Nancy Bush and Sue Kruskopf walked into the Shark Tank to pitch their idea called My Wonderful Life. It is a business that helps people plan their funerals in a personalized way. The idea came from Nancy’s personal experience when she lost her husband. She realized how difficult it was to plan a celebration of life without knowing exactly what the person wanted. Nancy and Sue wanted to make this process easier for others.
They created My Wonderful Life to help people plan every detail of their funeral or celebration of life in advance. The website lets users fill out a series of questions to choose what they want for their service. They even offer an option to pre-pay for the funeral. The service helps reduce stress for families during a hard time. Will the entrepreneur get a deal on Shark Tank? Check out My Wonderful Life update to find out!
My Wonderful Life Net Worth Shark Tank Update 2025
Nancy Bush and Mary Cremar went on Shark Tank asking for $100,000 for 10% of their company. This meant they thought their business was worth $1,000,000. They made a deal with Kevin O’Leary and Robert Herjavec for $100,000 for 25%, lowering the valuation to $400,000. The episode was aired on November 11, 2011. The online funeral planning platform remains active and continues to serve customers. Using the default 10% yearly growth method, the current net worth of My Wonderful Life is estimated to be around $1.5 million in 2025.
Even though My Wonderful Life did not get a deal on Shark Tank, the company found success. The show helped increase traffic to their website. After the episode aired, many more people became aware of the service. This helped Nancy and Sue grow their business. The website became one of the largest funeral planning services online.
Today, My Wonderful Life has an annual revenue of $900,000. The company offers two membership plans. One is a monthly plan costing $2.99 and the other is a yearly plan priced at $29.99. They sometimes offer discounts to attract new customers. The service still exists today. It continues to help people plan their funerals in a thoughtful and organized way.
No, My Wonderful Life did not get a deal on Shark Tank. The entrepreneurs asked for $100,000 for 10% equity in the company. Unfortunately, none of the sharks made an offer. Kevin O’Leary, Mark Cuban, Barbara Corcoran, Robert Herjavec, and Daymond John all declined to invest. The sharks were interested in the business but had concerns.
They were unsure about how profitable the business could be and worried about the lack of exclusivity in their partnerships. Despite the lack of investment, the company continued to grow and become successful in the funeral planning market.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
My Wonderful Life Shark Tank pitch
Nancy Bush and Sue Kruskopf had personal reasons for starting My Wonderful Life. Nancy’s husband had been very ill. When the time came for his funeral she realized that she didn’t know exactly what he wanted. She was unsure about how to celebrate his life in a way that would make him proud. This experience made her think about how important it is to plan ahead for such an event.
She and Sue saw that many people faced the same problem. Most people don’t talk about what they want for their funeral until it’s too late. This led Nancy and Sue to create My Wonderful Life. They wanted to help people take care of funeral plans before the time comes. It was important to them that families could focus on grieving and celebrating life instead of stressing about what to do next.
In the early stages of the company, Nancy and Sue faced many challenges. They had to build a website that was easy to use but also provided the customization options people needed. It was important for them to offer a service that would appeal to a wide range of people. They also had to figure out how to make money. The funeral planning industry is competitive, and they needed a way to stand out.
They decided to partner with insurance companies to help pay for the funeral plans. This was one of the ways they could make money while offering people a service that they would need in the future.
When Nancy and Sue entered the Shark Tank, they introduced their business model clearly. They explained how the service worked. Users could go to the My Wonderful Life website and fill out a series of questions to plan their funeral. The website was easy to use and offered many ways to customize the funeral. They also showed that they had a plan for how to make money.
They partnered with an insurance company, which would allow them to earn commissions from each sale. In addition, they offered a product called the My Wonderful Life Plan. This plan allowed people to set aside money for their funeral in advance. They had already partnered with one of the largest insurance companies in the country.
This helped make their business more attractive. At the time of filming Nancy and Sue had 7,000 users. Their website has been running for three years. But they admitted that they hadn’t made any money yet. This raised some red flags for the sharks. They wanted to know how the business would make a profit. Kevin O’Leary asked about their revenue model.
Nancy and Sue explained that they made 5% commissions from sales through insurance companies. They also offered a membership service where users could sign up for $2.99 a month or $29.99 a year. While they showed that there was potential, the sharks were not convinced that the business could succeed.
The sharks asked many questions to understand how the business worked. Kevin O’Leary was the first to speak up. He wanted to know how the company would make money. Nancy and Sue explained their revenue model. They would earn commissions from the insurance company and offer membership plans for users. Kevin seemed concerned that the business was not making enough money yet.
Mark Cuban also asked about the lack of exclusivity in the partnership with the insurance company. Since the company wasn’t offering something unique, Mark felt that the business could be easily replicated by others. ]
Daymond John shared similar concerns. He worried about the competition in the funeral planning industry and how hard it would be to stand out. Barbara Corcoran said that the business model hadn’t been tested yet. She thought it was too early for the company to receive investment. Robert Herjavec was also skeptical. He thought the business could eventually grow, but it was not ready for investment at the time.
Nancy and Sue tried to convince the sharks that the business could be profitable with time. They believed that their service could help people save money and make funeral planning less stressful. However, despite their efforts, none of the sharks were convinced that the business would succeed.
The sharks responded with disappointment. They liked the idea but had concerns. Mark Cuban said that the lack of exclusivity in the insurance partnership made him hesitant to invest. He also thought that the business needed to prove its model first before anyone would consider investing. Daymond John had similar thoughts.
He felt that the competition in the funeral planning market was too high and the business wasn’t unique enough to stand out. Barbara Corcoran was concerned that the business model had not been tested yet.
She believed that it was too early for them to receive an investment. Robert Herjavec agreed with the other sharks. He thought the business might eventually be successful, but it wasn’t ready for investment at that time. At the end of the pitch, none of the sharks made an offer. Nancy and Sue left the tank without a deal. Despite the lack of investment, they were not discouraged. They believed in their product and were confident it could succeed.
What Went Wrong With My Wonderful Life On Shark Tank?
There were several reasons why the sharks didn’t offer to invest in My Wonderful Life. One of the main concerns was the lack of exclusivity in their partnership with the insurance company. Without something unique about their business, the sharks felt that the company could easily be copied by others. Another reason was that the business hadn’t made any money yet.
Although Nancy and Sue had 7,000 users on their website, they had not seen any revenue. The sharks also thought the funeral planning industry was highly competitive. They felt that it would be difficult for My Wonderful Life to stand out. Finally, the business model has not been tested yet. Barbara Corcoran thought it was too early for them to receive investment. All of these factors made the sharks hesitant to invest in the company.
Product Availability
My Wonderful Life is available online through their website. The website offers users a platform to plan their funeral or celebration of life. Users can customize every detail of their service by answering questions about their preferences. They can even upload a picture of themselves and share details about what they want for their service. The service is available to anyone who wants to plan ahead for their funeral.
The company offers two membership plans. The first plan is $2.99 a month, and the second plan is $29.99 per year. Users can also take advantage of a 30-day free trial. The website is easy to navigate and offers a lot of helpful information about planning a funeral.
Conclusion
My Wonderful Life may not have received a deal on Shark Tank, but it has still found success. The company has become one of the largest funeral planning services online. The website is easy to use and offers a personalized approach to planning a funeral. While the business faced challenges early on, it has continued to grow and expand. As of 2024, the company has an annual revenue of $900,000.
They continue to help people plan their funerals in a thoughtful and organized way. My Wonderful Life’s success shows that even without a deal on Shark Tank, a good idea can still thrive. The company has a bright future ahead.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
