Pancakes are a household staple around the world. People love making them for breakfast, and now there is even a day dedicated to pancakes. So, the love for pancakes is undeniable.
However, the flour used to make the pancakes doesn’t necessarily offer any nutritious properties, and that is the problem that Samuel came across when trying to find a nutritious flour to make pancakes for his wife.
Hence, he decided to make his own flour with popcorn. Popcorn-made flour is extremely nutritious and light and makes fluffy pancakes and waffles. Not only that, it is also very delicious.
Samuel came into the shark tank asking for $140,000 for 15% of his company, the Long Table. Did the entrepreneur get a deal on Shark Tank? Check out our Long Table Pancakes update to find out!
Long Table Pancakes Net Worth Shark Tank Update 2025
Samuel Taylor asked for a $140k investment in exchange for 15% equity in his company. This meant he valued his company at approximately $933,333. He did not make a deal with any of the sharks. Despite this, after the show aired, Long Table saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Long Table in 2025 is about $1.38 million.
Thanks to Shark Tank, the product and the company got the attention it needed. By the time the episode aired, Samuel had already set up his social media and had rebranded the entire packaging. He also revamped his website. He took the advice of the sharks seriously and followed it. This reaped great results because when the episode aired, loads of people went on social media to find the product and order it.
Along with that, the website itself gained a lot of traction on the day the episode aired. The social media gained 10x followers. Samuel was also able to grow his staff and was able to build a small business supply chain that supports family-run regenerative farms. The product is now available in more than 200 stores. To further increase his portfolio, he has added limited edition pancake mixes, and this has become a multi-million-dollar business.
No, Long Table was unable to secure a deal on the shark tank. Despite the product being loved and appreciated by all the sharks, the lack of sales and the high price point left the sharks unwilling to invest. The business has yet to generate enough cash flow and get into more stores and the spotlight.
For Gwyneth, the business was very small at that time, and she didn’t feel compelled to invest. Along with Gwyneth, all the sharks raised their concerns and bowed out. However, he did not leave empty-handed and took the advice provided by the sharks seriously. Keep reading our Long Table Pancakes update to see what happens next!
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Gwyneth Paltrow | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Long Table Pancakes Shark Tank Pitch
Samuel Taylor fell in love with an acrobat and wanted to feed her pancakes. When he decided to make her pancakes, he realized that there was a lack of nutrition-dense and lightweight flour.
He looked for whole-grain flours with nutritious properties that would help her power through her performances. That’s when he decided to build his own company and find a whole grain that would make the perfect flour.
Samuel Taylor, the owner of Long Table, came to the shark tank asking for $140,000 for 15% equity in the company. Samuel also brought his wife, who is an acrobat. She performed a few stunts and kept the sharks entertained. She was also one of the reasons for the launch of the company Long Table.
Due to the lack of nutritious flour, he decided to find a source and started a business. He found out that popcorn makes the best fluffy, nutritious, and delicious flour that can be used to make pancakes and other delicious recipes as well. “Popcorn flour is a new twist on an heirloom whole-grain, and it makes the lightest whole-grain pancakes in the world,” said Samuel.
He further told the sharks that these were farm-to-table clean labeled pancake mixes. He sources his heirloom grains directly from organic and regenerative farmers. The flour mix doesn’t just make pancakes, it also makes waffles, and to have the sharks taste some of the waffles, Samuel invited David Schwimmer, who brought in a trolley of waffles and served to the sharks.
Schwimmer told the sharks that he loves these waffles and makes them for his daughter. He also informed them that he doesn’t have any stake in the company; he just knows Samuel from the theater they used to work in together.
Samuel further told them about popcorn flour because that’s the key innovation that sets Lon Table apart from the competitors. He then used the display of 5 pounds of whole wheat flour as compared to the 5 pounds of popcorn flour. The whole wheat flour couldn’t even fill a quarter of the container, while the popcorn flour filled the container to the brim. Now keep in mind that these were both the same quantity of 5 pounds.
Barbara asked about the cost of production. Samuel told her that one bag is sold for $11.25, and the cost of production is $3.10. Kevin wanted to know about the sales. Samuel told them that he had $250,000 in sales to date of the appearance on the show.
Gwyneth asked about distribution. He told her that he was in 20 independent grocers. The rest of the business was B2C, direct-to-consumers from the website of the company. He wasn’t on Amazon or any other platform. Kevin asked if Samuel uses social media to boost sales. Unfortunately, Samuel didn’t have a positive answer and told them that he didn’t have much grip on social media. This left the sharks a bit surprised and disappointed.
Barbara shared her concerns about the product being overpriced and the competitors selling for much less. Lori truly applauded the products and said that the Blue Corn popcorn was the best she had ever had. However, since it wasn’t her field, it would be hard for her to fully commit to the business.
Barbara also was uncertain and wasn’t sure about the trajectory of the business, and that’s why she didn’t feel compelled to invest in the business. Gwyneth also felt that it was early days for the business and it was too small to invest.
Mark had a different issue. Mark asked Samuel why he named the business Long Table. Samuel told him that part of his mission is regenerative agriculture and building a supply chain that goes from farms to consumers. Mark told Samuel that sometimes entrepreneurs lose sight of the product and solely focus on the mission, and the product doesn’t get the importance and doesn’t get featured as much. He thought that Samuel was more focused on the mission rather than the product. Hence, he wasn’t interested in investing as either.
Kevin emphasized the importance of telling his story on social media and getting traction. And he couldn’t move past that. Since he also has a large following, he could have directed to this business, but the lack of social media expertise on Samuel’s end left him concerned. Hence, he also wasn’t interested in investing.
What Went Wrong for Long Table Pancakes on Shark Tank?
There were many factors that the sharks couldn’t look past and had to let the deal go. Sadly, his sales were not enough, and the business was not doing great at that time. It seemed like Samuel had a lot to learn. The other issue is that Samuel had not utilized any social media to gather a following and generate interest in people online.
He didn’t even use Amazon, one of the largest websites to push his product availability. It was also a high-end product selling for more than the competitors that led most of the sharks to not invest, and other factors like low sales were also heavily impacting the shark’s intention to invest.
Product Availability
Long Table Pancake mixes are now available on Amazon and some of the most popular online stores. The bundles can be bought from the Long Table Pancakes website as well. The product line now also features gluten-free, and Heirloom Grain Waffle and Pancake mixes.
They also have 2 maple syrup options that are: Ginger Root Infused Maple Syrup and Sugar Maker’s Organic Maple Syrup. It is available for purchase on Faire, Grounds(groundsbhm.com), Seed House, The Kitchen Nashville, Andale Market, and more. It has also been launched in over 120 stores and is still reaching out to more stores, and hopes to expand more.
Conclusion
Samuel came into the shark tank with an innovative product that served delicious pancakes and waffles. He made popcorn flour that makes delicious, fluffy, and perfect pancakes and waffles. Not only that, he also manufactures organic maple syrups. His mission is to help regenerative farmers and help people enjoy nutritious pancakes.
The sharks were very impressed by the product and applauded his amazing ability to come up with such an innovative solution to an important problem. However, due to the lack of sales and the lack of consumer traction, the sharks couldn’t be enticed to invest in the business. Hence, Samuel walked away without a deal. We are still following the story and will keep you updated on future happenings.
I’m Mehreen Shahid a content creator and marketing extraordinaire with a masters degree in marketing and 5 years of experience in agency. To unwind and gain more insight into the entrepreneur’s mind I watch Shark Tank. Love the advice that the sharks give and hope the negotiations takes place. I live drawing sketching and carpeting life with my camera. Read more About me.
