this was the ideal business. But Mark was out because he couldn’t keep up with the business’s pace. Though she thought it was not for her Lori Greiner adored the concept and the final product. She believed she was unable to contribute as much to the company’s expansion as Jenna desired. She was also out.
Daymond John responded similarly. He claimed to have an agreement with Wendy’s Gnome Shop already. He didn’t require another gnome company. Daymond was therefore absent. The Sharks all commended Jenna for her success and hard work even though they were all out. They were impressed with what she had done. They wished her the best of luck. Jenna left the stage without a deal. But she was confident that her business would keep growing.
What Went Wrong With Gnome Advent Calendar on Shark Tank?
The Gnome Advent Calendar’s primary problem was its cost. For a number of the sharks, the product was inexpensive. They thought that rather than selling the Christmas calendar for $147 it could fetch at least $300. According to Robert Herjavec, he believed that raising the price would increase the company’s profitability. Additionally,y Jenna’s marketing strategy was deemed insufficient by the sharks to attract a larger audience.
They thought Jenna would have to invest in advertising to expand the business even though the TikTok strategy worked well in the near term. Additionall,y some sharks believed that the product was too specialized and that demand for it might be insufficient outside of the holiday season. While the product was cute and unique the sharks were not convinced that it would be a long-term success without significant changes to the pricing and marketing strategy.
Product Availability
The Gnome Advent Calendar may be purchased online via Jenna’s TikTok shop and website. It is available for purchase for Christmas, Halloween, and Easter. The Christmas calendar comes with 24 gnomes and costs $147. 31 gnomes are included in the $135 Halloween calendar. Other calendars with festive themes are also available from Jenna, who is always searching for new ways to grow her product line.
The advent calendars are handcrafted and fashioned from premium fabrics to make sure they are one-of-a-kind and exceptional. Customers can buy the calendars online via the TikTok shop or the corporate website. The product will not currently be available for purchase in retail establishments. Jenna has concentrated on developing an internet company that is well-represented on social media.
Conclusion
Jenna Hess’s Gnome Advent Calendar is a unique and magical way to celebrate the holidays. While the business did not get a deal on Shark Tank the product has continued to grow and gain popularity. Jenna’s creativity and passion for building a new holiday tradition have helped her succeed. She has used social media and influencers to promote her product and has built a loyal customer base.
The Gnome Advent Calendar continues to be available for purchase online and is a fun way for families to celebrate the holidays together. Despite the sharks’ concerns Jenna’s business is thriving and continues to offer new and exciting holiday products. With her determination and hard work, the future looks bright for the Gnome Advent Calendar.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
