Many people love the taste of s’mores. But making them can be hard. You need a campfire, and it can get messy. This makes it tough for those who want a quick, easy treat.
To solve this, some entrepreneurs create new desserts. They aim to give the same yummy taste without the hassle. One such person is Carmen Lindner. She made a special treat called the “s’muffin.” It’s a mix of a s’more and a muffin. Carmen hoped her idea would become big.
She went on the TV show Shark Tank in Season 4. There, she wanted the Sharks to invest in her business, Gotta Have S’More. Carmen asked for $75,000 in exchange for 25% of her company. Did the entrepreneur get a deal on Shark Tank? Check out our Gotta Have S’More update to find out!
Gotta Have S’More Net Worth Shark Tank Update 2025
Carmen Lindner went on Shark Tank asking for $75,000 for 25% of her company. This meant she thought her business was worth $300,000. She did not make a deal with any Shark. The episode was aired on February 15, 2013. The company remains active and continues to sell gourmet s’mores desserts online. Using the default 10% yearly growth method, the current net worth of Gotta Have S’More is estimated to be around $1 million in 2025.
After appearing on Shark Tank, Carmen kept working on her business. She wanted to make her s’muffins available to more people. In 2014, she sold the company to Annalisa Mastroianni Johnson. Annalisa owned the building where Carmen made her treats. She liked the s’muffins and believed in the business. Under Annalisa’s leadership, the company continued. They worked on making shipping easier and reaching more customers.
But by 2022, things changed. The physical shop closed. Their social media hasn’t had new posts since December 2022. As of today, it’s unclear if Gotta Have S’More is still in business. Some think they might have stopped, while others hope they’re planning something new.
Carmen went on Shark Tank asking for $75,000. She was willing to give up 25% of her company for this investment. The Sharks liked the taste of her s’muffins. But they had concerns about the business. They worried about high shipping costs and other challenges. Because of these issues, none of the Sharks made a deal with Carmen. She left the show without an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Gotta Have S’More Shark Tank pitch
Carmen Lindner loved the classic campfire treat, s’mores. She wanted to make a version that people could enjoy anytime, without a campfire. This led her to create the s’muffin. It’s a muffin that tastes like a s’more. Starting the business wasn’t easy. Carmen faced challenges in making the perfect recipe. She also had to figure out how to package and sell her treats. But she was determined. She believed many people would love her s’muffins.
On Shark Tank, Carmen introduced herself and her product. She shared samples of her s’muffins with the Sharks. They enjoyed the taste. Carmen explained that her business, Gotta Have S’More, had been running for two and a half years. In that time, she made $250,000 in sales. She was only selling in Los Angeles but wanted to start shipping across the country.
Carmen asked for $75,000 in exchange for 25% of her company. She believed this investment would help her grow her business. Keep reading our Gotta Have S’More update to see what happens next!
The Sharks had many questions for Carmen.
Kevin O’Leary asked about the cost of making the s’muffins and their selling price. Carmen said it cost $9.34 to make a dozen s’muffins. She sold them for $29.95 per dozen.
Mark Cuban wanted to know about shipping costs for national orders. Carmen explained that shipping required five pounds of dry ice. This made the shipping cost over $60 for customers.
Robert Herjavec asked why she wanted to ship nationally instead of focusing on local sales. Carmen said she dreamed of making her business bigger and reaching more people.
Each Shark responded to Carmen’s pitch.
Kevin O’Leary thought the high shipping cost was too much. He decided not to invest.
Mark Cuban felt Carmen should focus on local sales. He believed trying to ship nationally was a mistake. He chose not to invest.
Robert Herjavec also didn’t like the idea of national shipping. He saw many problems with the business and declined to invest.
Daymond John made a joke, saying her strategy was “s’muffin crazy.” He didn’t invest.
Barbara Corcoran said she liked real s’mores more than the s’muffin. She also chose not to invest.
In the end, none of the Sharks made an offer. Carmen left without a deal.
What Went Wrong With Gotta Have S’More On Shark Tank?
Several issues kept Carmen from getting a deal. The biggest problem was the high shipping cost. Sending the s’muffins nationally required dry ice, making shipping very expensive. The Sharks thought customers wouldn’t want to pay so much for shipping. They also felt Carmen should focus on local sales before trying to expand. Some Sharks didn’t see the s’muffin as special enough to stand out in the market. These concerns led them to pass on the investment.
Product Availability
From our Gotta Have S’More update research, after Shark Tank, the company continued to sell s’muffins. They offered different flavors, all aiming to capture the taste of a s’more. Customers could buy them online and have them shipped. However, the high shipping cost remained a challenge. The company worked on ways to reduce this cost. They also sold their treats in local Los Angeles stores.
As of today, it’s unclear if the products are still available. The company’s website is down, and its social media is inactive. This makes it hard to know where, or if, the s’muffins can still be purchased.
Conclusion
Carmen Lindner created the s’muffin to give people a new way to enjoy the classic s’more taste. She took her idea to Shark Tank, hoping to get help to grow her business. While the Sharks liked the taste, they had concerns about costs and strategy. Carmen didn’t get a deal but kept working on her business. Over time, Gotta Have S’More faced challenges, especially with shipping costs.
As of today, it’s unclear if the company is still operating. Fans of the s’muffin hope it will make a comeback or that Carmen will introduce new treats in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
