Everybody loves their pets and wants to protect them, but dogs can occasionally suffer the same health risks as people from air pollution. Dogs may be harmed by breathing in airborne pollutants, such as dust, smoke from wildfires, or other contaminants. It can be difficult for pet owners to keep their animals safe when they live in regions that frequently experience dust storms, pollution, or wildfires.
Entrepreneurs Kirby Holmes and Evan Daugherty created the K9 Mask, a face mask made especially for dogs, to address this issue. It fits the snout of a dog and functions similarly to an N95 mask for humans. The goal of their product is to protect pets from dangerous air contaminants.
Kirby and Evan submitted their K9 Mask in Shark Tank, hoping to land a transaction that would help them expand their company. The sharks questioned them hard and demanded $200,000 for 20% stock. Did the entrepreneur get a deal on Shark Tank? Check out our K9 Mask update to find out!
k9 mask Net Worth Shark Tank Update 2025
Judy Schott and Nita Gassen asked for a $150k investment in exchange for 10% equity in their company. This meant they valued their company at $1.5 million. They made a deal with Lori Greiner for $150k in exchange for 18% of their company. This new deal valued their company at $833,000. After the show aired, The Better Bedder saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Better Bedder is about $1.23 million.
K9 Mask’s company flourished because of the substantial attention they received during their Shark Tank participation. The agreement to exchange 40% shares for $200,000 with Daymond John was reached during the event, but the deal was never formally consummated. The business prospered despite this.
K9 Mask is still operating and has added more products. The dog mask is now available in a variety of colors, and there is even a human counterpart. Pet owners can simply get the masks by shopping for them on Amazon and on their official website. The company keeps offering a solution to people who live in places where there are problems with the quality of the air, so dogs can breathe without risk.
Yes, K9 Mask landed a transaction on Shark Tank. Daymond John made an offer to the sharks that included $200,000 in exchange for 45% stock. But Kirby and Evan worked the transaction down to forty percent ownership. Although the agreement was approved during the show, it did not close because of post-show events. The business moved forward despite this.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | $200,000 for 45% equity | 1# $200,000 for 30% of equity 2# $200,000 for 40% of equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Blake Mycoskie | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
K9 Mask Shark Tank pitch
Dog enthusiasts Kirby Holmes and Evan Daugherty were motivated to develop the K9 Mask after they discovered there were no practical ways to shield dogs from bad air quality. Many dog owners were worried about their dogs’ health because of the increase in wildfires and pollution, but there was no solution on the market that addressed this problem. Seeing this gap, Kirby and Evan decided to design a canine mask that would filter out dangerous air particles in the same way as masks do for us.
Early on, they had to tackle things like ensuring the filters worked and creating a mask that suited various breeds comfortably. Still, they were committed to creating a product that would benefit pet owners worldwide.
Kirby and Evan presented their special K9 Mask to the sharks during their Shark Tank presentation. They described how the mask’s reusable carbon filter shields canines from smoking, pollutants, and other airborne contaminants. Because the mask’s filters could be changed, it was economical and environmentally beneficial for pet owners to use.
The company’s founders requested $200,000 in exchange for a 20% stake in their business. They highlighted the importance of their product, particularly in areas where wildfires and other air quality problems are common. Sales of the product had reached about $200,000 in the first 14 months, and given the growing public awareness of air pollution, they expected even greater development.
Mark Cuban raised a question regarding the product’s demand and whether consumers would genuinely purchase a mask for their dog. According to Kirby, they had previously noticed strong sales increases, particularly in regions impacted by wildfires.
Lori Greiner wanted to know if the product would comfortably suit dogs of all sizes.
Evan clarified that the masks were made in different sizes to accommodate dogs of different sizes and breeds.
Kevin O’Leary enquired whether the product’s cost was prohibitive for most dog owners. While acknowledging that the product wasn’t inexpensive, the founders stressed how crucial it was to safeguard pets’ health.
Daymond John asked about the number of sales. The founders responded they did $204,000 in sales in the last 14 months.
Blake questioned the cost and price of the product. The founders revealed it costs $25 to make and $59 for retail.
In the end, Lori chose not to accept the arrangement. She didn’t think the product had enough mass-market appeal and thought it was esoteric.
Kevin O’Leary also failed, pointing out that the typical dog owner finds the high expense to be prohibitive.
Mark Cuban decided not to take part, even though he thought the product had a lot of potential for success.
Robert Herjavec did the same, believing the product to be too specialized for his purposes as an investor.
Daymond John made an offer after realizing the potential in the expanding pet product sector. He offered $200,000 for 45% equity. After a long negotiation, he agreed to 40% equity instead of 45%.
Product Availability
The K9 Mask comes in a range of sizes and colors to suit different dogs. It is available for purchase on both their own website, K9 Mask, and Amazon, where it has received favorable feedback.
The product has a washable carbon filter built in, and replacement filters are sold separately. This makes it simple for dog owners to put the mask back on and keep their animals safe from dangerous air contaminants. Although it is more expensive, the business positions it as a high-end solution for dog owners who live in regions vulnerable to pollution, wildfires, or bad air quality.
Conclusion
Since making its debut on Shark Tank, K9 Mask has advanced significantly. Despite the failure of the Daymond John sale to go through, the business is still growing and providing a service to pet owners who wish to shield their canines from air pollution. These days, their masks come with matching human masks and are offered in a variety of colors.
The product’s experience on Shark Tank increased its exposure, and despite being a niche offering, K9 Mask has found success in the expanding pet safety equipment industry. As they continue to broaden their product line and attract more clients, the future appears bright.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
