Burlap And Barrel Shark Tank Update – Net Worth, Pitch & Deal

Conventional spices aren’t flavourful in taste and aromatic for the food platters. They are too bland and old to bring the real taste to the table. So Ori Zohar and Ethan Frisch decided to get authentic spices from around the world to the store shelves in the U.S. through their company, Burlap & Barrels. 

Burlap & Barrels is a company that fetches all the good spices from around the world in stores. This promotes the real taste and boosts the farm’s livelihood. The company’s portfolio has 75 different spices on board to sell. They demanded $500,000 for 5% equity, But will the Sharks get things spiced up? Let’s check out. 

Burlap and Barrel net Worth

Ori Zohar and Ethan Frisch asked for a $500,000 investment in exchange for 5% equity in their company, Burlap & Barrel, when they appeared on Shark Tank. This meant they valued their company at $10 million. They did not make a deal with any of the Sharks.

After the show aired, Burlap & Barrel saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Burlap & Barrel is about $12.1 million.

What Happened to Burlap and Barrel After Shark Tank?

After the episode was aired, Burlap & Barrel got too busy with sales. They even informed their social media followers that the stock would soon be available again. The company was featured later by famous magazines like Bon Appétit, The New York Times, and The Washington Post. They are moving forward to grow and expand their limits.

Did Burlap and Barrel get a deal on Shark Tank?

Unfortunately, no. Burlap & Barrel couldn’t get a deal.

Shark(s) nameOffer & DemandCounterofferAccepted?
Gwyneth PaltrowOutN/ANo
Lori GreinerOutN/ANo
Kevin O’Leary$500,000 for 10% equity+ 20% royalty on all sales till $1 million is paid back$500,000 for 5% equity + 20% royalty on his brand blend named “Mr. Wonderful” + 10% royalty on affiliate salesNo
Barbara CorcoranOutN/ANo
Mark CubanOutN/ANo

Burlap and Barrel Shark Tank Update

burlap and barrel net worth

Founders & their Backstory

Ethan is a former chef from New York City. Ori is an Israeli-born marketer and entrepreneur. Ethan and Ori have been friends for 15 years. As Ethan was a chef, Ori was his all-time food tester. Ethan graduated with a Master’s degree in International Development and joined nonprofit organizations in Afghanistan. He helped build 200 schools.

On the way back home in New York City, he said that got a very good response. So he started selling them from his apartment. They have managed the business for six years from his living room. 

Initial Pitch

They begin the pitch with the distasteful flavor of spices in the market. They introduced themselves as Ethan Frisch and Ori Zohar. They then introduced their brand, Burlap & Barrel. It is a single spice origin company that works with the best spice experts around the world to bring the amazing flavor out in the market. 

They are in direct connection with farmers to fetch the best species. This helps the farms in their livelihood. Moreover, a versatile range of spices is available in the market. More spices mean more flavors. They are looking for $500,000 for 5% equity. Then they concluded their pitch by Sharks to spice things up. Four different best-selling spice samples were presented to the Sharks for tasting. 

Queries about the Product

what happened to burlap and barrel after shark tank

Sharks were impressed with the spices and exclaimed their tastes as nothing like conventional spices. Kevin was interested to know the number of spices available in their portfolio. Ethan informed us that they have 75 different spices. Lori inquired if they sell online only. Ori replied that their audience is 85% direct consumers and the other 15% is wholesale divided into bulk, restaurants, and groceries.

Lori inquired about their backstory. After that Mark inquired about their business journey. Ori informed us that the price of the average unit is $9.99. It cost them $2.50 which gives them a 75% margin. Their lifetime sales are $12 million. Kevin inquired about the sales figures per year. In 2017, sales were 100,000, in 2018 it was 250,000, in 2019, it was 600000, in 2020, it was 3 million, in 2021, the sales were 5.1 million and in 2022, the sales were estimated to be around 6 to 7 million. Kevin then inquired about the money they are making to which Ori replied 10% which is 690,000. 

Shark’s Responses & Final Deal

Mark was the first Shark to step out as he lacked knowledge about it. Lori loved the flavor but she found the spice industry a bit crowded so she stepped out. Barbara stepped out due to the evaluations as it was $10 million. Gwyneth wasn’t sure about the business growth so she too stepped out. 

Ori and Ethan made a strategic move here by sharing their royalty fee for Kevin. Ethan mentioned that they give their royalty of 20% on an $11.99 retail price which is $2.39 per unit sold. Kevin made a deal. He offered $500,000 for 10% equity and 20% royalty on all sales till $1 million is paid back.

Ethan counteroffered. He offered $500,000 for 5% equity and 20% royalty on his brand blend named “Mr. Wonderful” along with a 10% royalty on affiliate sales.  Kevin rejected the deal and stepped out. Entrepreneurs left the show without a deal.

What Went Wrong with Burlap & Barrel on Shark Tank

The pitch was great and the spice was mouthwatering. The business had good sales and amazing revenue. But most of the Sharks were interested due to the lack of knowledge and interest. So Burlap & Barrel left out without a deal.

Product Availability

You can purchase freshly crushed species from their website. They have different spices on sale. There are various bundles available too. They even have a Shark Tank collection. Moreover, they have a Recipes and Spices Impact category for its users.  


Ori Zohar and Ethan Frisch are at the Shark Tank Season 14 with their flavor species. Their company, Burlap & Barrels brings the aromas and flavors from around eh world to the shelves of the U.S. stores. They offered $500,000 for 5% equity. Sharks were impressed with the taste. 

Despite amazing sales figures and a good pitch, no Shark came up with a deal. Not to mention, Kevin did make an offer of $500,000 for 10% equity, 20% royalty on all sales, and till $1 million is paid back. But Ethan counter-offered it for $500,000 for 5% equity, 20% royalty on his brand blend “Mr. Wonderful” and 10% royalty on affiliate sales. 

Thanks for Sharing 😉

Leave a Comment