Brian Riley’s grandfather was involved in a bicycle accident. He fractured multiple vertebrae. Brian and Kyle Jansen aimed to enhance bike safety for children. They established Guardian Bikes. The bicycles are equipped with a SureStop braking system. This system assists in avoiding wipeouts. It operates by applying the rear brake initially. Next, it engages the front brake. Brian and Kyle entered Shark Tank.
They asked for $500,000 in exchange for 10% ownership. Their objective was to expand their business. Will the entrepreneur get a deal on Shark Tank? Check out the Guardian Bikes update to find out!
Guardian Bikes Net Worth Shark Tank Update 2025
Brian Riley and Kyle Jansen asked for a $500k investment in exchange for 10% equity in their company. This meant they valued their company at $5 million. They made a deal with Mark Cuban for $500k in exchange for 15% of their company, with three conditions: the technology had to remain unique, they had to meet specific sales goals, and they had to hire a PR person. This new deal valued their company at $3.33 million. After the show aired, Guardian Bikes saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Guardian Bikes is about $5.39 million.
Guardian Bikes experienced rapid growth following its appearance on Shark Tank. The agreement with Mark Cuban was very beneficial. By the year 2019, they had sold more than 35,000 bicycles. They gained recognition for their safety attributes. Parents were fond of their bicycles.
In 2022 they relocated manufacturing to the United States. They launched a manufacturing plant in Indiana. This resulted in the creation of 100 new jobs. The firm secured an additional $3 million from Mark and various other investors.
Currently, Guardian Bikes generates $24 million annually. Their overall sales exceeded $40 million. They keep enhancing their bicycles. They remain concentrated on safety and quality. Their SureStop brake system remains one-of-a-kind. They continue to be at the forefront of children’s bike safety.
Yes Guardian Bikes got a deal. Mark Cuban offered $500,000 for 15% equity. There were three conditions. First, the technology had to be unique. Second, they had to meet specific sales goals. Third, they had to hire a PR person. Brian and Kyle accepted the deal. This partnership helped their business grow a lot. The deal closed successfully.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Chris Sacca | Out | N/A | N/A |
| Kevin O’Leary | $500,000 for 20% equity | N/A | N/A |
| Mark Cuban | $500,000 for 15% equity | N/A | Yes |
| Barbara Corcoran | Out | N/A | N/A |
Guardian Bikes Shark Tank pitch
Brian Riley and Kyle Jansen aimed to address an issue. Brian’s grandfather was involved in a serious biking accident. He injured his back. This motivated Brian to enhance the safety of biking. Kyle accompanied him on this mission. They desired children to experience biking with joy and no fear. Establishing Guardian Bikes was challenging. They faced numerous difficulties. Creating the SureStop system required time.
They experimented with numerous concepts before discovering the correct one. Producing goods was challenging as well. They needed to locate a factory capable of producing their bikes. Financing was another issue. They required funds to expand their business. In spite of these difficulties, they persevered. They remained concentrated on their objective. Their efforts were rewarded. They developed a product designed to ensure children’s safety. Guardian Bikes established itself as a reliable brand.
Brian and Kyle stepped into Shark Tank with assurance. They sought $500,000 for a 10% share. They described their SureStop braking system. This system stops accidents where riders go head-first over the handlebars. It employs one lever to manage both brakes. The sharks were captivated by the safety feature.
Brian and Kyle discussed their business strategy. They aimed to increase production. They also aimed to promote their bicycles more effectively. Their aim was to enhance safety for children biking in all places. The sharks inquired about numerous things. Brian and Kyle responded to them clearly. They demonstrated enthusiasm for their product.
Mark Cuban proposed a deal. He sought 15% ownership in exchange for $500,000. He included three requirements. The other sharks provided various responses. Kevin O’Leary proposed obtaining a license for the technology. Barbara Corcoran and Lori Greiner chose not to invest. Brian and Kyle accepted Mark’s proposal. It was the ideal match for their vision.
The sharks were filled with numerous inquiries. Kevin O’Leary inquired why they chose to manufacture bikes rather than license the technology. Brian stated that producing bikes allowed them to oversee the quality. Chris Sacca inquired about their sales figures. Brian mentioned that they had already sold numerous bikes. Lori Greiner was curious about the production expenses. Kyle described their pricing approach.
Barbara Corcoran questioned their selling abilities. She believed they required a persuasive salesperson. Mark Cuban inquired about the distinctiveness of their braking system. Brian and Kyle demonstrated how SureStop differed from other braking systems. The sharks additionally talked about the market possibilities. They consented that safety was crucial for parents.
Brian and Kyle managed the questions effectively. They demonstrated an extensive understanding of their product. They persuaded Mark Cuban to put money into their business. The questions assisted in elucidating the worth of Guardian Bikes.
The sharks had mixed reactions. Barbara Corcoran was the first to go out. She felt the founders needed better sales skills. Chris Sacca also passed. He liked the idea but did not see a big market for it. Lori Greiner decided not to invest. She was unsure about the production costs. Kevin O’Leary made an offer. He wanted $500,000 for 20% equity. He suggested they stop making bikes.
He wanted them to focus on licensing the SureStop system. Brian and Kyle did not agree. They believed in making bikes themselves. Kevin later withdrew his offer. Mark Cuban stepped in. He offered $500,000 for 15% equity. He added three conditions. The technology had to be unique. They needed to meet sales goals. They also had to hire a PR person. Brian and Kyle accepted his offer. Mark’s support helped them grow their business.
What Went Wrong With Guardian Bikes On Shark Tank?
Not every shark was persuaded. Barbara Corcoran believed the founders were deficient in sales abilities. Chris Sacca believed the market was overly limited. Lori Greiner was worried about manufacturing expenses. Kevin O’Leary did not support their business model. He desired for them to license the technology rather than produce bikes. The primary problem was a lack of consensus on strategy.
Certain sharks did not recognize the worth of producing bikes. Some questioned the founders’ capability to expand the business. Nonetheless, Mark Cuban had faith in their vision. He recognized the potential of their product. His funding contributed to their success.
Product Availability
Guardian Bikes are available online. Their website is the main place to buy. They also sell through other online retailers. The bikes are priced competitively. Parents find them worth the cost. Each bike comes 99% assembled. This makes setup easy. The SureStop braking system is the key feature. It prevents accidents and keeps kids safe. The bikes are lightweight and easy to ride.
They come in different sizes for various ages. Guardian Bikes focuses on safety and simplicity. Their website has detailed information. Customers can choose the right bike for their child. The bikes are also available in some stores. This makes it easy for parents to buy them. Guardian Bikes continues to innovate. They remain a leader in kids’ bike safety.
Conclusion
Guardian Bikes had a great journey on Shark Tank. They solved a big problem with their SureStop system. Their partnership with Mark Cuban helped them grow. They moved production to the United States. They continue to focus on safety and quality.

Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.








