See The Way I See Shark Tank Update – Net Worth, Pitch & Deal

Sophie Nistico arrived on Shark Tank Season 15, Episode 21 to pitch her unique and intuitive business idea of a clothing and lifestyle brand that stresses the often neglected topic of mental health.

The ambitious young woman showcased her products in front of the sharks, which included hoodies, crewnecks, sweatshirts, rings, stickers, keychains, and much more.

These small yet very mindful accessories and products can serve as meaningful reminders in your daily life, reminding you not to feel anxious or stressed out.

These little reminders can be very helpful while having a nerve-racking day. All the Sharks were stunned by Sophie’s sales numbers but did she manage to negotiate an agreement with them? Let’s see.

See The Way I See Net Worth

Sophie asked for $250k investment in exchange for a 10% equity in her business. She valued her company at $2.5 million at the time of the show. Sharks didn’t invest in her company saying that she don’t need any Sharks. She was already doing great and making outstanding progress. As the show aired, the comapny experienced a great boost in website traffic, sales and social media exposure. The current net worth of See The Way I See is around $3.5 million.

What Happened To See The Way I See After Shark Tank?

After the show aired, the company experienced a great boost in website traffic, sales and social media exposure. The exposure added a great valution to the company. See The Way I See is still in business and making great progress.

Did The See The Way I See Get A Deal On Shark Tank?

After going through all of Sophie’s sales, the sharks decided that it would be wrong to take a part of Sophie’s business as she was doing just fine on her own. So accordingly the final verdict of the sharks was to opt out of Sophie’s deal.

Shark(s) NamesOffer and DemandCounterofferAccepted?
Kevin O’LearyN/AN/AN/A
Mark CubanN/AN/AN/A
Barbara CorcoranN/AN/AN/A
Lori GreinerN/AN/AN/A
Daymond JohnN/AN/AN/A

See The Way I See Shark Tank Update

see the way i see net worth

Founder’s backstory

Since the beginning Sophie always wanted to help others and this passion made her decide that she wanted to be a nurse. In sophomore year of her school her anxiety and mental health Issues worsened and this inspired her to make her personal brand which emphasized on the importance of mental health issues.

With the last $500 Dollars in her bank account she bought a printer and a sticker cuting machine and started designing and printing mental health themed stickers. She started selling these online and they were a huge success and with the profits She generated from this sale she started making other products like crewnecks,hoodies,rings,keychains and much more.

Initial pitch

Sophie arrived at Shark Tank to ask for 250,000 dollars for 10% equity in her company, See The Way I See. She described her line of products as a helpful and meaningful addition to your daily life.

Sophie started by giving her example that she cries a lot. She explained that the purpose of her brand was to destigmatize mental health. According to Sophie, it’s not a thing that people should hide but something that is of great importance and that should be discussed on public forums.

She stated that this is the sole reason for creating her brand, a mental health awareness clothing manufacturer. She claims that her brand See The Way I See is making use of positive affirmations like never seen anywhere before.

She explained her business module by saying that what they do is simple: they add reassuring reminders on sleeves and other places on the clothing to give people those little snippets of mental boost and reassurance along their tiring and nerve-racking days.

Sophie also stated that her brand produces a variety of stickers, rings, keychains, and much more. She also stated that she has a considerable following on social media and that too has helped grow her business and allowed other like-minded people to connect with her.

Queries About The Product

what happened to see the way i see after shark tank

The first question came from none other than Barbara Corcoran who asked Sophie where she got this business idea. Sophie replied that when she was young she had a passion for helping others and wanted to be a nurse, but in high school, she suffered from severe anxiety.

Later, she rediscovered her passion for art. She says that she took the five hundred dollars she had in her bank account and bought a printer and a sticker-cutting machine and started to design mental health-themed stickers and started to sell them online.

Kevin O’Leary comes in with the next question for Sophie, he asks how much money she spent on advertising, and to the surprise of all the judges she said none, and it was purely her community. Kevin then asks Sophie her estimated sales for the ongoing year to which she replies that she made $260,000.

The next question came from Mark Cuban who asked Sophie how much she sells each hoodie for and how much it costs her.  Sophie came up with a swift answer; that one crewneck cost her around 21 dollars and she sells them for 60 dollars retail. And one hoodie costs around 25 dollars and she retails them for 75 dollars. Mark asked about the total sales to date of the ongoing year to which she replied that the total sales were around $790,000.

Next Mark inquired about the number of employees in Sophie’s company to which she replied it was just her. Barbara inquired Sophie’s age to which she replied that she was 24 years old.

Next Mark asked her how much money was in her bank account to which she replied “around $450,000 dollars.” The sharks were stunned after hearing this answer.

Daymond came up with the next question, he asked Sophie why she felt that she needed a shark. Sophie said that she was proud of how far she had come but according to her, she was nearing that point where one would need a mentor to guide for guidance.

Kevin O’Leary wanted to know on what basis Sophie evaluated her company’s net worth to be 2.5 million dollars to which Sophie replied that her total sales to date were around 2.3 Million dollars and she is projecting to finish at almost $1 MIllion.

Kevin inquired about the total profit Sophie made on the total of 2.3 Million dollars to which Sofie did a full breakdown of the total sales. She explained that in her first year of this business, she did total sales of about $900,000 on which she made a profit of around $115,000, in the next year she made total sales of  $640,000 and made a profit of around $235,000 and this year her total sales till date were $790,000.

Sharks response and final deal

All the sharks were amazed by the sales figures of the company and decided that Sophie was doing too good of a job on her own and that she didn’t require any help so they all decided to opt-out.

Sophie Nistico left the Shark Tank without a deal but she got her eyes opened and her self-confidence boosted.

Product availability

See The Way I See is a unique and intuitive business targeting an audience that is moving towards self-improvement and self-help. They have a wide variety of mental health-themed products with small and simple positive affirmations that help us get through hectic and tiring days. Sometimes just a little reassurance can go a long way, which is exactly what See The Way I See is motivated to provide its customers. They offer a wide variety of products like hoodies, crewnecks, sweatshirts, rings, stickers, keychains and much more.

What Went Wrong For See The Way I See On Shark Tank?

According to the sharks, Sophie, the founder of See The Way I See was doing very well on her own and didn’t need any sharks to help her.


See The Way I See is a very unique business incentive providing their customers with premium purpose-oriented clothing that emphasizes the importance of mental health. Apart from clothing they also provide accessories like rings, keychains, and stickers. This business has the potential to destigmatize mental health and convey its hazards and risks to people. This is certainly one of the most unique products ever showcased at Shark Tank

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