Melanie Disbrow a mother with a hectic schedule faced an issue. She was unable to locate a chic and practical car seat cover that suited her needs. She sought an item that could shield infants from the weather and also function as a nursing cover. Thus Melanie chose to develop a product that would accomplish both tasks. She referred to it as Milk Snob.
This item offers a clever answer for parents seeking a blend of practicality and style simultaneously. It serves both as a car seat cover and a nursing cover. Melanie appeared on Shark Tank to present Milk Snob and obtain a deal to expand her business. She wished to find an investor who would assist her growth. Will the entrepreneur get a deal on Shark Tank? Check out the Milk Snob update to find out!
Milk Snob Net Worth Shark Tank Update 2025
Melanie Disbrow asked for a $125k investment in exchange for 5% equity in her company. This meant she valued her company at $2.5 million. She made a deal with Lori for $150k in exchange for 10% of her company. This new deal valued her company at $1.5 million. After the show aired, Milk Snob saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Milk Snob is about $2.97 million.
Following Melanie’s presentation on Shark Tank Milk Snob failed to secure the deal with Lori Greiner. Nonetheless, this did not deter the company. Melanie persisted in expanding the business. Milk Snob has broadened its product range to feature baby sleeping bags and blankets. In 2020 the firm introduced a silicone pacifier that additionally serves as a teether.
A significant advancement occurred in 2018 when Milk Snob attained a licensing agreement with Disney. The agreement was eventually broadened to encompass themed merchandise from Harry Potter and Star Wars. The popularity of Milk Snob soared rapidly. The number of social media followers increased to more than 174,000 on Facebook and 450,000 on Instagram. The company expanded its retail reach and began offering products in Target stores. Currently, Milk Snob generates approximately $6 million in annual revenue.
Melanie Disbrow appeared on Shark Tank seeking $125,000 in exchange for 5% equity in Milk Snob. Following her presentation, three sharks proposed offers. Chris Sacca proposed $125,000 for an 8% stake. Lori Greiner proposed $125,000 in exchange for a 10% stake. Kevin O’Leary proposed $150,000 in exchange for a 10% stake. Melanie responded to Lori’s proposal by requesting 8% equity instead of 10%.
Lori maintained her original offer. She matched Kevin’s proposal of $150,000 for a 10% stake. Melanie agreed to Lori’s proposal. Indeed, Milk Snob secured a deal on Shark Tank.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | $125,000 for 10% equity | $150,000 for 10% equity | Yes |
| Chris Sacca | $125,000 for 8% equity | N/A | N/A |
| Kevin O’Leary | $150,000 for 10% equity | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
Milk Snob Shark Tank pitch
The motivation for Milk Snob arose from Melanie Disbrow’s challenges as a mother. She struggled to locate a fashionable and functional car seat cover. The majority of covers failed to satisfy her requirements. They either appeared unattractive or lacked the features she desired. She chose to develop her product. She desired a cover that was both practical and fashionable.
Melanie dedicated time to creating a cover that could serve multiple purposes. It might serve as a car seat cover, a nursing cover, a shopping cart cover, and for additional purposes. Melanie’s challenge was locating a manufacturer to produce her design. She also had to discover a method to keep the product affordable without compromising quality. The journey to create her product was challenging yet Melanie persevered.
She had faith in her concept and put in great effort to bring it to fruition. She started Milk Snob with a specific objective in focus. She aimed to assist fellow parents and simplify their lives slightly. Eventually, the brand attracted a loyal audience, leading to an increase in sales.
During her appearance on Shark Tank, Melanie described the challenge she encountered with Milk Snob. She was unable to locate a fashionable and practical car seat cover. She recounted her journey as a mother and explained why she required a solution. Melanie presented her product to the sharks and described its functionality. She emphasized the adaptability of the cover.
It can be utilized in various ways, including as a car seat cover, a nursing cover, a shopping cart cover, and others. Melanie also discussed the sales that Milk Snob had previously achieved. She stated that the business had achieved $1.2 million in revenue within only 18 months. She aimed to obtain funding that would assist her in expanding her business and connecting with additional clients.
Melanie requested $125,000 in exchange for a 5% stake. She sought assistance with retail distribution and marketing. She required a shark that could assist her in expanding her business further. Following her presentation, the sharks were struck by the product and the figures.
The sharks were curious and had numerous inquiries regarding the product. Chris Sacca was the first person to voice his thoughts. He inquired about the number of units that Melanie had sold to date. Melanie stated that Milk Snob had generated $1.2 million in product sales within only 18 months. This drew the sharks’ interest. They found the sales figures to be impressive.
Chris subsequently inquired about the expense involved in producing the product. Melanie stated that the cost of each cover was about $5 to $6. The retail cost of the cover was approximately $40. The sharks inquired regarding the profit margin. Melanie mentioned it was approximately 80%. Kevin O’Leary asked about the amount of equity that Melanie was proposing.
Melanie stated that she was requesting $125,000 in exchange for 5% equity. Kevin O’Leary inquired why she wasn’t requesting a larger amount of money. Melanie mentioned that she aimed to maintain a small equity stake to preserve control of the company. Mark Cuban inquired about the company’s strategies for future growth. Melanie expressed her desire to enter the retail industry and broaden her product offerings.
The sharks evaluated the prospects for the product in retail outlets. They discussed how the product could expand with increased distribution. Melanie was explicit about her objectives and the actions she intended to pursue to reach them. She responded to all the sharks’ inquiries with confidence. The sharks found her pitch and the product to be impressive.
Once Melanie responded to the sharks’ inquiries they started talking about their proposals. Chris Sacca was the initial one to present an offer. He proposed $125,000 in exchange for 8% ownership. Chris requested that two samples be brought back with him as well. Melanie heard the proposal but was not prepared to agree to it. Lori Greiner subsequently presented her proposal.
She proposed $125,000 for a 10% stake. Melanie responded by requesting 8% equity in place of 10%. Lori Greiner did not alter her proposal. She remained steadfast at 10%. Kevin O’Leary subsequently presented his own proposal. He proposed $150,000 in exchange for 10% ownership. Melanie was happy with the proposals but still desired to retain more equity. Chris Sacca attempted to strike a deal with Lori to accept her proposal.
Yet Melanie was unwilling to relinquish more equity. Chris and Kevin ultimately withdrew from the agreement. Ultimately, Melanie accepted Lori’s proposal of $150,000 for a 10% stake. This was the agreement that Melanie thought would enable her to expand Milk Snob.
What Went Wrong With Milk Snob On Shark Tank?
Milk Snob encountered several difficulties throughout the pitch. Not every shark was keen on the agreement. Mark Cuban and Barbara Corcoran each chose not to extend an offer. Mark Cuban stated that he was not interested as he did not perceive a significant opportunity for growth. Barbara Corcoran also withdrew. She believed that Milk Snob did not align with her portfolio.
In spite of these refusals, Melanie persisted. She proceeded with the negotiation and ultimately finalized a deal with Lori Greiner. The key problem hindering the sharks from extending an offer was the level of equity Melanie proposed. A few sharks believed that a 10% stake was excessive. Nevertheles,s Melanie was resolute in her choice and aimed to maintain greater control over the company. Ultimately she finalized an agreement with Lori which contributed to the expansion of her business.
Product Availability
Milk Snob can be bought online as well as in physical retail locations. The item is available for purchase on the firm’s website. It can also be found on Amazon and at Target locations. The Milk Snob covers are available in numerous designs and colors. The item costs approximately $40 which is budget-friendly for many parents. The company provides additional items such as baby blankets and sleeping bags.
The brand has broadened its range of products since featuring on Shark Tank. Milk Snob has expanded its retail footprint and is now available in prominent retailers such as Target. The item is favored by parents seeking something both fashionable and practical. It has turned into a preferred option for numerous households. Milk Snob’s site provides discounts and promotions making it simple for customers to purchase the product at a reduced cost.
Conclusion
Milk Snob’s experience on Shark Tank was triumphant. Melanie Disbrow presented an excellent product and landed a deal with Lori Greiner. Since that time Milk Snob has developed into a thriving enterprise. The company grew its product range and signed significant licensing agreements with Disney and additional brands. Currently, Milk Snob generates approximately $6 million in annual revenue.
The business keeps expanding and maintains a solid presence in retail shops. Melanie’s dedication and effort were rewarded. Milk Snob has gained popularity among numerous parents seeking a fashionable and practical baby cover.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
