Starting a fire for camping or grilling can be tough for many people. Sometimes, the tools available make the process even more frustrating. Wet conditions, wind, or even just a lack of good fire-starting materials can ruin a plan for a cozy campfire or a delicious barbecue. This problem has bothered outdoor lovers and campers for years. It is not just about convenience; it is also about safety and efficiency.
That is where Insta-Fire comes in. Entrepreneurs Konel Banner and Frank Weston created this amazing product to make starting a fire simple and stress-free. Insta-Fire is a fire starter that works in almost any condition. It can burn on water, withstand strong winds, and even burn up to 1000 degrees Fahrenheit.
They presented their invention on Shark Tank Season 7. Their pitch was full of hope and determination. The entrepreneurs requested $300,000 for 10% equity. Did the entrepreneurs get a deal on Shark Tank? Check out our Insta-Fire update to find out!
Insta-Fire Net Worth Shark Tank Update 2025
Konel Banner and Frank Weston went on Shark Tank asking for $300,000 for 10% of their company. This meant they thought their business was worth $3,000,000. They made a deal with Mark Cuban and Lori Greiner for $300,000 in exchange for 30% of the company, lowering the value to $1,000,000. The episode was aired in February 2016. Insta-Fire grew steadily selling fire starter products for camping and emergencies. With about 10% growth each year, the current net worth of Insta-Fire is estimated to be around $2.4 million in 2025.
The company grew tremendously after appearing on Shark Tank. During Season 8, a special update segment revealed some exciting news. Konel and Frank successfully closed the deal with Mark Cuban and Lori Greiner. With the investment, they purchased new packing machines, which helped them improve production.
By 2022, Insta-Fire had made over $4 million in yearly revenue. They expanded their product range and gained loyal customers worldwide. The fire starter is now available on major platforms like Amazon and their official website. The company is still in business and thriving as of today. They continue to grow their brand and make fire-starting easier for everyone.
Yes, Insta-Fire got a deal on Shark Tank. Konel and Frank originally asked for $300,000 in exchange for 10% equity in their company. The negotiation went back and forth as the Sharks considered the potential of the product. Finally, Mark Cuban and Lori Greiner partnered and closed the deal at $300,000 for 30% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner and Mark Cuban | 1# $300,000 for 33.3% equity 2# $300,000 for 30% equity | $300,000 for 20% equity | Yes |
| Kevin O’Leary | 1# $300,000 for 33.3% equity 2# $300,000 for 25% equity | N/A | N/A |
| Daymond John | $300,000 for 20% equity + 33.3% of online sales | $300,000 for 17.5% retail + 25% online | No |
| Mark Cuban | Partnered with Lori | N/A | N/A |
Insta-Fire Shark Tank pitch
Konel Banner and Frank Weston created Insta-Fire to solve a problem they experienced personally. They wanted to make it easy and safe to start a fire anywhere, even in extreme conditions. They spent seven years developing and perfecting their product. However, they faced many challenges in the beginning.
The biggest problem was getting the product into the market. Despite having a great invention, they struggled to gain exposure for years. When they finally started selling, they realized the importance of better machines to increase production. Their journey was not easy, but their passion kept them going.
Konel and Frank started their pitch by demonstrating how Insta-Fire worked. They showed how their product could burn directly on water, sleet, or snow. It was also strong enough to resist winds up to 30 miles per hour. They shared that each pack could burn up to 1000 degrees Fahrenheit and last for a long time. For grilling, they introduced charcoal lighter pouches that made the process quick and easy.
The entrepreneurs explained that Insta-Fire was designed for three markets: emergency fuel, fire starter, and charcoal lighting. They impressed the Sharks by showing the versatility of their product. The founders asked for $300,000 for 10% equity in their business. Keep reading our Insta-Fire update to see what happens next!
The Sharks had many questions about Insta-Fire. Each Shark wanted to understand the product and its potential.
Mark Cuban asked about the production cost. The founders shared that each charcoal pouch cost $0.185 to make and sold for $1.49. Mark was concerned about the low selling price and how they would handle large-scale production.
Kevin O’Leary questioned the company’s valuation. He thought the business was not worth $1 million. The founders explained that their sales were steadily increasing, which gave them hope for growth.
Daymond John asked about their marketing strategy. He wanted to know how they planned to increase awareness and drive sales. The founders admitted they needed help reaching more customers.
The Sharks appreciated the product but had concerns about scaling and profitability.
Each Shark had a different response to the pitch:
Kevin O’Leary liked the product but found the valuation too high. He offered $300,000 for 33.3% equity. Later, he lowered it to 25% and then to 20%, trying to compete for the deal.
Daymond John offered $300,000 for 20% of retail and 33.3% of online equity. He reduced it to 17.5% for retail and 25% for online sales.
Mark Cuban and Lori Greiner partnered to offer $300,000 for 33.3% equity. Lori explained that her expertise in retail and Mark’s online knowledge could help the business grow. They reduced their equity demand to 30% to win the deal.
The founders accepted the offer from Mark and Lori, choosing two Sharks who could provide the best support for their product.
Product Availability
Based on our Insta-Fire update research, the product is widely available today. You can find Insta-Fire on Amazon and on their official website. The fire starter comes in different pack sizes, including options for camping, hiking, and emergency kits.
Each pouch is eco-friendly, burns cleanly, and is naturally insulated. It is designed to work in extreme conditions, making it perfect for outdoor lovers. Pricing is competitive, with affordable options for bulk purchases. The product is also available in some offline stores.
Conclusion
Insta-Fire’s journey on Shark Tank was filled with challenges and triumphs. The founders overcame their struggles and secured a deal with Mark Cuban and Lori Greiner. This partnership helped them grow their business and achieve their goals. Today, Insta-Fire continues to make life easier for campers, hikers, and anyone who needs a reliable fire starter.
Stay tuned for more updates on Insta-Fire as they expand and explore new opportunities. Their story is an inspiration for entrepreneurs everywhere.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
