Shawn Genenbacher conceived a grand idea. He aimed to simplify the process of hanging Christmas lights. His product Lite-Netics utilized magnets to connect lights to metal siding and gutters. This made installing lights easy. Numerous individuals find the pressure of putting up outdoor lights unpleasant. Shawn proposed a solution.
He introduced Lite-Netics to Shark Tank and requested $125,000 in return for a 20% stake. Will the entrepreneur get a deal on Shark Tank? Check out the Line-Netics update to find out!
Line-Netics Net Worth Shark Tank Update 2025
Brett Nardini went on Shark Tank asking for $125,000 for 20% of his company. This meant he thought his business was worth $625,000. He did not make a deal with any Shark. The episode was aired on December 13, 2013. The magnetic holiday light company remains active and continues to sell commercial lighting systems online. Using the default 10% yearly growth method, the current net worth of Lite-Netics is estimated to be around $1–1.5 million in 2025.
Lite-Netics stayed in business after Shark Tank. Shawn continued to sell his magnetic Christmas lights. 2022 the company filed a patent lawsuit against Nu Tsai Capital LLC. This was for copyright infringement. Lite-Netics products are still available today. Customers can buy them on the Lite-Netics website. The business is growing despite challenges. Shawn has kept his dream alive. He works to bring his lights to more homes.
Shawn did not get a deal on Shark Tank. He asked for $125,000 for 20% equity. The sharks liked his idea but had concerns. Kevin O’Leary offered $125,000 for 50% equity. His deal depended on securing a licensing agreement. Daymond John offered the same amount for 40% equity. Shawn countered and asked Daymond to lower it to 30%. Daymond said no. Shawn declined both offers. He left the tank without a deal.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | $125,000 for 40% equity | $125,000 for 30% equity | N/A |
| Kevin O’Leary | $125,000 for 50% equity | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Line-Netics Shark Tank pitch
Shawn Genenbacher aimed to address a widespread issue. A lot of individuals do not enjoy hanging up Christmas lights. The procedure is difficult and takes a lot of time. Shawn considered a superior approach. He utilized magnets to simplify the process of hanging lights. This concept originated from his experience collaborating with expert builders. He observed the significant time and effort required for installing lights.
Shawn aimed to assist homeowners and installers in saving time. In the beginning, Shawn encountered numerous obstacles. Production expenses were elevated. Magnets are pricey, resulting in a high product cost. Shawn had difficulty discovering a method to reduce prices. Promoting products was also a struggle. He had to demonstrate to people how his product functioned. Establishing a customer base requires time.
Shawn prioritized selling to professional installers initially. This allowed him to acquire experience and receive feedback. In four years, his business expanded gradually. When he appeared on Shark Tank, Lite-Netics had generated $400,000 in revenue. Shawn’s path demonstrates his commitment to addressing challenges.
Shawn’s presentation was concise and targeted. He presented Lite-Netics as an easy answer for suspending outdoor Christmas lights. He demonstrated how the magnetic lights operated. The magnets adhered effortlessly to metal surfaces such as gutters. This conserved time and energy. Shawn described his business strategy. He began by selling to professional contractors. Now he aimed to enter the retail sector.
Shawn requested $125,000 from the sharks for a 20% stake. He disclosed his sales figures. Lite-Netics generated $118,000 over the last year, resulting in a net profit of $38,000. Shawn discussed his intentions for growth. He aimed to reduce the product’s cost. Home Depot assisted him in locating less expensive manufacturers.
The sharks paid close attention. Kevin O’Leary and Daymond John recognized an opportunity. They presented proposals but desired additional equity. Shawn objected but was unable to come to a consensus. Other sharks expressed worries regarding pricing and market demand. Despite the difficulties, Shawn’s presentation demonstrated his enthusiasm for the product.
The sharks were curious about Lite-Netics and had numerous inquiries. They were curious about the reasons for the product’s high price. Shawn stated that magnets are pricier than conventional materials. A typical 50-foot string of lights at Home Depot is priced between $20 and $25. Shawn’s lights are priced at $70 for the same length. He was striving to reduce prices. Home Depot assisted him in locating cost-effective manufacturers.
Robert Herjavec inquired about the intended audience. Shawn mentioned that he initially collaborated with professional builders and aimed to extend his reach to homeowners. Mark Cuban inquired about the competition. Shawn claimed that his product was one of a kind and patented. Lori Greiner inquired about how easy the installation is. Shawn demonstrated how the magnets functioned. This amazed the sharks but did not address pricing issues.
The sharks also talked about market attractiveness. Robert mentioned that the cost was excessive for the majority of homeowners. Lori and Mark came to an agreement. They were concerned that clients would select less expensive alternatives. Kevin proposed a licensing agreement. He proposed to link Shawn with major figures in holiday lighting. Shawn contemplated the proposal but sought improved conditions.
The sharks showed varied reactions to Lite-Netics. Kevin O’Leary appreciated the product but desired greater equity. He proposed $125,000 for a 50% stake. His arrangement relied on licensing contracts. Daymond John additionally presented a proposal. He proposed $125,000 for 40%. Shawn rejected Daymond’s proposal. He requested that he reduce the equity to 30%. Daymond declined.
Robert Herjavec chose not to make an offer. He believed the cost was excessive for homeowners. Mark Cuban showed no interest in the market. Lori Greiner expressed worries regarding the product’s attractiveness. She believed it required additional effort to draw in customers. The primary issue for the sharks was the cost. The use of magnets increased the product’s cost.
This restricted its market opportunities. Ultimately, Shawn refused both proposals. He was reluctant to relinquish too much equity. He exited the tank without reaching an agreement. Regardless of the result, Shawn remained optimistic. He had faith in his product and its possibilities.
What Went Wrong With Line-Netics On Shark Tank?
Lite-Netics encountered multiple obstacles on the Shark Tank. The sharks were worried about the costs. The product was expensive due to the magnets. This restricted its attractiveness to homeowners. Robert Herjavec stated that the majority of people would not spend $70 on a string of lights. Lori Greiner similarly questioned the demand in the market. The sharks were uncertain regarding the business model.
Shawn prioritized professional builders initially. He aimed to grow into retail. This change concerned certain sharks. Mark Cuban showed no interest in the market whatsoever. He didn’t perceive the opportunity for development. Kevin O’Leary and Daymond John presented proposals. Both sought greater equity than Shawn was prepared to provide. Shawn’s proposed counteroffer was unsuccessful.
Daymond declined to reduce his equity requirement. Kevin’s agreement was contingent upon licensing contracts. Shawn rejected these conditions. The sharks’ worries and elevated equity requests halted a deal.
Product Availability
Lite-Netics can be bought online. Customers have the option to purchase the product on the Lite-Netics site. The magnetic lights are made for a straightforward setup. They adhere to metal surfaces such as gutters and siding. This conserves time and energy. The item is distinctive and protected by a patent. Lite-Netics lights cost more than conventional lights. A 50-foot length is priced at $70.
This indicates the price of magnets. The firm is striving to reduce costs. Shawn has collaborated with producers to source cost-effective materials. Lite-Netics prioritizes innovation and quality. The item is favored by professional installers. It is also attracting interest from homeowners. Shawn keeps expanding the business. He aims to enhance the accessibility of the lights. Lite-Netics demonstrates how innovative concepts can address daily challenges.
Conclusion
Lite-Netics had a memorable journey on Shark Tank. Shawn Genenbacher presented a unique product. The magnetic Christmas lights solved a common problem. The sharks had concerns about pricing and market demand. Shawn did not get a deal but stayed determined. His company continues to grow. Lite-Netics is available online and has a loyal customer base.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
