The Sharks in Season 11 of Shark Tank were drawn to a novel fashion concept. Lord Von Schmitt’s creator, Skyler Ellers, brought vibrant and quirky crochet patterns to the stage. He developed handcrafted clothes that spread happiness by repurposing outdated crochet afghans from thrift shops.
According to Skyler, his designs were not merely articles of apparel but also artistic creations that expressed joy and individuality.
His goods were environmentally friendly, recyclable, and sustainable. Skyler requested $100,000 for a 10% stake in his business in an effort to grow his crocheted crafts. Will the entrepreneur get a deal on Shark Tank? Check out Lord von Schmitt’s update to find out!
Lord von Schmitt Net Worth Shark Tank Update 2025
Skyler Ellers asked for a $100,000 investment in exchange for 10% equity in his company, Lord Von Schmitt. This meant he valued his company at $1 million. He did not make a deal with any of the Sharks. After the show aired, Lord Von Schmitt saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Lord Von Schmitt is about $1.46 million.
Today, Lord Von Schmitt remains in business after his Shark Tank appearance. The Sharks did not offer Skyler a deal but the publicity helped his business expand. Skyler will have a strong social media following that will enable them to interact with customers directly and save on advertising expenses.
Over 3,500 sales from his active Etsy site demonstrate the consistent demand for his crochet designs. Since the Sharks advised Lord Von Schmitt to see everything as art the company has raised the prices of their products. Despite the company’s modest size, Skyler’s passion for recycled fashion continues to inspire his new designs and the brand’s fan base keeps expanding.
On Shark Tank, Skyler failed to land a deal. None of the five Sharks made an investment. Some Sharks even tried on Skyler’s colorful fashion pieces and danced around the stage because they liked them. They questioned if the company could turn a sufficient profit though.
The Sharks were impressed by his inventiveness, but they were worried about the poor sales figures and questioned whether there was a big enough market for his crocheted ensembles to warrant the costs. The Sharks ultimately failed to make an offer, and Skyler departed without a contract. He did, however, leave with insightful advice on how to conduct his artistic business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | out | N/A | N/A |
| Robert Herjavec | out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Lord von Schmitt Shark Tank pitch
Skyler Ellers’ love of crochet and art led him to create Lord Von Schmitt. Skyler, a former English teacher, began crocheting while residing in Barcelona. He fell in love with handicraft and clothes design when he was there. Upon his return to the United States, he observed that thrift stores had an abundance of crocheted afghans.
He spotted an opportunity to breathe new life into these worn-out blankets by turning them into fashionable and entertaining apparel. Skyler’s goal was to make eco-friendly, repurposed clothing that makes people happy. Because each piece was handmade, his early days were difficult. In order to reach customers Skyler used his Etsy business but soon orders began to come in more quickly than he could complete them. Due to this demand Skyler had to expand.
Skyler made a passionate and vivacious appeal. He gave a brief overview of his company, Lord Von Schmitt, and the rationale behind his crochet patterns. Skyler’s music was upbeat, fun, and meant to make people happy. He even invited models to the stage to display the costumes, giving his presentation a light-hearted, enjoyable feel.
With an emphasis on ecological and recycled materials, Skyler clarified that his clothing was in line with the slow fashion movement. His goal in asking for $100,000 for 10% equity was to expand the company and reach more people. Despite the fact that his pitch was remarkable, the Sharks had a number of reservations and enquiries regarding his potential to boost output and profit margins.
Skyler was asked a lot of questions by the Sharks on Lord Von Schmitt. Lori Greiner questioned how he could make more if each piece were produced by hand. Skyler explained that in order to help fulfil demand, he contracted with a business in Asia to handle production, even though his designs were handmade. His ideas were used in this factory to make the pieces, enabling some mass manufacturing without sacrificing the aesthetic.
Robert Herjavec enquired about the profit margin for each item and questioned the exorbitant pricing. For instance, Skyler sold a crochet parasol on his website for $128 even though he stated that it cost $30 to make and ship.
Another distinctive item was the jumpsuit, which sold for about $300 after costing $50 to create. The Sharks were taken aback by these pricing points and questioned whether consumers would shell out money for what they perceived to be straightforward crocheting.
When Kevin O’Leary enquired about the company’s overall sales, Skyler stated that they had reached $188,000 over four years. Mark Cuban suggested that Skyler view his clothes as works of art rather than everyday wear and asked why he wasn’t charging even more for them. Concerns regarding Skyler’s business model and his ability to raise rates without alienating clients were voiced by the Sharks.
The Sharks responded to Skyler’s presentation in a variety of ways. According to Mark Cuban, Skyler should consider himself an artist as opposed to merely a fashion designer.
He believed that Lord Von Schmitt products need to be more expensive, more akin to works of art than fast fashion. Mark believed that Skyler was undervaluing his creations with his price strategy. But he was also worried about the company’s viability, so he made the decision to leave without making an offer.
Robert Herjavic thought Skyler’s artistic approach was admirable, but stated that he believed Skyler required a more effective business plan. Robert believed that the company’s potential for expansion was constrained by its emphasis on fashion rather than upscale art. He eventually left since he didn’t see a way to earn a sizable profit.
The concept of reusing blankets from thrift stores appealed to Lori Greiner, but she wondered how the business might make more of them. Although Skyler’s personality and ambition were remarkable, she thought the company lacked sufficient structure and a clear plan for growth.
Lori left after declaring that she wasn’t prepared to put money into a company with such a low sales volume. Daymond John claimed that Skyler brought up memories of his street-selling hat days. Although he appreciated Skyler’s drive and inventiveness, he believed it was too soon to make an investment. Daymond said Skyler needed more time to hone his business plan and learn how to strike a balance between profitability and artistic expression.
Although he thought it was uninvestable, Kevin O’Leary stated that he would love to invest in a creative company like Lord Von Schmitt. He was drawn to Skyler’s demeanour and sense of style but he refrained from making an offer because of the low sales and unclear future. The final Shark to go was Kevin, who claimed he couldn’t defend funding a company without a well-defined expansion strategy.
What Went Wrong With Lord von Schmitt On Shark Tank?
The Sharks were unable to invest in Lord Von Schmitt due to a number of issues. The first problem was that Skyler only made $188,000 over four years due to low sales. The Sharks believed that this revenue was insufficient to justify a significant investment. They also questioned whether there was sufficient demand for these distinctive crocheted ensembles and were worried about the market size.
The pricing model was still another significant problem. The Sharks believed that if Skyler was portraying his products as works of art, he should charge even more, even as he sold them for greater prices. In particular Mark Cuban said Skyler should see his creations not as casual apparel but as luxury art. Skyler also didn’t have a clear plan for growing the production and scaling the business.
Product Availability
A variety of crochet apparel items made from discarded blankets from thrift stores are available from Lord Von Schmitt. Every item is different, featuring striking designs and vibrant patterns. Skyler creates jumpsuits, coats, accessories, and crochet shorts. The brand is dedicated to minimising waste and reusing materials, with a focus on sustainable fashion. Skyler has a loyal customer base on Etsy, where Lord Von Schmitt items are sold.
As a result of the Sharks’ recommendation to regard the items as works of art their values have gone up since their Shark Tank debut. The Etsy store offers distinctive designs, and personalised pieces can cost up to $300 or more. Prices typically start at $100.
Conclusion
Even though he didn’t leave with a Shark Tank deal, Skyler Ellers learnt a lot from the Sharks. His time on the show made him appreciate his work as art and made him understand how important it is to charge for it. As a little specialised brand with a significant social media following Lord Von Schmitt is still doing well today. On Etsy Skyler’s crochet creations are still well-liked by followers who value his vibrant vivid designs and dedication to sustainability.
Lord Von Schmitt’s story is a motivational illustration of how drive and determination may achieve success without a Shark Tank deal. We’re excited to see what fresh concepts Skyler comes up with next and how Lord Von Schmitt develops further. We’re interested to see how Lord Von Schmitt develops further and what fresh designs Skyler comes up with next.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
