Goumi was founded by Linsey Fuller and Lili Yeo to address a problem that parents are familiar with. Booties and mittens for babies always come off. Parents find this difficult, and babies may even find it uncomfortable. Lili and Linsey wanted to assist parents in providing a safe and warm environment for their infants. So they made booties and baby mittens that remain on.
Goumi was a novel approach to an old issue. Linsey and Lili presented their ideas to the sharks during Shark Tank Season 11. They want $1 million in exchange for 8% of the business. The sharks wanted to know why their products were more expensive than other infant supplies. The founders discussed their background and the effort that went into the concept. Will the entrepreneur get a deal on Shark Tank? Check out Goumi’s update!
Goumi Net Worth Shark Tank Update 2025
Linsey Fuller and Lili Yeo asked for a $1 million investment in exchange for 8% equity in their company. This meant they valued their company at $12.5 million. They made a deal with Kevin O’Leary for $1 million as a line of credit at 9% interest in exchange for 10% equity. This new deal valued their company at $10 million. After the show aired, Goumi saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Goumi is about $14.64 million.
In our Goumi research, Goumi became more well-known after the episode aired. The concept of booties and mittens that stay on was well received. This aided in the expansion of the business. The company’s annual revenue grew to almost $2 million. Additionally, Goumi made a donation to aid during the COVID-19 pandemic.
They even launched a scheme that allows consumers to resell their used goods. However, Goumi had an issue in 2023. Certain robes have to be recalled due to noncompliance with safety regulations. Their sales suffered as a result, yet they persisted in trying to do better. Goumi is still operating today.
In terms of Goumi, Yes Goumi made a deal with Kevin O’Leary. Linsey and Lili asked for $1 million for 8% equity but Kevin offered a different deal. He gave them $1 million as a credit line with a 9% interest rate. He also took 10% of the company.
This meant they could use the money but they would pay interest on it. They accepted Kevin’s offer and continued to grow their company. Other sharks were interested too but only Kevin made a deal. This helped Goumi grow its business faster.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $1 million as a line of credit at 9% interest and 10% equity | N/A | yes |
| Daymond John | $1 million for 30% equity | Offered $1 million for 15% equity | N/A |
| Mark Cuban | out | N/A | N/A |
Goumi Shark Tank pitch
Lili Yeo and Linsey Fuller first crossed paths in a preschool. Better baby items were what both mothers desired. They noticed an issue. Booties and baby mittens always fell off. Babies’ toes would get cold and they would scratch their faces. They were aware that parents required a remedy. They were motivated by this to create booties and mittens that remain on.
They put a lot of effort into their designs. To prevent the goods from slipping, they employed unique closures. They selected safe and soft textiles because they desired high-quality items. Initially, they encountered difficulties. To expand and establish their brand they required funding. Finding the appropriate materials and testing the final goods takes time. However, Lili and Linsey continued. They wanted to support other parents and had faith in their concept.
Lili and Linsey made an appealing argument when they appeared on Shark Tank. They demonstrated how a frequent issue was resolved with Goumi goods. They described how booties and ordinary mittens always come off. They talked about how and why they founded the company. They demanded 8% of Goumi in return for $1 million.
This was a significant request and several sharks felt it was excessive. They displayed items like booties, mittens, and even a gown that can be used as a sleeping bag. The sharks paid attention, but they were cautious while striking a bargain. Some were unsure about the exorbitant cost, but they appreciated the concept. They asked whether buyers would be willing to pay more for booties and infant mittens.
The sharks had a lot of inquiries. They were curious as to why Goumi goods were so costly. Lori Greiner believed that parents might find the cost prohibitive. Kevin O’Leary enquired about the sales and earnings of the business. Mark Cuban was curious about how it was packaged and displayed at retail establishments.
Barbara Corcoran likened Goumi to another business in which she had invested. She was curious as to why Goumi was unique. Lili and Linsey responded to every query. They clarified that their booties and mittens were of superior quality. The goods that remained better than others were shared. This caused the sharks to consider the product’s worth more.
The sharks had mixed opinions about the product, although they felt it was clever. Lori liked the design but thought the price was high. Barbara thought it wasn’t distinctive enough when she compared it to other brands. Although Mark loved the packaging he felt that it did not adequately display the goods in stores.
Daymond offered $1 million in exchange for 30% of the company. However, Linsey and Lili desired to retain a larger portion of the business. Then an offer came from Kevin O’Leary. He proposed a $1 million credit line with 10% equity and 9% interest. Lili and Linsey considered the agreement and concurred with Kevin. They believed it was a wise decision to support Goumi’s development.
What Went Wrong With Goumi On Shark Tank?
A few sharks chose not to negotiate. The cost seemed excessive to Lori. She was concerned that her parents might not be able to afford it. Barbara didn’t believe it was different from other brands. In retailers, Mark thought the product’s narrative was unclear.
Some sharks stopped investing because of these points. Although Daymond and Kevin thought the product had potential the founders rejected Daymond’s offer because it was too pricey. They were better off with Kevin’s offer. They were looking for an agreement that would allow them to develop without sacrificing too much control. They were unable to accept additional offers as a result.
Product Availability
Goumi sells a variety of infant supplies. Babies are prevented from scratching their faces by their mittens. Their boots stay warm thanks to their booties. There’s also a gown that can be snapped into a sleep sack. Soft materials like bamboo and organic cotton are used in the items.
The booties cost $18 and the mittens cost $24. For $102, Goumi also sells a beginning kit that comes with several products. Both Goumi’s website and websites such as Amazon sell the products. Boutique retailers also carry some of the things. Parents appreciate Goumi items’ style and quality.
Conclusion
Goumi’s journey on Shark Tank was a success. Linsey and Lili came up with a clear problem and a smart solution. The sharks saw value in their idea. Kevin O’Leary made a deal that helped Goumi grow. Since Shark Tank Goumi has continued to make products that help parents.
They also made it through the challenges of the pandemic. They even gave back by donating a part of their sales. Though they had a recall in 2023 they kept working hard to make their products safe. Goumi is still growing and adding new items. It will be exciting to see how they keep helping families with smart and safe products in the future.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








