People find it difficult to get healthy food that fulfills their desire for sweets. Finding tasty and nutritious food can be difficult for many people, who frequently feel pressured to compromise between taste and health. Magic Dates can help in this situation.
Magic Dates, a product of Diana Jarrar, are chocolate-covered date bites that provide a healthy alternative to sweet food without sacrificing taste. These tiny sweets are a historic fruit full of nutrients and have no added sugar. They naturally sweeten them with dates. Magic dates are an ideal choice for individuals who want to eat without feeling guilty.
Diana started Magic Dates to introduce healthy meals to the market and to share a little of her Syrian culture. During the shark tank pitch, Diana asked for $150,000 for 10% of her business. She needed these funds to increase her business growth and reach a larger number of customers.
Magic Dates Net Worth Shark Tank Update 2025
Diana Jarrar asked for a $150k investment in exchange for 10% equity in her company. This meant she valued her company at $1.5 million. She made a deal with Kevin O’Leary for $150k in exchange for 33.3% of her company. This new deal valued her company at approximately $450,000. After the show aired, Magic Dates saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Magic Dates in 2025 is about $1.25 million.
After Shark Tank, Magic Dates kept growing strongly. The business kept on running and had a growth in sales because of the show’s huge publicity. With Kevin O’Leary’s financial support and guidance, Diana increased the variety of products and enhanced the Magic Dates brand to make it unique in the competitive market for healthy snacks.
The business has established itself in several stores, such as Whole Foods and other specialty stores in Los Angeles. Magic Dates could reach new customers who were searching for delicious snacks. In 2024, Magic Dates is still growing, with a strong customer base and positive reviews.
Yes, Magic Dates got the deal in a shark tank with Kevin O’Leary of a $150,000 investment for 33.3% equity in the business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Kevin O’Leary | $150,000 for 33.3% equity | $150,000 for 20% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Magic Dates Shark Tank Pitch
Diana Jarrar, the founder of Magic Dates, developed food that combines her passion for healthy eating with her Syrian background. It was her dream to bring her homeland’s secret ingredients to the world. She wanted to introduce more people to the health advantages of dates.
Diana turned her passion for food into a business. She also had experience in international human rights which gave her a unique point of view of health and wellness. Magic Dates faced many challenges in selling directly to consumers and had trouble knowing the proper market fit.
During the shark tank pitch, Diana passionately promotes her product, Magic Dates, as a delicious and healthy alternative to unhealthy food. She highlighted the natural sweetness of dates and their many health advantages, such as their high protein and vitamins.
She further explained that they make Magic Dates with 100% chocolate, walnuts, and coconut. Diana wanted to provide some food that will attract customers who are health conscious. She requested $150,000 in exchange for 10% ownership. Diana explained she needs investment to grow her business in more locations.
Mark Cuban asked Diana what makes this food different from other date-based food. Diana clarified Magic Dates are more delicious than other date foods on the market because they are covered in chocolate and come in unique flavor combinations.
Robert Herjavec asked about the cost. Diana stated that the manufacturing cost is $60 and sells between $499 to $599.
Daymond John asked why she focused on dates. Diana explained dates are beneficial with natural sweetness and health advantages. She wanted to spread awareness of its mouthwatering flavor and beneficial nutrients.
Kevin asked for her distribution and sales. Diana replied she launched her business at the farmers’ market in 2018. In 2018, the business earned $30,000, $100,000 in 2019, and $136,000 in 2020.
Kevin O’Leary was the only shark who made an offer. He recognized Diana’s enthusiasm and the product’s potential. The share Diana requested was very low considering the company’s present sales figures. He made an offer of $150,000 for 33.3% stock. He explained that his expertise and skills may grow the business.
Mark Cuban believed there was no good reason to invest in Magic Dates because he wasn’t aware of anything special about the market. He decided not to invest.
Lori Greiner felt that there was too much competition in the healthy food industry and Magic Dates had nothing special. She also advised Diana that she should go back to her human rights work. Lori decided not to work.
Robert Herjavec didn’t see enough opportunity for a profitable return on his investment. He decided not to invest because he had doubts about the company’s slow growth.
Daymond John decided not to invest because he wasn’t interested in the food industry. He didn’t think he was the ideal partner for this project.
Product Availability
Magic Dates are available for purchase on major e-commerce sites such as Amazon and through their own website. A few stores, such as Whole Foods and other specialty markets in and around Los Angeles, also carry them. The company prices All Box affordably to enable everyone to enjoy healthy eating. In 2024, the company is still working to increase its presence in stores.
Conclusion
Magic Dates has had an interesting career after appearing on Shark Tank. Despite her early difficulties impressing most of the sharks, Diana’s determination and enthusiasm allowed her to become a partner with Kevin O’Leary. This partnership helped her grow the brand and boost sales.
Presently, Magic Dates is expanding and providing an individual and healthful snack choice in an increasingly competitive sector. Magic Dates has a bright future ahead of them, with continuing attempts to increase their product offerings and attract new customers.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
