Many people love sushi but find it hard to get fresh and tasty options quickly. Traditional sushi places can be slow and expensive. This makes it tough for busy folks who want a quick meal.
To fix this problem, brothers Yuen and Peter Yung started a new kind of sushi restaurant. They called it “How Do You Roll?” Their idea was to let customers make their own sushi rolls in a fast and casual setting. This way, people could enjoy fresh sushi without waiting long or paying too much.
In Season 4 of Shark Tank, the Yung brothers shared their idea with the Sharks. They hoped to get support to grow their business. They were looking for a $1 million investment in exchange for 12% of their company. Did the entrepreneurs get a deal on Shark Tank? Check out our How Do You Roll update to find out!
How Do You Roll Net Worth Shark Tank Update 2025
Yuen and Peter Yung went on Shark Tank asking for $1,000,000 for 12% of their company. This meant they thought their business was worth $8,333,333. They made a deal with Kevin O’Leary for $1,000,000 for 20%, lowering the valuation to $5,000,000. The episode was aired on February 22, 2013. The fast-casual sushi franchise later shut down. The current net worth of How Do You Roll is $0 in 2025.
After appearing on Shark Tank, the Yung brothers’ business saw some changes. They had hoped to expand their fast-casual sushi franchise with the help of an investment from the Sharks. However, the deal they made on the show did not go through after further discussions. Despite this setback, the company continued to operate for a few more years.
In 2015, they sold How Do You Roll to a private restaurant group. Unfortunately, by August 2021, the business had closed all its locations and was no longer in operation. This shows how challenging the restaurant industry can be, even with a unique idea.
Yes, during their appearance on Shark Tank, Yuen and Peter Yung did get a deal. They asked for $1 million in exchange for 12% of their company. After some talking, Kevin O’Leary offered them $1 million for 20% of the business, plus a monthly payment to all shareholders. The brothers agreed to this deal on the show. However, after the show, the deal did not happen. This means they did not get the investment they had hoped for from Kevin O’Leary.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | 1# $1 million for 22% equity, plus a monthly distribution 2# $1 million for 20% equity, plus a monthly distribution | $1 million for 15% equity | Yes |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
How Do You Roll? Shark Tank pitch
Yuen and Peter Yung grew up working in their family’s restaurant. They learned a lot about the food business from a young age. They saw that many people wanted sushi but found it hard to get fresh and quick options. This gave them the idea to start their own restaurant. They wanted to make sushi that was both fast and customizable.
This means customers could choose what they wanted in their sushi rolls. They believed this would make sushi more accessible to everyone. So, they started “How Do You Roll?” to bring this idea to life.
When Yuen and Peter Yung went on Shark Tank, they wanted to show how their restaurant was different. They brought fresh ingredients and set up a sushi-making station. Peter invited Barbara Corcoran to pick her favorite wrap, protein, and sauce. He then made her a custom sushi roll right there. The other Sharks also got to try their signature rolls.
This showed how customers could create their own sushi quickly. The brothers explained that they had been running their business for two years.
They had already sold 40 franchises, with 15 of them open. They also had two locations that they owned themselves. They were looking for a $1 million investment in exchange for 12% of their company. They wanted this investment to help grow their business even more. Keep reading our How Do You Roll update to see what happens next!
The Sharks had many questions about the business. They wanted to understand it better.
Kevin O’Leary asked how much money the brothers expected to make that year. Yuen said they would earn $250,000 from franchise royalties. He also said their two restaurants would make over $1 million in sales together.
Barbara Corcoran wanted to know how much it costs for someone to open a franchise. Yuen explained that it cost between $270,000 and $300,000. This included the franchise fee, supplies, and equipment. The brothers would then get 7% of all sales from each franchise every week. This helped the Sharks understand how the business worked.
Each Shark had their own thoughts about the business.
Mark Cuban was the first to speak. He said he did not want to be in the sushi business, so he decided not to invest.
Daymond John also chose not to invest. He thought the profit margins were too low and was worried about using fresh fish.
Robert Herjavec and Barbara Corcoran also decided not to invest. They were not convinced by the business model.
Kevin O’Leary was the only one interested. He offered $1 million for 22% of the company, plus a monthly payment to all shareholders. The brothers asked if he would lower his share to 15%. Kevin said no but agreed to 20%. After thinking about it, the brothers accepted his offer.
Product Availability
From our How Do You Roll update research, after the deal with Kevin O’Leary did not happen, the Yung brothers kept running their business. In 2015, they sold “How Do You Roll?” to a private restaurant group. The details of this sale are not known. The new owners kept the restaurants open for a few more years. However, by August 2021, all locations were closed. As of today, “How Do You Roll?” is no longer in business. This means their customizable sushi is not available anymore.
Conclusion
The story of “How Do You Roll?” shows how hard the restaurant business can be. Yuen and Peter Yung had a new idea to make sushi fast and customizable. They even got a deal on Shark Tank. But, the deal did not happen, and the business faced challenges. Even after selling the company, it eventually closed. This reminds us that even with a good idea, success is not guaranteed. It takes a lot of work, and sometimes things do not go as planned.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
